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Showing posts with label holidays spending. Show all posts
Showing posts with label holidays spending. Show all posts

November 3, 2016

paid search trends for halloween: hillary vs trump halloween costume paid ads


"Halloween keywords holiday spending"

 
The above data are from paid search trends compiled by Kantar media on the ranking of the top 20 costumes by text ad and product listing ad spend on Halloween costume keywords on U.S. Google desktop search.
With nearly $159,000 in paid search spent on Poison Ivy costume keywords over the past 2 months, the character has generated around $58,000 more in paid search ad spend than the next two most popular costumes, Pirate and Ninja Turtle, searches which each generated $101,000, respectively, during the period.After some (brief) online research, we believe the apparent popularity of Poison Ivy costumes this year may be due to two factors—recent pop culture relevancy and a dual appeal to children and adults. First, Poison Ivy is featured in the “DC Super Hero Girls” comic, video and merchandise line, which debuted in October 2015 and is aimed at young girls. Second, we suspect the character has gotten swept up in the same zeitgeist that propelled another somewhat obscure Batman villains, Harley Quinn, to the top of Google’s Halloween costume searches in 2015.


Not to be left behind were this years US Presidential candidates  Hillary Clinton Halloween costume keywords and Donald Trump costume keywords .Hillary Clinton Halloween Costume keywords  generated a total of $2,981 in paid search ad spend from August 1 through October 4 compared to $1,909 generated by ads served on five similar Donald Trump costume keywords during the period. That’s a difference of 56 percentage points.

May 9, 2015

Mothers day spending : online shoping vs physical retail shopping



US Online shoppers this year  plan to spend an average $252 — higher than the typical Mother's Day shopper — and more than four in 10 plan to use their smartphones to research products and compare prices. Further 18% consumers wanted to spend more than what they did last year on this day

 What is interesting about the data is that " online shoppers tend not only to shop more in terms of price but they also spend more time checking products online  and probably saving them online which they can use  and look up in future .. - here are the  latest data  from Shop.org " mothers day  consumer spending outlook

Jewelry, clothing , Flowers, Books and CD's gift certicates and greeting cards  are among the most gifted items for mothers day The biggest chunk of user still wanted to buy gifts from departmental stores including discount stores ( combined 57% )  as against 25% online