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Showing posts with label ereaders marketshare. Show all posts
Showing posts with label ereaders marketshare. Show all posts

May 17, 2011

eReader Shipments To reach 27 million units by 2011


Forrester found that consumers value e-readers at “shockingly low” prices between $50 and $99. As of then, the analyst firm thought that there was a “substantial” market for e-readers, but only if prices plummeted.(source )

But “then” was before the iPad. Apple’s (AAPL) device has shown how strong tablet sales could be. A tablet can already act as an e-reader, and then provide a touch interface for annotation, to say nothing of more general communications and web surfing.
Demand for e-book readers remained strong in first-quarter 2011, with global shipments soaring 236% on year to 4.8 million units. Digitimes Research believes global e-book reader shipments will reach 27 million units in 2011.

Among the brand-name vendors, Amazon will continue to be the market leader with an 60% share of global shipments in 2011. Barnes & Noble may hold on to second place, but its gap with third-place Sony will narrow.

North America will remain the biggest market for e-book readers, accounting for 72% of global shipments, but growth in the area is slowing down. E-book reader vendors are now aggresively expanding their presence in the Europe market, which is registering higher-than-average growths.

Monotone e-book readers will remain the mainstream in the next three years, during which no breakthrough in developing color devices can be expected. Global e-book reader shipments will reach 63 million units by2014.