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Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts

October 15, 2014

September 19, 2014

33% of Alibaba's Gross Merchandise sales, comes from Mobile

Statistic: Mobile share of Alibaba's gross merchandise volume from 2nd quarter 2012 to 2nd quarter 2014 | Statista
Find more statistics at Statista

Alibaba's fastest growing revenue by media has been mobile. Increasing penetration of mobile web has led to an unprecedented explosion in mobile commerce. As of 2014, Q2, Alibaba's mobile share of gross merchandise by volumes has seen grow by 8 times  from 4.6% to 32.8%Chinese retail eCommerce sales is projected to  grow more than 60% this year,.Meanwhile a  June 2014 survey by GroupM found that nearly three-quarters of digital buyers said they preferred shopping online to shopping in traditional retail outlets. -

September 16, 2014

Australia's Top 10 Biggest Brands on Facebook

Who tops Facebook biggest brands in the Aussie Market

Skittles is Australia's biggest brand on Facebook pages. Local fans ( Australian users in that 0.09 million. ) while the Total Fan base is 26 million. 

The number 2 brand in Australia on Facebook is McDonalds Australia with 0.98million local fan base, while the total Fan base is one million 

Number 3 biggest Brand on Facebook is Pringle with0.098million Fans while global fan base is 2.7million 

This data comes from socialbakers social metrics, which uses " effective rate of growth to find which Brand has grown highest in respect to the previous month. Not all data comes free. To get the details on the exact fan base and ore metrics, you need to become a paid subscriber

Top 5 Nations with the biggest brand following of Skittles

48% of Skittles Fan base comes from United States
The UK forms 10.6% of Fan Base
Canada,, Australia and Mexico add up to 12%
Other Nations ( which  are not a part of  SB monitoring index makes 29%

September 15, 2014

The Road to 1bllion Facebook users,first 500m reached in 36months, 2nd in 24months

Find more statistics at Statista
Statistic: Number of mobile monthly active Facebook users worldwide from 1st quarter 2009 to 2nd quarter 2014 (in millions) | Statista
Acording to Statistas of the first quarter of 2014, the social network had more than one billion mobile MAU.By the 2nd Quarter it was 1.23billion. This  represents a 250 million mobile user growth in since the corresponding quarter of the previous year. Active users are those which have logged in to Facebook during the last 30 days. The adoption of Mobile access in Facebook started in 2009 and reached  488million by 2012 ( 3 years) While the next 500million was reached in 2 years ( 2012Q2 to 2014 Q2)

this means it took 36 months to reach 500million as compared to 24 months to reach the next 500million

30% of Facebook's 1.32billion users access it via mobile

Facebook 10years of unfettered growth

The biggest social network on earth has just crossed 1.32billion users in June 2014.

  1. Facebook had 1.32 billion active users at the end of June, up 14 percent from a year earlier. 
  2. On average, 829 million people used Facebook every day in June, up 19% during the same time last year
  3. The number of people who log in at least once a day on mobile devices was 654 million  which is 14% higher compared to same time last year 
  4.  Facebook's founder Mark Zuckerberg personal wealth at  29 years has increased to $19bn as of September 2013,
  5.  Facebook's revenue jumped 61 % to $2.91billion in Q2,2014 from $1.81 billion in the same quarter a year ago., 
  6. While its ad revenue grew 67% to $2.68 , Its  mobile revenue was $1.66billion which was  62% of Facebooks total ad revenue 

August 30, 2014

The Biggest Blockbuster iPhone Quarters since its launch : 2007 -2014,volumes grew 8 times since 2007

Statistic: Global Apple iPhone sales from 3rd quarter 2007 to 3rd quarter 2014 (in million units) | Statista

The Biggest iPhone sales Curve:When did Apple sell the highest number of iPhones

During the last  7years of  iPhones existenceNotice the importance of the quarters Q1 2012 , Q1 2013 and Q1, 2014 . These were Apple's biggest iPhone sales blockbusters  quarters  which saw highest sales volume .These 3 quarters was among the top quarters in the last seven years,when its sales were highest .

If you compare the  skyscrapers in the  above chart in  the 7 years " of iphone sales .. the volume of iphones sold during its first year and second year ( 2007 and 2008 ) have grown 8 times in a 7 year span ...( 2013 AND 2014) 

Sales of the iPhone have risen strongly over the years, from around 1.4 million iPhones sold in 2007 to more than 150 million units worldwide in 2013. In total, Apple has sold more than 400 million new iPhones from 2007 to 2013 all around the world. From 2010 to 2013, Apple has held a market share between 13 and 23 percent within the new smartphone sales segment worldwide

July 28, 2014

Internet Penetration vs Mobile Penetration : Central Europe

The above chart from shows the  Internet population in terms of numbers as well as percentage penetration  compared  the corresponding mobile data

  • The Internet Population  in Central Europe is 130,119,800 which is equivalent to 78% internet penetration. The urban areas  make up for 69% of online  population
  • There are approximately   60,412,000 Facebook users  in this region , which roughly translate in 36% penetration
  • Mobile Penetration growth has been a staggering 131%  which in numbers come out to be 220,493,431

July 15, 2014

Who Won the FIFA World Cup Social Media Buzz : Facebook vs Twitter


Now that the World Cup is over . Social Media Giants   Facebook and Twitter both declared where they stood in terms of their numbers to  show  how their users interacted across their platforms 

While  Facebook announced that during the World Cup the social network had seen 3 billion "interactions," including Facebook posts, comments, and likes.

Twitter said it had counted 672  million World Cup-related tweets. Here's a Face off  between the 2 biggest Social Networks

world up and social media buzz at Twitter

The most mentioned Players on twitter

Businessinsider  today posted  details on how the 2 giants of social media  competed during world cup. Here are the numbers

1. There were 672 million Tweets sent related to the 2014 #WorldCup.

2 Most  tweets were shared the most during the Brazil vs Germany semi-final match.

3. Fans sent 618,725 Tweets Per Minute when Germany won the #WorldCupFinal.

4.The most mentioned players were Neymar, Messi,Suarez,Ronaldo, Robben and Osacar 

world cup and social media buzz at facebook

Based on estimates, the comparison reduces Facebook's lead over Twitter dramatically, from 2.3 billion interactions to just 537 million.

July 7, 2014

Facebook Acquires a real-time video ad serving platform LiveRail

Facebook acquistion of real  time video serving platform Live rail


In another example of how Facebook is trying to take the game away from Google as the " worlds biggest digital ad platform , it has has just announced the acquisition of online video technology firm LiveRail.

LiveRail connects Publishers to all major Ad Networks, Demand Side Platforms (DSP), Ad Exchanges, and Trading Desks, centralizing buyers to create a unified real-time bidding auction that drives competition for inventory

 LiveRail is among the leading publisher monetization platform for video advertising with over 5billion impressions a month and boasts of . With over 5bn impressions per month The company works with clients such as A&E, Univision, Major League Baseball and BET. 

Started in 2007, is the world’s largest programmatic platform for video publishers, with 170 employees across four offices Mark Trefgarne is the Co-Founder and Chief Executive Officer of LiveRail.

June 27, 2014

Most valuable Top 10 Internet brands and their market value

According to the latest  data on biggest Internet companies , Google, Facebook and Amazon takes the top 3 spot.  The statistic  ( via statista ) shows that the market value of the largest internet companies worldwide in 2014. 

Google no 1 position was lead by a market value of  $377billion, followed by Facebook with 157billion. (  50% of Google market cap) This year  e-commerce company Amazon's market value was 144 billion U.S. dollars whereas market leader Apple was valued at 529 billion U.S. 

June 24, 2014

Social Media 1.0 vs Social Media 2.0 : What has changed for digital branding

While social media during 2007 to 2010 had been about broadcasting and conversation, posting photos and videos. The 2014 Social media is becoming immensely “ one to one conversation, " in real time" .. where brand loyalty do not mean a thing.You are what  your Twitter hastag mentioned you till yesterday night.Brands are using social web to understand conversations.. Conversations which consumers are having about the brand.. 

To find out “ how a video” of the brand uploaded by an amateur Stand up artist” goes viral, while they continue to spend a million Rupees in creating that one big idea.

Just when they thought the new creative will de clutter the market, an Instagram post” makes you feel “ the finalized copy which you approved last week, does not seem to reflect the “ creative 

Welcome to the social media, where the only thing you are learning is unlearning.. fast and furious... Today, even as marketers are slowly figuring out their strategies for the Big Four social media platforms, they are struggling with a Q&A forum like Quora, Instagram, Foursquare..Vine and Snapchat Instagram and Vine.

Apart from  Facebook, its Pinterest, Foursquare, Snapchat are making theur presence felt Twitter recently signed a $230-million deal with advertising network Omnicom while French ad network Publicis Groupe signed a $100-million deal with Instagram, in addition to its multi-year $500-million pact with Facebook. Those are the kind of deals that the world’s biggest newspapers and television channels would die for

June 4, 2014

The BrandZ™ Top 100 Most Valuable Global Brands 2014 exceeds $2.9 trillion in brand value,

According to the latest  report on the Top 100 Most valuable brands of 2014 "The BrandZ Top 100 Most Valuable Global Brands study, commissioned by WPP and conducted by Millward Brown Optimor, shows that "
The combined value of the Top 100 has nearly doubled since the first ranking was produced in 2006. The Top 100 today are worth $2.9 trillion, an increase of 49% compared with the 2008 valuation, which marked the start of the banking and currency crisis.

May 22, 2014

Western Nations continue to show Facebook Fatique as Facebook usage in France drops 10%

With a population of around 62milion,Facebook is used by 60% of French users of its users. After Facebook, its Tumblr and Twitter which  are the most popular social properties in France

Source: StatCounter Global Stats - Social Media Market Share

April 29, 2014

Social Native Ads To Grow Higher than Online Display Advertising

A  recent BIA/Kesley report came out with  the latest data which suggests that " Social Media" will play a huge part in the new evolving landscape. While Online display ad revenues in the U.S. will grow from $4.3 billion in 2013 to $6.8 billion in 2017, a jump  of 12.6% CAGR, as compared with Native  Social Ads which will grow more  than 2.5 times  to $5billion

Comparatively  during the same period, U.S. native social advertising, spurred primarily by Facebook’s Sponsored Stories and Twitter’s Promoted Tweets, will more than double, from $2.4 billion to nearly $5 billion, a 20.3% CAGR

In 2015 BIA/Kelsey projected that the US social native media spending would amount to around $3.7 billion, whereas the online display advertising spending will touch $ 5.5billion .The above graph compares the online display advertising compared with Native presents the social display and native advertising spending in the United States in 2012 and a forecast until 2017

April 28, 2014

Facebooks 58% Revenues Now Come From Its Mobile Advertising

You will find more statistics at Statista

Infographic: Mobile Accounts for More Than Half of Facebook's Revenue | Statista
In the first quarter of 2014, mobile ads generated $1.3 billion in revenue, accounting for 59 percent of Facebook's ad revenue and 53 percent of the company's total revenue. Even more impressively, mobile ads accounted for more than 90 percent of the company's revenue growth compared to last year's first quarter. 

So apparently Facebook's mobile ad business has evolved to become the company's primary growth driver Growing a multi-billion dollar ad business out of thin air in less than two years is a pretty impressive achievement, one that Facebook's shareholders will surely appreciate. Growing a multi-billion dollar ad business out of thin air in less than two years is a pretty impressive achievement, one that Facebook's shareholders will surely appreciate.

April 22, 2014

April 21, 2014

How Much the Big 3 Tech Titans Spends on Lobbying: Google Spends 2 times more than Microsoft and Facebook Together

Infographic: Google Heavily Outspends Tech Rivals on Lobbying | Statista
You will find more statistics at Statista

Google' ideology has become passe..these days  They dont really wish to  be called " Dont be Evil " nor it professes to be an internet company..  Their vision was to  let users manage information  and make it  simpler to use.. However not always.. as Google is not the same company has it  was  in 2001. That is clearly reflected in how much it faces in America's necessarily evil.. Spending on " Lobbying".

Take a look at this chart .In 2013 Google's $16 million spend was greater than what Facebook and Microsoft Spent together combined..or almost the same..This is 5 times higher than what Google spent in 2003

Microsoft's budget  on Spending remains  roughly the same with $10.5 million  spent on Lobbying in 2013, which is 60% lower than Google's $million

Facebook  the first time it  has spent on Lobbying with $16million. Amazon and Apple  with $3.5million.

April 8, 2014

Social Media Reach Across Multi-Platform Devices

Social Media Platform by Reach

 Twitter and Instagram are closely matched in total reach, a finding that makes sense given a recent report from the Pew Research Center indicating that a majority of Twitter users also use Instagram. Facebook, of course, continues to stand head-and-shoulders above the rest. Meanwhile, only LinkedIn and Vine are accessed by primarily by desktop-only visitors.

April 4, 2014

Non US" Markets" Set to Slow down Facebook's revenue

Presentation: Nathan Eagle  on India becoming no 1 Facebook Country : The Paley Center for Media on

Mark  Zuckerbery probably might not be happy about this. But the fact is that, increasingly   Facebook users "from non US ' are showing a steady rise as the no 1 social network tries to " monetize itself  ' from the other markets and faces a huge challenge as  “ the online market” in specially developing countries have not been able to show  a substantial rise 
 This year  US’ becomes the no2 biggest market in terms of Facebook users, as India usurps the no 1 position. India is set to become Facebook’s biggest market in terms of number of users later this year,as compared India’s online advertising market maxes out at around $360 million, making it difficult for the company to translate this horde of users into a billion-dollar business.

With an estimated  with its estimated 30-35 million purely mobile users in India that will now be coupled with the more than 100 million users of Facebook, of which an estimated 40% access social network on mobile devices. Facebook on the one hand cannot ignore Indian Market, although “ the digital  economy “ witnessing  sluggish growth rate.

As of 31 December, Facebook had 93 million users in India who accessed the world’s largest social networking site at least once a month and 31 million mobile users who visited the site daily

But Facebook sees immediate opportunity to earn big ad revenue by targeting India’s around 50 million SMBs  who can start spending with as little as $5 a day who are increasingly becoming tech savvy and leveraging their smartphones to connect with potential customers.