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Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts

May 5, 2015

Chart of the day :Facebook's Mobile Users vs Mobile Revenue

":Facebook's Mobile Users vs Mobile Revenue "

Now Facebook is more of less a mobile company. If you compared   Facebook's mobile active users with its mobile revenue its remarkable how  this  has grown in ,  This is how it would look. Consider these facts how Facebook mobile user base and mobile ad base increased

In 2013   Facebook;s mobile  base ( active users ) was 64%  and its share of ad revenues by users coming from mobile web was 34%. (q12013 - q12014)
In 2014   its mobile base of active users reached 83% . While advertising revenue from its mobile users grew  to 67%  ( q22014 - q12015).Thats a monumental growth of 30% in  active users and 50% growth in revenues


May 1, 2015

Social Media optimizations Tweaks: infographic

" cheatsheet for all your social media marketing needs"
How much you know about social media optimization . From profile customization and length of your  posts, optimum image sizes,notifications, app integration, embedding feature, sharing on other social networks, 3rd party links and location mapping . The above infographic  provides a snapshot of the top social  networks   and a  must have handy tool for your social  marketing needs
#pinterest,#social media#google#infographic

April 21, 2015

the best technology companies to work for : top 10 list

Infographic: Google Ranked As Top U.S. Employer In The Tech Sector | Statista

This data was based on Forbes and Statista  survey which asked over 20,000 workers at large U.S. companies, nonprofit institutions, government agencies, and U.S. divisions of multinationals the following question: how likely would they be to recommend their employer to someone else on a scale of 0-10? Their answers helped formulate America's Best Employers 2015

2015 best US employers  are 1) Google 2) Facebok 3)Intuit 4) SsaS 5) Oesri 6)Citrix 7)LexisNexis  8)Vmware 9) Sap 10) Epic

twitter emerges as the highest paymaster

biggest paymasters across social media

Anthony Noto, the former banker from Goldman Sachs to become financial chief at Twitter was the biggest earner, with a compensation of $72.8 million in 2014, including stock awards valued at $63.1 million and options of $9.5 million.

His compensation was about three times the pay of his predecessor, Mike Gupta, who made $24.6 million, almost all of it from stock awards, in 2013. 

 Mr Noto earns much more than $11.5 million that CEO Dick Costolo was awarded in 2013(Costolo, however, owns more than eight million Twitter shares worth about $413 million) and well outstrips the $6.7 million Adam Bain made as president of revenue. 

 The third-highest earner was Twitter’s engineering chief, Alex Roetter, who received an $18.8 million stock award as part of total compensation of $19.1 million. Earlier in 2013 Twitter had awarded Chris Fry, who was the senior vice president for technology, more than $10 million in stock

tech giants with the highest online advertisers: google has 4 million,facebook has 2million

"list of advertisers :google vs twitter vs facebook"


How do the tech giants square up in terms of its active advertiser base ?Comparing the growth in the number of online advertisers between FACEBOOK, GOOGLE AND TWITTER  reveals a few interesting stats

Facebook  reached a milestone of 2 million online advertisers in february this year This number represents a 33% increase compared with  what was reported in July 2014, and is up 100% on June 2013.

Meanwhile Macquarie Research estimates "Google's advertiser base to be  4 million" , although this number would probably be higher given the fact that "Google 's revenue model is based on  more direct advertising relationships" across the digital advertising space. Since google does not reveal  this data, its not possible to verify the data

Meanwhile last year Twitter had  60,000 advertisers .However this number should increase in 2015 as  Twitter has expanded its  self serve ads across 8 new geographical markets in Q4, and now has a presence across  28 countries

April 20, 2015

Whatsapp growing faster than facebook, set to exceed a billion MAU's by Q3,2015

" Whats app moving towards a billion monthly active users"

Watsapp is now 800million and well on its way to reach the milestone of 1 billion by the third quarter of 2015.Watsapp had added a 100million users in the last one year ( Jan 2014 to Jan 2015)  According to a latest blog post an Facebook director and and WhatsApp co-founder and CEO Jan Koum announced the milestone in a Facebook post last week announcing that "WhatsApp was now serving 800,000,000 monthly active users.

 Amidst its blazing growth some other milestones reached by Whatsapp include 1)1 billion Android downloads, reached as of March 2015 and over 30 billion messages daily 2)Share of mobile internet users in the U.S. who are active WhatsApp users exceed 8% 3)Across Middle east, Whatsapp beats Facebook according to a recent study by NW university, Qatar 

 Overall Whatsapp total users have already crossed a billion mark. Monthly active visitors are a more better and realistic way to judge active user growth than total user base, as its provides a realistic benchmark

April 9, 2015

The best time to get highest retweets and likes on twitter and facebook

The best time to get highest etweets and likes on twitter and  facebook

The best time to get highest retweets and likes on Twitter and  Facebook

9am to 3pm on Wednesdays are the best time on Facebook.The best times to get  maximum retweets are between  1pm to 3pm, Monday to Thursday 

April 8, 2015

April 5, 2015

March 31, 2015

The Top 10 Brands in US Facebook by followers

Facebook brands in USA: top 10
Facebook brands in USA: top 10


 Walmart ,Subway and Samsung Mobile  are the biggest brands on Facebook in terms of total fans,  According to socialbakers the fastest growing brands   include Falken Tires, Meetville , Hills Pet and Corning

March 29, 2015

Twitter's Most Popular Brand by Followers: Youtube and Instagram among most followed

most popular brand on Twitter : Top 10 List

The  chart from statista graph shows most popular brands on Twitter worldwide as of October 2014. With 45.5 million followers, YouTube was the most popular brand on Twitter.Instagram and Twitter ranks 2nd and 3rd with 35million and 32million respectively.

March 24, 2015

March 23, 2015

How Facebook is beating Twitter hands down:

Infographic: Twitter's Growth Pales in Comparison to Facebook's | Statista


 In spite of its heft valuation, Twitter's growth has stunted as Facebook continues to grow..leaving twitter far behind. How Twitters growth has declined can be seen by this chart above.Starting off with 197 million active users in Q1 2009, Facebook added 411 million users within two years. Twitter, having had 204 million users in Q1 2013, only managed to add 84 million to its user base during the same time frame.  Facebook is beating twitter by 5: 1

One of the major problems Twittereems to be facing  is that there a lot of churn — lots of people sample the service and then stop using it. And it may be that Twitter, which has its own particular set of customs and expectations — try telling someone who doesn’t use the service what “retweet” is, and how that differs from a “modified tweet” — may simply be more of a niche service than Facebook.

March 22, 2015

Data Generation and the Real Time Internet Wormhole

Click the image to open the interactive version (via

By the way, in the 294 seconds you've been on this page, approximately 6636756 GB of data was transferred over the internet.

March 7, 2015

The Facebook Power of 75 :Users Logging on via Mobile and Revenue from mobile advertising

Facebook revenue vs user chart

 In the year 2013, 45% of   Facebook’s $6.99 billion in advertising revenues worldwide came via mobile ads . This year, mobile ads will account for 73.0%—or $10.90 billion—of the social network’s ad revenues worldwide ( projected by emarketer)

Mobile ad business and  global user rate

Facebook closes in on a billion mobile users worldwide  in 2015 and nearly 75% of its  ad  revenues  are set to come  from its  mobile operations this year  Also globally 3 out of every four  users logging onto Facebook  does so from mobile 

This milestone of 75 in Facebook's case is  quite an unique one , in the sense over the last few years  Facebook has transitioned from a web to mobile  player .Today  Facebook mobile users  has emerged  as a big " revenue monetization  model  wherein  75% advertising revenues earned by the company comes from Mobile advertising . With  where  every third person out of four (75%) logs in via mobile

Indonesia ranked No 3 in new metric ranking Mobile Phone Facebook Users by Country

Nearly 63 million people in Indonesia will access Facebook via a mobile phone at least once per month this year, according to a new eMarketer forecast, which for the first time breaks out mobile phone Facebook users by country  

This new metric seeks  to find out the number of mobile users who are logging into Facebook. This number of users makes Indonesia home to the third-largest mobile phone Facebook audience in the world, after the US and India..

February 17, 2015

Social Media Engagment Ranking Among Top 10 Indian Ecommerce Brands

flipkart snapdeal myntra tops social engagement


Indian ECommerce Social Media Battle: Flipkart Leads In Numbers, Snapdeal In Engagement: " The Latest data from The Media research firm, Simplify360,   on the top 10 Indian ecomerce companies social web index rankings reveals  FLIPKART , SNAPDEAL AND EBAY among the top 3 most engaged users across social media.  The rankings were decided  based  the total number of organic and inorganic mentions, the fan size on Facebook, the number of people engaged, the number of followers and mentions in the last 30 days. Simplify360 considered a total of 57 India ecommerce companies for this report."

February 8, 2015

The Billion Subscribers Race for WhatsApp : set to exceed 1 billion by 2016

WhatsApp active subscribers

As of Jan, 2015 WhatsApp's subscribers amount to approx 700million, with 30billion messages daily . Taking into account the growth rate of 75% for WhatsApp from 2013 onwards,It is expected to reach around 1.2 billion users by Jan,2016 . In contrast Facebook as of June 2014 had 1.23 billion users.Facebook took 25 months to move from 200million, something WhatsApp managed to do in 21months . The road to a billion doesn't seem to far for WhatsApp milestone

January 30, 2015

Which Sites in Social Media send the highest referrals Traffic : Facebook vs Stumbleupon vs Linkedin

 Facebook vs Linkedin vs Stumbleupon  traffic share percentage


The   referral traffic  from social sites is lead by Facebook by a huge margin,  as  around 3%( 2.9) of referral web traffic is sent by Facebook, Youtube and Reddit comes a poor second and third. Facebook has been the largest content sharing social site since the past 4 years as wellLinkedin and Stumbleupon  ranks 5th andf 4th respectively

Together 14 social media sites send 3.4% traffic .. out of which Facebook forms over 97% of referral traffic

January 13, 2015

Fridays Drive Most engagement on Facebook, consumers takes 7 photos to like your brand

 Consumers decide on following your brand after 7 Photos

 Late Nite  10  to 12 are the best time to retweet 

 The Ideal Response Time On  Facebook is one hour

 Facebook,Pinterest and Twitter drives the most traffic among social media websites