Growth in Facebook ad revenues may be
slowing, according to eMarketer estimates, but they will still swell more than
60% this year to reach $5.06 billion worldwide, after posting growth of 68.2%
in 2011.
According to eMarketer projections, by 2013 and 2014, growth rates will dip significantly, and by the end of eMarketer’s forecast period worldwide revenues at the social networking giant will be just shy of $8 billion—more than double 2011 revenues.
In the US, Facebook will take in $2.58
billion this year, or 51% of its total worldwide revenues. That’s down from 55%
in 2011 and will drop further, to 49%, in 2013 and 2014 as international
markets make up a larger share of Facebook’s ad revenues. This year, Facebook
will account for 6.5% of all online ad revenues in the US, up from 5.4% in
2011. Its share will rise to 7.1% in 2013 and 2014.
Advertising, which made up nearly all
of Facebook’s worldwide revenues in 2009 and 95% of the total in 2010, still
represents the lion’s share of the social networking site’s income, even as
that percentage continues to shrink every year. In 2011, eMarketer estimates,
85% of Facebook’s global revenues came from ads, with the remainder coming from
Credits and other sources. By the end of 2012, advertising’s share will again
sink slightly, to 83% of the tota