March 31, 2011
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November 27, 2010
Facebook Leads in Top 10 German Online Display Ad Publishers
According to comScore, Inc. latest data overview of the German online display advertising market for Q3 2010, revealed that German internet users received more than 188 billion display ads during the quarter.
“With 188 billion online display ad impressions served in Germany in the third quarter, it’s evident that online advertising has become a sizeable market over the past few years,” said Peter Bernschneider, account manager of comScore Germany. “Social networking sites continue to attract users as well as advertisers, with the top 3 ad publishers in Germany being social networking sites.”
Top 10 German Online Display Ad* Publishers Q3 2010 Total Germany - Home and Work Locations Source: comScore Ad Metrix | ||
Total Display Ad Impressions (MM) | Share of Display Ad Impressions | |
Total Internet | 188,076 | 100.0 |
Facebook.com | 15,642 | 8.3 |
Verlagsgruppe Georg von Holtzbrinck | 8,732 | 4.6 |
Jappy GmbH | 8,241 | 4.4 |
Deutsche Telekom | 8,080 | 4.3 |
eBay | 5,791 | 3.1 |
United-Internet Sites | 5,744 | 3.1 |
Google Sites | 5,619 | 3.0 |
Microsoft Sites | 4,723 | 2.5 |
RTL Group Sites | 3,782 | 2.0 |
Axel Springer AG | 3,318 | 1.8 |
*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (<>
Telefonica Ranks as Top German Display Advertiser in Q3 2010
Telefonica Europe, which owns 02 and Alice, was the top online display advertiser in Q3 2010 with nearly 3.4 billion impressions, representing 1.8 percent of all display ad impressions during the quarter. Deutsche Telekom AG held the second position with also nearly 3.4 billion (1.8 percent share), followed by 1&1 Internet AG with 2.6 billion (1.4 percent) and eBay with 1.7 billion (0.9 percent).
Top 10 German Online Display Advertisers Q3 2010 Total Germany - Home and Work Locations Source: comScore Ad Metrix | ||
Total Display Ad Impressions (MM) | Share of Display Ad Impressions | |
Total Internet | 188,076 | 100.0 |
Telefonica Europe | 3,392 | 1.8 |
Deutsche Telekom AG | 3,375 | 1.8 |
1&1 Internet AG | 2,624 | 1.4 |
eBay, Inc. | 1,716 | 0.9 |
Zalando GmbH | 1,137 | 0.6 |
Vodafone Group Plc | 1,077 | 0.6 |
Microsoft Corporation | 1,007 | 0.5 |
Royal KPN N.V | 976 | 0.5 |
Google Inc. | 943 | 0.5 |
GameDuell Inc. | 896 | 0.5 |