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Showing posts with label emarketing. Show all posts
Showing posts with label emarketing. Show all posts

August 30, 2015

the most popular emarketing automation tools for IT Enterprises


 

 What you did not about Bain Capital : know these 10 trivia facts  and how  the company is incubating several start up companies


They list of top 20 bains investment"

Bain Capital


  1. Year in which it was  Founded :1973, 
  2. Number of full time employees : 900+
  3. Investor capital  Bain manages  as of date : :$75billion
  4.  Bain Capital was founded in 1984 by Bain & Company partners Mitt Romney, T. Coleman Andrews III, and Eric Kriss, 
  5.  Bain Cap specialises in : private equity, venture capital, credit products 
  6. Investments  across industries :Bain Capital invests across a range of industry sectors and geographic regions. 
  7. Bains Total Assets: $66,000,000,000 
  8. Initial Investment Funding Raised $37,000,000
  9. Earliest Bain's investment : earliest and most notable venture investments was  "Staples, Inc., the office supply retailer. 
  10. Bains  acquisitions and investments : Along with Thomas H. Lee Partners, acquired Experian, the consumer credit reporting business of TRW Inc., in 1996 for more than $1 billion.

May 20, 2014

5 Key Tools for Real Time Event Marketing Across The Web



Managing your Online Event Across The Social Media Channels : 5 Key Tools for Real Time Marketing

IAB Australia" provides tips on how to market  your event online . Most events  are marketed  via podcasting, webinar m Google Hangout, or via  online video . These  are a great way to coordinate customer feedback or focus group sessions with your target audience.

May 6, 2014

April 3, 2014

Slowdown in Chinese Galloping Online Commerce, 2014 to see a decline of 10%




This statistic shows the revenue of the B2B e-commerce in China from 2007 to 2010, with a forecast until 2013. In 2007, the B2B e-commerce revenue in China amounted to 1.25 trillion yuan.(source :research)

March 10, 2014

E-commerce revenue in China jumps 48 times ( from 2007 to 2015 ) in billion yuan)






  • Source :GfK, IDC, McKinsey, Gartner, Forrester Research, Euromonitor, Planet Retail, Sino-Market Research, CCID Consulting 


  • February 27, 2014

    US Consumers find enough time to spend14.28 billion minutes on Facebook

    US Smartphone users spending 114.28 billion minutes on Facebook « Technology Bookmarks: "According to the  statista,this is the time spent on selected mobile services in the United States . During February 2013 smartphone users in the United States spent 114.28 billion minutes on Facebook"





    Facebook Consumption vs other social neworks




    November 6, 2013

    Online Marketing Media Budgets :US vs UK


    digital marketing investment vs revenue


    Emarketing Advertising spends by industry and Revenue Returns

    UK Digital Marketing Spends : vs Digital Marketing Revenues 

    Brands and Marketers in UK spends  35% on Emarketing while and they derived 34% revenues from the digital Channel  


    US digital  spends vs other media spends

    US Media Spends on Advertising : TV vs Internet vs Radio vs Outdoor vs Print  emarketer forecast

    A recent report by Econsultancy, in association with Responsys, shows that  in UK  on average 35% of their total marketing budgets on digital with a revenue contribution from digital at 34%  The survey – of respondents primarily from the UK (46%) and other European countries (19%) – finds that 56% are spending less than 30% of their budgets on digital channels, while 32% are devoting more than half of their budgets to these channels. 

    According to the study, 71% of companies plan to increase their digital marketing budgets by an average of 28%, compared to only 20% who expect to raise their traditional marketing budgets, by an average of 26%

    Notably, though, despite multiple signs that the budget mix increasingly favors digital  the overall average of 35% of budgets allocated to digital actually represents a slight drop from 36% last year.

    July 26, 2013

    Amazon's 22% Growth in Net Revenue,powered by " $610 Online Ad business"


    The Online Retail Giant Amazon reported a $7 million loss for the second quarter of 2013, as the company continues to sacrifice short-terms profits in favour of long-term growth

    .


    The Amazon' s Revenue charts shows  how Amazon’s revenue continues to soar, while the company fluctuates between miniscule losses and small profits.

     In the past three months, Amazon has started to build its  e-commerce vertical  and has started  investing heavily into warehouses, digital content and its Kindle business and subsequently reported a minor loss despite healthy revenue growth. The company posted net revenue of $15.7 billion, a 22 percent increase over last year’s second quarter.


    Emarketers latest data  On Amazon's Online advertising Business shows the sheer Size of The " Amazon marketplace , which estimates the Online Retail Giant Business from Ads online revenue stream, to be around $610 Million last year

    for more on Amazon and E Tailing business: The latest Trends on Web Market

    November 25, 2012

    US Holiday Online Retail Spending to exceed $43Billion

    U.S. consumers are buying online more than ever this  year 2012, and the shopping season will not be different from what US Consumers have been spending so far,,increasing their virtual shopping by half since before the last recession to nearly $42 billion in the third quarter of this year -- the fourth straight year-over-year increase in the third quarter, according to data forecast by Comscore


    2011 Holiday Season To Date vs. Seasonally Equivalent Days in 2010
    Non-Travel (Retail) Spending
    Excludes Auctions and Large Corporate Purchases
    Total U.S. – Home & Work Locations
    Source: comScore, Inc.
    Millions ($)
    20102011Percent Change
    November 1 – December 31$32,359*$37,17015%
    Thanksgiving Day (Nov. 24)$407$47918%
    Black Friday (Nov. 25)$648$81626%
    Thanksgiving Weekend (Nov. 26-27)$886$1,03116%
    Cyber Monday (Nov. 28)$1,028$1,25122%
    Green Monday (Dec. 12)$954$1,13319%
    Free Shipping Day (Dec. 16)$942$1,07214%
     Till November 22nd , $10.1 billion has been spent online, marking a 16-percent increase versus the corresponding days last year. Thursday, November 8 has been the heaviest online spending day of the season to date at $829 million


    2012 Holiday Season To Date vs. Corresponding Days* in 2011
    Non-Travel (Retail) Spending
    Excludes Auctions and Large Corporate Purchases
    Total U.S. – Home & Work Locations
    Source: comScore, Inc.

    HolidaySeason to Date
    Millions ($)
    20112012Percent Change
    November 1 – 18$8,769$10,13516%


    If the latest Comscore data is any indication, US holiday season retail e-commerce spending for the first 18 days of the November – December 2012 holiday season, , $10.1 billion has been spent online, marking a 16-percent increase versus the corresponding days last year. Thursday, November 8 has been the heaviest online spending day of the season to date at $829 million

    Meanwhile Comscore  Forecasts that  US Holiday Spending  from Digital mediums ( Mobile, Internet, PC's Tablet,Smartphones  will grow to 17% to reach a record of 43.4Billion Ecommerce Spending




    September 25, 2012

    November 24, 2007

    A Guide To Email marketing Process :Part 1

    Email marketing is probably the most effective form of marketing your business online . However email marketing has over the years undergone a huge change . From mass mailers to customised emails , email marketing scores over traditional marketing in a variety of ways

    Simply defined email marketing is a process by which companies can reach out to their global audiences by offering a service or a product , or can it can also be used as a toll for retaining their customers

    Email Marketing's main strength is that it takes advantage of a customer's most prolific touch point with the Internet… their inbox.

    Although spam mail has done a great deal to discredit the Email Marketing industry,and over the years even ethical marketers who practises the best email marketing principles has got their name tainted by spammers.

    However the benefits are still apparent and substantiated by the fact that in February, 2006,
    a JupiterResearch report concluded that spending on Email Marketing will rise from $885 million in 2005 to $1.1 billion in 2010.The most apparent logic that makes email marketing such a killer application is that unlike many other marketing tools, Email marketing can be measured and ROI can be analyzed.other benefits of email marketing are

    1) reaches out to diverse audiences and makes your bussiness truly global
    2) Low cost as compared to traditional forms of marketing
    3)Measurable, can be tracked to the nth degree
    4)Can be customized
    5) Allows more selective targeting , segmentation and Positioning of your products and services

    Step 1 : Email Marketing Planning

    Email marketing campaigns require that you create and plan the campaign, execute the delivery, and analyze the results. For most organizations who in-source, none of these activities can be done without significant involvement of IT staff. Whether it's...
    • Extracting a targeted list of recipients
    • Creating a template for the email
    • Testing the email for potential spam-blocking
    • Sending the email at specific date and time
    • Seeing the results of the delivery after the fact or in real-time
    • Analyzing the results and taking corrective actions
    Email marketing can be divided into two types 1) promotional mails that includes offers or promotional tools where the subscribers is encouraged to either purchase something or sign up for some offers .2) Emails that focus on customer retention in the form of a newsletter that provides subscribers with either weekly updates or latest happenings pertaining to the industry verticals which focuses on creating a long term relationship with the user.

    Step 2:List Building of Your Database:

    Email marketing requires you to have a list of your potential prospects that are interested in your products and services . In short they are our audience that have shown a genuine desire to know more about what you have to offer and have given their explicit permission to receive emails from you at theur mailbox . This is also know as permission based marketing . Further you should have an opt- in and opt- our feature to allow people to subscribe or unsubscribe your emails anytime they want. Many companies source the entire email list from other Emarketing companies . However this might be a problem are for some since you may not know the process by which they have gained access to the database .

    Tips for an effective List Building

    1)Leverage all existing Touchpoints:

    Use all media you have at your disposal to entice people to come you your sign up page . Your website is the first interaction point for your visitors , ensure that you have the sign up page at all your important landing pages as well as some of the most trafficked internal pages.Similarly, include a link to your sign-up page wherever your company is listed on a partner or affiliate site. Place a PC displaying your sign-up page in your trade show booth. Radio ads should refer listeners to your website. The key is to get them to your website's sign-up page. When your use a Press Release and provide a link to your newsletter page .

    Make it easy to Opt in and opt Out ; provide clear instructions on opting in and more importantly opting out

    3) Know your Target Audience

    When someone opts-in, you should request a limited number of demographic questions such as: company name, industry and physical location. You can also include a survey to gauge interests directly within your emails. Understand where people are coming from so you can make adjustments as needed for future communications or promotions. One of the best resources for helping you expand your opt-in list is your existing opt-in list. Take advantage of it. Use the feature : Foward this mail Option , to get the viral effect started .

    4) Consider the 4 Cs

    Clear. Concise. Compelling. Customer-centric. When you write an email, put yourself in the reader's shoes and think, "Why shouldn't I hit the delete key right now?" Your readers are not opting in because they want to hear a sales pitch. They need to save time, money or effort, and always, to improve productivity and success. Your message must be compelling enough to convince people to sign-up, valuable enough to keep them wanting more, and useful enough to pass along.


    Step 3: Deciding the email Format : HTML vs Plain text : While HTML scores over plain text in terms of look and feel and design capabilties .Many Email Clients blocks HTML images that gives ur users the impression that your emails look incomplete and uncool.

    Studies show that marketing emails sent in HTML format get much better response rates and far fewer unsubscribes than those sent in plain text. The reasons for this are many, but perhaps the biggest reason can be summed up this way: HTML messages look cooler.

    The great thing about HTML is all your recipients will be able to see it. The problem is that you can't always predict just how it will look. Users with older or outdated email programs will likely see the message as text, and some will even see all that ugly HTML coding. Those using newer versions of Outlook or Outlook Express, Eudora, or Netscape Communicator will likely see the HTML as it was intended, at least partial.

    Of all the bulk email management programs available, very few allow you to format text and HTML separately, thus making your message universal. One program in particular, called Broadcast, not only offers this cutting-edge capability, but also provides several list management and marketing tools. For more information on Broadcast HTML, and how you can download a free, fully-functional 10-day trial, see www.mailworkz.com.

    Step 4:Creative Execution and usability Design:

    The design of a mailer is one of the most important issue for the designers.Some common problems are the:
    length of the email
    disorganised structure of information
    readability of text

    Interactive emails are best constructed with lightweight HTML capability allowing the email to open quickly in order to grab the user's attention before he/she moves on.The structure must allow people to scan and navigate the email without too much complication. The length of paragraphs, emphasis through bolding and colours as well as sectioning information with bullets and borders all contribute to a well structured email.

    Any good designer will test their email on a variety of current, most used email clients.(E.g. Outlook, Thunderbird, Lotus Notes, Eudora etc). This process is called platform testing and ensures that the email will display correctly in as many email clients as possible. Sometimes it is not possible to ensure exact consistency on every email client; however the variations can be minimised through following best international practice and staying abreast of new developments in email clients.

    Email Deployment and Spam Filters:You can either use a third party email delivery platform like Ybrant's Zentyl, which is a bulk emaling software that is highly scalable which cans end bulk emails ( more than a million/billiion) in a short time. It provides creating of email campaigns,email list management , campaign tracking and reporting email campaign.

    Step 5)Getting Your Email To Your Users mailboxes: How to avoid Blacklisting

    We all know email is probably today's most popular way to advertise. Every day our inboxes are filled with messages from people who want our business - whether we asked for the contact or not. Email is today's biggest communication factor; but why shouldn't it be? It's all but free to use, and it's almost instantaneous.

    But there is one problem with advertising via email that you may not think of very often: blacklisting. All it takes is one complaint, and your ISP or domain name can be put on someone's blacklist. If you're on the blacklist, your emails are not getting through - and neither is your advertising message.

    So how big of a problem is this? AOL, one of the world's biggest Internet service providers, blocks a whopping 80% of messages to its subscribers due to blacklising. Your email could be the most legitimate message ever sent, but if one person forgets they signed up or decides to complain, you could be blacklisted. And for your business, the resulting slump in sales can be devastating.

    What is a blacklist exactly? A blacklist is a database of known Internet addresses (or IPs) used by individuals or companies sending spam. Various ISPs and bandwidth providers subscribe to these blacklist databases to filter out spam sent across their network or to their subscribers. Companies like AOL, MSN, and Yahoo all have very strict policies on spam, so many well-intended, legitimate emails never get through.

    So how can you be sure you haven't been blacklisted? Unfortunately, you really can't be 100% sure. You may be on someone's blacklist and not even know it, and can be added to and removed from blacklists at the drop of a hat. The only way to prevent being blacklisted unfairly is to use today's technology to keep track of it all. There is cutting-edge software technology available that checks all the major blacklists like Spamcop, MAPS, and SPAMHaus, to ensure your domain or ISP hasn't been added.

    The Subtle Art of Lead generation



    Lead generation is one of the biggest tools of emarketing . The sucess of a lead generation campaign is the single most useful tool for advertisers to target their products and services to their prospects. The right kind of Lead generation techniques can go a long way in making significant affect on the bottomline . CPA or CPL ( cost per aquisition or cost per lead ) is a useful indicator for measuring this metric.

    Lead management is the process of tracking, consolidating and qualifying all of your leads and inquires, regardless of where you get them. Your leads are then expertly contacted via phone and qualified and verified before being sent to your sales team as certified, call to action opportunities. The rest of you leads are also useful in into your lead nurturing process. A sophisticated database system enables effective processing and tracking of all activities from actual leads that are short term to the " not so hot leads which may ripen over long term.

    Tips for a successful Lead generation marketing process

    • Do not think that the lead generation is a one time process . Its an ongoing process that requires interaction from prospects as well . Remember to get the conversation going .

    • Lead generation is a series of campaigns to explore,find, and analyze the target segment who probably needs our product and services. Do not seek indiscriminate leads which cost you more in the long run but low in the short term ( Unqualified deals are no deals at all ) Pay more to get genuine qualified leads.

    • Employ a multi pronged approach to get and qualify leads rather than relying on a single source of a lead.Verify data by getting feedback and research through diverse media

    • Have an Effective CRM database for managing your Customer relationship data needs.