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Showing posts with label ic searc. Show all posts
Showing posts with label ic searc. Show all posts

February 26, 2013

Top 5 Websites who own 20% Of All Search Result Clicks

These Five Websites Captured 20% Of All Search Result Clicks:  How much  traffic does a big brand gets from Google.? Does being bigger in size , helps  getting Indexed in Google Faster ? than a brand that is not well known ? Ideally the answer should be No.. However in Reality being Big does makes it easier to get a   good SERP ( search engine result pages )at Google

 Bigger the brand, chances of it being linked back is higher, increase of incoming links , helps in the off page Optimization, with more  links, comes greater traffic, and more backward links , which is a vicious cycle.. This is not a trend across Search Marketing but in Brick and Mortar stores too. Staples  gets more users as compared to you street side shop, Walmart gets more walk ins that the Pop and Mom stores..

Across the web these 5 websites control 20% search Results click through rates

Once in every five times that someone clicks a search result, it goes to one of five websites: Facebook, YouTube, Yahoo, Wikipedia or Amazon.

The remaining 80 percent of search traffic is where all  other brands compete often between themselves and in the process increasing the Cost per Click  ..

Going further, the top 500 websites received almost 50 percent of all clicks from search results, and the top 10,000 websites got almost 75 percent of all search clicks.

All of this is according to the 2013 Digital Marketer Report from Experian Marketing Services (Hitwise).

The company says that those five sites I listed above combined to get 20.07 percent of all clicks from US search engines — Google, Bing, etc. — in Q4 of 2012. Facebook got the most clicks at about 8.5 percent, with the others declining to Amazon’s 1.4 percent