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Showing posts with label fast flip launch. Show all posts
Showing posts with label fast flip launch. Show all posts

September 27, 2009

Google Launches "FAST FLIP": Now read News Magazine Style"


It seems that Google has finally woken up to the dire straits of " American Newspaper Industry' and launched something that would finally add some cheer to the " rapidly American newspaper and publishers going belly up.

Responding to accusations that Google manages to keeps the bigger share of revenue while providing links to their sites,Google has launched "Fast Flip"in an attempt to befriend the Publishing Industry that looks Google more as a foe rather than a friend.

Fast Flip is a new reading experience that combines the best elements of print and online articles. Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers.

Fast Flip will allow users to read a content newspaper style without being dependent on "internet speeds" while providing contextually relevant ads where revenue will be shared by the Google partners ( In this case the publishers where the content have been sourced)

Some of the partners of "Google Fast Flip" includes three dozen top publishers, including the New York Times, the Atlantic, the Washington Post, Salon, Fast Company, ProPublica and Newsweek. These partners will share the revenue earned from contextually relevant ads.

Additionally Google has reported told the Newspaper Association of America that a new version of its Checkout micropayment platform could help the industry charge for online content.

A Web surfer can quickly jump from one article to the next using large arrows at speeds significantly faster than the time it usually takes to load a Web page.

"As the name suggests, flipping through content is very fast, so you can quickly look through a lot of pages until you find something interesting," Fast Flip developer Krishna Bharat, a Google engineer, said in a blog post on Monday.

Over the last couple of years, Google has found itself alienated among the online newspaper Industry as many newspapers in the US struggled to survive amidst declining offline readership as revenue from free online news websites failed to boost bottomlines.

The upside for readers is that they don't have to click through to view more than a snippet of an article. The beauty for the roughly three dozen major publishers partnering with Flip is that they get to keep a slice of the ad revenue earned on the site. The trade-off is they won't necessarily get the traffic.


Krishna Bharat Ram writing on Google Blog says The publishing industry faces many challenges today, and there is no magic bullet. However, we believe that encouraging readers to read more news is a necessary part of the solution. We think Fast Flip could be one way to help, and we're looking to find other ways to help as well in the near future.