Digital Spending Comparison : Obama vs Romney

Barack Obama Appears To Be Spending About $4.4k To $13.1k / Day On Google Search. Mitt Romney Appears To Be Spending About  $3.4k To $6.3k / Day On Google Search. In Other Words, Obama Is Spending Up To Twice As Much On Google Search Advertising As Romney. These Are Just Estimates Based On Traffic And Cost Per Click Estimates

Election Wrap: Head-to-Head Comparisons Across Media: Recent data from Wordstream shows  the internet spending by both the nominees in US Election 2012.The  data  on internet presence across social ,Search and display shows how they fared in the " world Wide web and who won the War

The conclusion as depicted by the charts show that President Obama Trumped across the digital space   as well, with considerable  lead over Governor Romney by a significant margin.

Data  estimates reveal that President Obama had more than 3 times as many estimated website viewers in October than Governor Romney (8.6 million vs. 2.6 million)

Across social media, President Obama had 3 times Facebook fans as compared to Romney (31 million vs. 11 million); Twitter followers (21.7 million vs. 1.6 million); YouTube subscribers (257,471 vs. 28,579), and YouTube video views (262.3 million vs. 29.3 million). 

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Social Media Optimization : Formula for Facebook Engagement

Source: socialbakers.com via Sumit on Pinterest

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Brand Building on Social Media : 5 Metrics to measure ROI

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High Subscribers at Facebook Doesn't Guarantee More Likes

But as fan bases grow, the danger increases that the larger community will be less close-knit and engaged than before. Link-sharing solutions provider Visibli analyzed Facebook pages with at least 100,000 “likes” and found that for brands and media organizations, pages with more fans received fewer “likes” on each individual post. Engagement went down as the number of people involved went up.

Buddy Media analyzed the Facebook posts and engagement rates for more than 200 clients over the course of two weeks in January and February 2011. The agency measured engagement by looking at comments and “likes,” and factored in fan base size.
According to Buddy Media, 60% of posts were published between 10am and 4pm. However, many Facebook users prefer to log on to the site before or after work, and their engagement with company posts is higher during those times.


There are many posting strategies brands can pursue to boost engagement on pages as the number of fans increases, however. Research from Buddy Media found that tweaking the length, timing and wording of posts could raise engagement. So its not a reality that " The More Subscribers joining your Facebook Community can automatically increase your likes.. in fact it might be opposite sometimes.


According to a recent  research from Visibli points to how brands should space out their posts. Half of all “likes” happen within 1 hour and 20 minutes of posting, and 70% happen within 4 hours. “Likes” taper off over time, until about 95% are received within 22 hours.


According to Emarketer, once a new post is up there’s less chance of “likes” on an older one, so brands should give messages time to play out and maximize engagement before updating.

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How often should you post on your Facebook pages?

top brands have posted 1 post a day in the last 3 months:

On average, the selected media companies posted 7,1 posts a day in the last 3 months:

While posting updates on Facebook, what is the optimum number of posts you should post each day.. how many updates are considered too high ? and how many updates is considered too little.?For most of us who market on Facebook ,.. a trial and error method is probably the only one way how we try to find and calculate  results

Socialbakers Analytics platform  has finally published their results which shows the effect  of  facebook updates  and how this affects  the Facebook Fan  Churn rate

• Typically if you post fewer then 2 posts a week, you will not engage your audience enough for them to maintain a social connection with you, and you will lose engagement.
  
• If you post more then 2 per day (as a brand) you will typically lose engagement. That means the ideal number is between 5 - 10 posts per week as a brand, and as a media company, this is typically 4 - 10x higher, as news are information people engage with all day long

The Socialbakers Analytics tool measures among many other interesting benchmarks also the frequency of posting of every page on Facebook.

Obviously this is very different for two types of companies - brands and media companies. Brands should typically not post more frequently then once a day, only if its really exceptional news. Some brands maybe should only post every second day, or a couple times a week.

Media companies on the other hand have much more space. They can post different stories even several times a day and still their content will be very engaging.

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