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Showing posts with label emarketer. Show all posts
Showing posts with label emarketer. Show all posts

October 13, 2014

On an average , US users spends 2 hours 51 minutes on their mobile device

How US Business are spending across Media :  Smartphon
UIS ad spending by Media, : Moblievs TV vs Print

Total US Ad Spending to See Largest Increase Since 2004 - eMarketer: " The mobile contines to redefine the marketing medium, as recent report from Emarketer claim  that  'US adults will spend an average of 2 hours 51 minutes per day with mobile devices . In terms of engagement across media,THe mobile media is far ahead that any other media . This surge in mobile advertising is chiefly attributable to the fact that consumers are spending more and more time with their tablets and smartphones compared to other media .. As compared to to 2013 ,daily time spent on mobile devices and on desktops and laptops was equal, totaling 2 hours 19 minutes, but this year, time with desktops and laptops will drop slightly to 2 hours 12 minutes, while mobile time will increase significantly. - 

As marketers realize "  that  steady growth in mobile advertising will push digital ads to represent nearly 30% of all US ad spending this year. Advertisers will invest more than $50 billion in digital channels in 2014. 2014 will also be the year when  for the first time,there will be an  increase of 17.7% over 2013 . By 2018 mobile will account for more than 70% of digital ad the US according to eMarkete

June 2, 2011

18% US Media Ad Spending To go Digital, TV Spending to Grow

Online advertising is the top driver of searches for retail. According to the Yahoo! Retail Reconnaissance study, 26% of consumers exposed to online advertising search to purchase online, while 17% of those exposed to online advertising search to browse and pre-shop. Newspaper advertising ranks second in terms of driving searches by consumers (17% search to purchase online, and 13% search to pre-shop.) TV advertising drives 10% of consumers who search to pre-shop, but only 9% of consumers who search to purchase online

Television advertising spending has bounced back from the recession, growing 9.7% to $59 billion in 2010, and its steadying share of overall US advertising revenues suggests TV has been largely unaffected by the dramatic growth of online advertising, according to an upcoming report by eMarketer. This year, growth in television advertising will slow to 2.5%, bringing total TV spending to $60.5 billion. Television’s share of US ad dollars is expected to rise to 39.1% in 2011, up from 38.6% in 2010, eMarketer estimates.

Other media will suffer declines in share as spending, like consumption, shifts to the internet. The big losers will be print, including newspapers and magazines, which will lose a combined 9.3 percentage points of market share between 2009 and 2015. Directories will see their share of all ad dollars more than halved over the same period
eMarketer, formed its forecast through a meta-analysis of data aggregated from research firms and other organizations that track advertising spending, estimates online advertising accounted for 16.9% of major media ad spending in the US last year, up from 15.4% in 2009. This year, eMarketer estimates the internet’s share of overall major media ad spending will grow to 18.4%.
However TV will continue to see the greatest share of all ad dollars in the US, with its slice of ad spending holding steady around 39% through 2015. Radio and outdoor will similarly hold flat shares of total ad spending.

Other Key Findings:
  • Despite the economic recovery, aggregate spending on major media is still not expected to reach prerecession levels through 2015.
  • Online advertising spending is expected to eclipse print spending in 2013, when combined US print ad revenues at newspapers and magazines drops to $32.8 billion—compared to $36 billion in US online ad revenues.
Meanwhile, US online ad revenues at magazines grew 14.6% to $2.2 billion in 2010, while print revenues at magazines fell to $14.7 billion, down 5% from $15.5 billion in 2009.

Between 2009 and 2015, eMarketer expects online advertising to gain more than 10 percentage points in its share of all major media ad spending. In 2010, the internet surpassed newspapers as the second-biggest advertising medium after television.

April 15, 2011

US Online Travel Sales To Grow 8.5% in 2011

The market for leisure and unmanaged business travel has had a tough few years, but a rebound is under way. Online sales picked up steam again last year after a drop in 2009.

eMarketer estimates that US online sales of leisure and unmanaged business travel will increase another 8.5% this year to $107.4 billion, up from $99 billion in 2010.

Growth in spending is coming largely from a rise in airfares, hotel rates and ancillary fees, which increase the aggregate dollar amount of online bookings.

This year, eMarketer estimates, the average amount each online travel booker will spend is $1,145. That will go up to $1,213 next year.

Mobile travel research and booking is also on the rise. eMarketer expects this less-mature channel to attract 24.6 million travel researchers and 11.8 million bookers this year

eMarketer benchmarks its US online travel sales projections against figures from PhoCusWright, for which the last full year measured was 2009, and bases its forecast on a meta-analysis of data from several research firms, as well as overall travel industry trends.

The number of US consumers researching and booking travel online is still growing. More than 114 million people will research travel online this year, and 93.9 million will book it.