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Showing posts with label featured. Show all posts
Showing posts with label featured. Show all posts

July 11, 2015

the truth about job interview and hiring

" the truth regarding the job interviews and candidates"
This will make you feel good or bad depending on  which side of the divide  you are in . Did you know  your chance of making it through a job interview  comes down to less than double digits if you did  not know any " employee" in that concern.Based on studies conducted by MIT and Federal Reserve bank  show referrals account for between 30 and 50% of hires in the US.

 The data  propounds that during a job interview what counts is not how much you know about the subject , but how much you know about the top management. Research suggests ( read below ) why companies dont need the 'perfect  candidate, and the reason is well documented " people  would want to have someone like themselves.with a similar social and cultural background. And that us just a few of  the reason why they prefer to take in people from employee referrals.
Research has shown referrals stick around longer and are more productive as compared to non referred friend ( Harvard research paper )

 The New York Times recently ran a story on increasing use of internal referrals  by the technology companies which showed that  around 47%  of hiring ( for non entry level positions ) in Ernst & Young and Deloitte  came from employee referrals 


Although internal employee referrals only made up about 6% of total applications, they resulted in more than a quarter of hires..Not only that, but even a candidate coming through referrals has even 40% higher chances of being offered the letter ..

 So what are the advantages of employee referrals that makes it such an obvious choice for headhunters and HR ? 

1) saves the costs associated in publishing job ads across print and online
 2)For niche jobs.. the captive base of skilled workers is low and the referral medium offers the right mix of talent 
3) employees who come in via the referral channel tend to stay longer in the organization 

July 10, 2015

apple watch sales plunge by 90%,selling 5000 daily units

" chart showing the falling sales of apple watch"
" apple watch sales see 90% fall"


A recent report by Slice Intelligence show declining  Apple watch  sales , with its "online sales" slowing  down considerably.During the last 2 months  the company has seen sales plummet by 90% since the opening week. However this data might not reflect the absolute truth  as Slice bases its research on electronic receipts sent to millions of email addresses following purchases, estimates that Apple has been selling fewer than 20,000 watches a day in the U.S. since the initial surge  when the apple watch  started selling in April,


Apparently apple watch  has seen its sales dipping to as low as 5,000 units on some days in june . In US its sales stood at 2.79 million units in mid-June, about two months post launch.However according to experts at about


However  this data has its share of detracters as Apples sales numbers are taken from an e receipt which is gleaned  by a sample of consumers who volunteer to share their purchasing information. Slice obtains much of its consumer data from an shopping assistance iOS app (which includes support for Apple Watch).

Microsoft to layoff 7,800 as a result of restructuring its mobile business

" microsoft to layoff 7800 employees at its mobile division"
Add caption

Microsoft is on a layoff path once again as it tries to restructure and refocus on its mobile business that will lead to “up to” 7,800 job cuts, “primarily in the phone business,” and plans to “restructure the company’s phone hardware business to focus and align resources.”Microsoft meanwhile is set to launch its latest OS by July end, and it knows that " as a company it need react quickly if it needs to " compete against the runaway success of Android Microsoft recently merged its software and hardware divisions, a move designed to create a greater synergy between its hardware and software (Windows).

Facebook video postings outperforming photo sharing in terms of engagement

Facebook Campaigns by Video Post: Engagement with video posts are up by 25% this yearQ3

" content sharing at Facbook moves to video marketing"
img source: CMO

Marketers are looking to drive more people to their sites as posts with links have increased substantially along with online video links  at Facebook.With Facebook being a source of  more than one third most referral traffic , regular  relevant posting can bring you  targeted and quality traffic 

Video forms quite a substantial form of content  engagement strategy at  Facebook, as the medium provides both dynamism and real time information which users can validate in real time  .Engagement with video posts is up 25% year-over-year and 58% quarter-over-quarter on Facebook 

 In fact text posts have declined quickly in share and engagement. • Posts with video  links are up 77% year-over-year   and 167 every quartner . According to research , Friday is the best day for posting video content on #Facebook.

July 9, 2015

IBM announces the first 7 nanometer chips,

IBM chips away" top 5 players in the semiconductor chip business"
IBM has just annouched a major breakthrough in terms of " miniaturisation" with the creation of the first 7-nanometer chips. This means that the miniaturized electronics are so small that transistors on the chips are only 7 billionth of a meter in length. That’s 1,400 times smaller than a human hair.


This latest IBM research breakthrough milestone is the fruit of a $3 billion, five-year investment in chip research and development that the company announced last year.  Chips are the engine of the hardware industry ranging from the smartphones to robotic and rocket technology. Globally chips are becoming smaller every year ( summarized as Moore’s Law (after a prediction made in 1965 by Intel chairman emeritus Gordon Moore that the number of components on a chip would double every couple of years)

Much of todays consumer electronic industry is powered by the the best chips, such as microprocessors that power our desktops and laptops, use 22-nanometer and 14-nanometer technology. The next manufacturing technology to arrive will be 10-nanometer production,  followed by  the  7-nanometer chips 

15 years of the ICT ( Internet Communication and Technology) Revolution : 2000-2015

" last 15 years has seen 7 fold jump in internet connections across the world"








The last 15 years has seen  a seven times jump  in the internet penetration  across the world . Increase of mobile telephony, faster broadband access and globally cheap prices of  mobiles enabled the digital penetration across the world to rise .Quite significantly between 2000-2015, global Internet penetration grew 7 fold from 6.5% to 43%

UK users are worlds highest spenders on online retail : 5 products they shop online

britain  and denmark lead in online shopping and what they shop for"



Users Britain and Denmark rank among the top 2 nations with highest frequency of online shopping a
75% of UK users shop online and over 52% used online banking in 2014.A whopping 53% UK adults bank online, compared to a mere 30% in 2007.The number of UK users with internet access doubled to 38million in 2014

 What does UK Shop for and  who buys
  1. every 6 of 10 British adults use the internet to buy products such as food, clothing, music or holidays, clothes and sports are most online purchases in UK
  2.  This is twice the average of the OECD’s 34 member states, which include the US, Germany, Australia and France. 
  3. Most bought items in UK apart from clothes  and holidays are consumer electronics ,gaming items  and  household appliances
  4. Seniors shopping online has seen a big jump recently with 40% of them buying online in 2014 
  5. Usage of laptops and tablets has also seen a growth  uptake, in UK from 32 % adults using one in 2013 to 43% according to the ONS

compete and alexa ranks top 15 social networking sites this year

"top 10 most visited social websites"



" social networking sites with highest visitors  ranking"

" top 15 social networking sites in 2015"
data/source :ebizmba

Alexa and Compete published their list of most trafficked  social web sites  this year . Social networking sites led by Facebook and Twitter rules the  social box office with  compete ranking it 3 and Alexa ranking in 2. Alexa ranks websites in terms of web traffic, as a result the lower the alexa rank, the higher the traffic and vice versa.  Compete is a similar tool which ranks web sites  as per unique visitors.

Twitter and Linkedin make the number 2 and 3  most frequented social networks with a compete ranking it  21 and Alexa ranking it 7. Linkedin ranks  25 in compete and 9 in Alexa

big bang and ncis tops most viewed prime time TV shows

most viewed  prime time TV shows in US"

The Big Bang and NCIS  are the most watched TV shows ( prime time in US) since the last  2 years ( 2014-2015)

At the end of its eighth season, the CBS sitcom led all primetime shows, broadcast or cable, with 21.3 million weekly viewers (including seven days of DVR use and video-on-demand), a hair above two more perennial ratings faves: NBC's Sunday Night Football and CBS's NCIS, both with 21 million viewers . NCIS  is a sitcom based   on  Naval Criminal Investigative services .

 The Big Bang Theory  created by Chuck Lorre and Bill Prady had  first  premiered on CBS on September 24, 2007. 

July 8, 2015

comparison of online user engagement across twitter and Instagram


"comparison of online user engagement  across twitter and instagram'
" instagram engagement rate higher that Twitter"

Out of Instagram's  estimated 300m monthly active users around  70% of these people are outside the US.Instagram users  post 70m photos and hit the ‘like’ button 2.5billion times. (according to Instagram's own blog)


However in terms of engagement and bounce rate Instagram score way ahead of  any other social network. And it actually beats twitter hands down..Brands using Instagram are seeing higher levels of engagement than on Twitter, according to data from Socialbakers.
Focusing purely on the top 25 most engaging brands, the average post engagement rate is 3.31% on Instagram compared to 0.07% on Twitter.

July 7, 2015

revolt at reddit, nikes sponsorship, faking birthdays, create a rare week of intriguing online statics

" this weeks top 5 digital marketing headlines: reddit, nike, Sports, US women football"

The most shared selfie across the world wide web


 5 Interesting and intriguing digital marketing statistics that made headline this week

Reddit  Controversy,US Womens Football team, Nike and Birthdays

1)As American woke up to firecrackers on July 4th..Reddit was down  handling both fire and firings as Reddit users  rebeled against the website  miffed with " firing of one Victoria taylor "one of the best moderators of reddit.  As a result 100's  of subreddits have been taken off .Around 203,000 people have signed a Change.org petition to bring back "the fired " director of talent  who ran its Ask Me Anything (AMA) feature.She had been highly credited for bringing in an eclectic mix of  personalities ranging from Madonna to  President Barack Obama

2)Nike's association with the US women footballs team  bore fruit as Nike showed a 121% higher user association with the brand and victorious US women football team  than tournament sponsor, Adidas, in content across 600,000 Web, mobile and social-media sites.

3)Youtube viewership  during the women football world cup broke the 19 million record  it generated a year ago during the FIFA 2014  as it exploded  and set an all time record  for any football event during the women's tournament with 28 million views

4)IBM got  its ales and marketing staffers to promote its products and services  across social media sites and created a hashtag #NewWayToWork, which  resulted in  120 million digital impressions which drove 141,000 clicks to campaign

5)Approximately 26% Americans fake birthdays to get a better deal online . This was based on the results of a research conducted by Mindshare North America's retail arm, Shop+, who analyzed more than 1,000 responses to understand how 18- to 34-year-olds really use the web and how they shop .


6)US independence day celebration seems to be going on .Till now over 26million Americans have changed their FB profile picture to include a rainbow as a show of solidarity shown by US supreme court and LGBT community

The top 10 Tennis Stars and their social media endorsement rankings

This infographic from Adweek shows
 Wimbledon's biggest and hottest  social endorsement stars "

The top 10 Tennis  Stars and their social media endorsement rankings 


After NBA and soccer, its  the grass courts and centre courts which beckons, as tennis ranks third in terms of social media  average followers per player, according to exclusive research from PMK BNCAs we come to the mid season of  Wimbledon ,with the U.S. Open set for later this summer, tennis' social media season is in full swing and so are the endorsements by these tennis superstars.This infographic from Adweek  goes behind  the scenes of eight of the top tennis stars, their social media  rankings and and major recent endorsement deals—as well as an analysis by the firm of their use of branded posts. 

5 tips to a running A/B email marketing conversion testing :

" running a  display advertising A/B testing "
5 tips to running an successful  A/B test email marketing  Conversion : Things to keep  in mind

UK brand spending estimate : digital vs mobile in 2015-2016

" Uk brand spends on mobile  vs digital"
"UK Comparative estimate spends : digital vs mobile in 2015"

UK brand marketing spending estimate : digital vs mobile in 2015-2016


While  UK is the undisputed no  nation in terms of being the highest spender on digital medium .Its use of mobile  is growing at an astonishing rate   that even digital media which is more  established .Brands both mid size and enterprise are moving their ad budgets into digital and  the use of the channel is rising fast. According to a new eMarketer report, “UK Mobile Ad Trends: Mobile Matures, Yet Growing Pains Persist,” UK mobile ad spending is expected to almost quadruple to £3.58 billion ($5.68 billion) by 2017.

the social guide to neuromarketing : infographic

" social media guide to neuromarketing"
" social media guide to neuromarketing"
How can brands use " neuromarketing techniques to sell and offer   use the web to for better lead generations . The above infographic from parody (salesforce marketing automation brand ) offers some valuable insights

5 new ranking signals in SEO best Practices this year

" 5  new Google Updates for 2015"

The 5 new ranking signals that Google has rolled out this year  which webmaster needs  to ensure are
1) Content Content and only Content 2) Social Validation of your website and   how popular your website is socially 3) how secure is your website 4) Mobile  Ranking  Signal which means how friendly your site is across mobile web 5) Knowledge Graph and Semantic web: How is your website viewed across the semantic web (  Latent semantic Indexing is becoming all the more important as  Google tries to provide answers to queries like " which movie is playing at  my location ? or  which airlines has  fare below  peak rate ?