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Showing posts with label gaming console. Show all posts
Showing posts with label gaming console. Show all posts

July 9, 2012

How Microsoft Turned around Xbox to garner 49% gaming console share


Xbox 360 sold more than 270,000 units in January, maintaining the number-one console spot in the U.S. This marks the thirteenth straight month Xbox 360 was the top-selling console in the U.S

In this chart you can see the operating income for the Entertainment & Devices division at Microsoft where the Xbox group is based.

Xbox holds 49 percent share of current-generation console sales, total retail spend on the Xbox 360 platform in January (hardware, software and accessories) reached $301 million.
The one hardware project  from Microsoft  that come back from dead is  the Xbox. The Xbox is now a solidly profitable division. The chart shows  how much time it took for Microsoft to get there.In this chart via( businessinsider)  you can see the operating income for the Entertainment & Devices division at Microsoft where the Xbox group is based.


The most for any console in the U.S. This marks the eleventh consecutive month Xbox 360 has held more than 40 percent of the current-generation console market share.

Microsoft has held onto the top spot each month in 2011 and is expected to remain the top selling console in the U.S. throughout the holiday period. November’s sales marked the biggest November sales the Xbox has ever experienced. Microsoft shipped more than 960,000 consoles in the U.S. alone during the week of Black Friday.

Overall, the Xbox group has lost $4 billion for Microsoft. However, since 2007 it has made $1 billion. (Note, this chart doesn't include 2002-2004 when it piled up losses getting the business off the ground.