Online Groceries Market in China growing at a scorching 70%, led by Yihaodian,

 In 2013, China had an estimated 270 million e-shoppers who spent about $180 billion on online purchase

The Success of Walmart in " collaborating" with its local partners is a perfect example of how a Local Partner adds value to its local customers,as they ride on the back bone of an efficient " Walmart Backend infrastructure" which helps them to invest more on product promotion and marketing activities, without being worried of the " technology infrastructure 

Though Wal-Mart Stores Inc. doesn’t sell online in China, but its Chinese partner is growing rapidly, with the help of the world’s largest retailer " Walmart"

In China Wal-Mart has a 51% investment stake in Web-only retailer Yihaodian, which has increased its online sales 70% in 2013, to 11.54 billion yuan ($1.9 billion) from 6.8 billion yuan ($1.13 billion) .The Shanghai-based Yihaodian, e-retailer, one of the largest online grocery retailers in China, increased its registered users 97% to 57 million in 2013 from 29 million a year earlier. 

Yihaodian has particularly been able to offer more food from abroad, a hot area in China where many Chinese consumers worry about contamination of domestic products. 

Yihaodian, No. 42 in the Internet Retailer Asia 500, sold 250 million units of imported food products last year, In 2013, China had an estimated 270 million e-shoppers who spent about $180 billion on online purchase

Tags:advertising, china,  Emarketing, Online groceries,Digital, Online Retail, online shopping, walmart,  Yihaodian, 

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