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Showing posts with label facebook research. Show all posts
Showing posts with label facebook research. Show all posts

April 6, 2011

Local Facebook Ads Vs Global Facebook Ads : Which Works Better

 Wall Activity Index - number of user wall posts divided by total number of fans
BMW Pages  Local vs BMW Global

Starbucks Local Vs Starbucks Global

Engagement of fans

Nike Local Vs Nike Global
Engagement of fans - total interactions per wall post (likes and comments) divided by total number of fans in a given day

According to Socialbakers research  . The way  marketers should work, is Think Global Act Local For Facebook  

If you have one global page for everything, you should probably consider creating local pages, as the "global" approach: "I send you all my news" is working a lot less. This is very similar when it comes to targeted posts on global pages. So make sure to set-up those local pages!

The Fastest Growing Brands at Facebook

Coke,Starbucks and Disney are  the Fastest Growing Brand for the last 3 months. Coke grows at the rate of  70,563 fans a day and  has grew by 5% for the last 3 months.These research numbers and charts are courtesy SocialBakers is one of the biggest Facebook statistics portals in the world, covering a wide range of Facebook statistics. incuding Facebook trends and statistics across  different countries, Facebook pages, Facebook applications, Developers on the Facebook platform, as well as Facebook advertising prices.