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Showing posts with label facebook advertising. Show all posts
Showing posts with label facebook advertising. Show all posts

June 30, 2012

2012 Facebook Ad Conversion by Industry and Country

Facebook Ad Conversion Rates Best For Consumer Goods Industry: "In 2011, Facebook advertising performance was best for consumer goods and retail industry campaigns, with conversion rates of 58% and 49% respectively, finds Experian Marketing Services [download page] in an April 2012 report. Dating (45%) and media (43%) campaigns followed relatively closely, ahead of travel (40%) and entertainment (38%), with automotive faring worst, at an 18% conversion rate.

The US had the highest conversion rates, at 52%, followed by Spain at 50% and Germany at 46%."

According to a Social Fresh report released in April, the most common reason for running Facebook ads is awareness (61%), ahead of audience growth (53%) and conversion (44%).The most popular targeting criteria among Facebook advertisers are age and country, used always or often by 55% and 53%, respectively

February 18, 2012

Facebook advertising in US ,lower than Indonesia,Mexico and Netherlands

Facebook sells about $1 billion of advertising every quarter and it's still growing, putting it on course to sell perhaps $5 billion or more in ads in 2012. Nanigans, a company that offers Facebook ad campaign management, ranked the world's countries on the cost-per-click of targeting the people who live there. The data is drawn from 175 billion impressions managed by Nanigans in 2011.The data shows that  reaching US users at Facebook , is  lower that reaching Chinese, dutch,Egyptian
and indonesian users, due to lower cost per click.

January 17, 2012

December 19, 2011

November 2, 2011

The State of Advertising On Facebook :5 Charts That Tell The Story

The Wall Street Journal published this infographic featuring a comScore analysis of the breakdown of large and small advertisers for the top three advertising publishers in the U.S. – Facebook, Yahoo! Sites, and Microsoft Sites. In Q3 2011, Yahoo! and Microsoft shared a similar profile with smaller advertisers delivering around 21 to 23 percent of ad impressions on these properties. In contrast, 62 percent of ads delivered through Facebook came from smaller advertisers.
This chart shows that Facebook appeals greatly to small advertisers, likely due to its intuitive advertising interface minimizing any barriers to entry. It is important to note, however, that Facebook is still competitive with Yahoo! and Microsoft when vying for ad dollars from large brand advertisers. In Q3 2011, Facebook served more ad impressions for the Top 100 advertisers than Microsoft did and only slightly less than Yahoo! did.

The Above data is from a Webtrends survey of more than 11,000 Facebook advertisements.
Click-Through-Rate (CTR) is the measure of the number of clicks divided by the number of impressions of a given advertisement

  • Google AdWords program considers 2% to be a good CTR. However, competitive ads will get a lower CTR due to many players offering ads for the same thing – with many available ads, each individual ad will get less attention.
  • The banner ad is diminishing in popularity for a variety of reasons. 0.25% to 0.5% CTR is the current metric.
  • Video ads may get 1% to 2% CTR which is also in decline as the novelty of ads in videos is wearing off.
  •  0.25% CTR is considered good for Facebook ads.( source : Pixarsolutions)

For the first time, the largest share of US display ad revenues will go to Facebook, eMarketer estimates. The social network’s 80.9% growth in display ad revenues, to $2.19 billion this year, will mean Facebook sees 21.6% of all US display ad dollars.

Facebook's U.S. ad spending per user is tiny, when you compare it to other big ad-reliant industries, as you can see in this chart from Nanigans, a Facebook marketing company.This chart isn't perfect since Facebook is just one company, and the rest of the chart is made up of entire industries. But, the essential point of this chart remains: Facebook has an opportunity to capture many more ad dollars in the future.

August 9, 2011

Facebook Ad Spends Increase by 281%

Spending on and impressions of Facebook ads both grew dramatically between Q2 2010 and Q2 2011,according to data from IgnitionOne. Results of the Q2 2011 US Online Advertising Report show that Facebook ad spend on all clients increased 281% year-over-year in Q2, while Facebook ad impressions of all clients grew 200%.

IgnitionOne analysis indicates Facebook advertising has experienced high rates of growth due to new marketer adoption in the past year.While growth was much less dramatic, spending on and impressions of Facebook ads also showed notable increase between Q2 2010 and Q2 2011. Same client ad spend increased 22%, while impressions increased 11%.

Facebook  Spending  Peaks  After 4 Month

The research study also  reveals " Interesting spending patterns throughout the typical Facebook campaign"  Most  marketers often ramp up spending within the first months of advertising on the Facebook On average, spending sharply rises in the second month of a Facebook campaign before dropping slightly in the third month and then significantly growing in both the fourth and fifth months, when spending typically peaks

Facebook spending substantially declines in the sixth and seventh months, and then more gradually decreases till reaching its nadir in the ninth month.

IgnitionOne says these volatile spending patterns showcase the relative immaturity of this new ad medium as marketers struggle to understand how best to manage and budget for it