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Showing posts with label indian online advertising trends. Show all posts
Showing posts with label indian online advertising trends. Show all posts

March 21, 2011

Mobile Ad Spending To Grow By 48% To $1.1 Billion

eMarketer estimates spending on US mobile ads reached just $743.1 million in 2010, up 79% from $416 million in 2009. This year, mobile advertising spending in the US is expected to grow 48% to $1.1 billion. Text messaging makes up the largest portion of the US mobile ad market. eMarketer estimates spending on text message-based advertising reached $327.3 million in 2010, accounting for 44% of overall US mobile ad spending last year.

US Auto Industry to Witness 14% Increase in Online Advertising

To convert more browsers into buyers, auto marketers are revving up their online ad spending. eMarketer estimates that online automotive advertising, including spending by manufacturers, dealer associations and dealers, will hit $3.24 billion this year, or 11.4% of total US online ad spending. In 2012, spending will grow faster than it had the past five years, climbing 18% to $3.82 billion.

March 16, 2011

Display Ads Across Verticals in Canada

Comscore reports that Canada’s online landscape experienced a shift in the placement of display ad impressions in 2010. More display ads were delivered on Social Networking sites (+15.6 billion) and Photo Sharing sites (+11.1 billion) in Q4 2010, while E-mail and Business/Finance sites saw declines.

February 24, 2011

The 5 Best Ways To Make Money On The Internet

Fast Company and Doogie Horner have put together an infographic about how to make money on the Internet. Looks like there is quite a few options on how to make money. Check out the infographic below. [via Fast Company]

November 27, 2010

To 10 Online Viral Advertising Of All Time

The top 10 Online Viral Advertising

Advertising age recently published the top Online Viral Videos of all time.*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach
basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data

The most-viewed viral ad campaign of all time is a series of more than 120 related clips from kitchen appliance manufacturer Blendtec, according to AdvertisingAge and Visible Measures.

Top 10 Viral Ads By Unique Views

1. Blendtec – Will It Blend – In-house: 134.2 million views
2. Evian – Live Young – BETC Euro RSCG: 103.9 million views
3. Old Spice – Responses – Wieden & Kennedy: 57.1 million views
4. Pepsi – Gladiator – AMV BBDO: 46.7 million views
5. Microsoft – Xbox Project Natal – World Famous: 42.7 million views
6. Dove – Evolution – Ogilvy & Mather: 41.1 million views
7. T-Mobile – T-Mobile Dance - Saatchi & Saatchi: 35.5 million views
8. Doritos – Crash the Super Bowl 2010 – Goodby Silverstein & Partners: 34.2 million views
9. Old Spice – Odor Blocker – Wieden & Kennedy: 34 million views
10. DC Shoes – Gymkhana Two – In-house: 32.9 million views

US Online Display Ads records 22% Growth Rate in 2010

Data from the comScore Ad Metrix online advertising intelligence service indicated that nearly 1.3 trillion display ads were delivered to US Internet users during the third quarter, marking a 22% increase versus year ago.

U.S. Online Display* Advertising Market Overview Q3 2010 vs. Q3 2009 Total U.S. - Home/Work/University Locations Source: comScore Ad Metrix
Q3 2009Q3 2010Percent Change
Total Display Ad Impressions (MM)1,049,7871,284,31522%
*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (<>

"The US online display advertising market exhibited considerable strength in the third quarter with nearly 1.3 trillion ad impressions delivered," said Jeff Hackett, comScore senior vice president. "Just one year ago we were still in the midst of an advertising recession, but several growth drivers have contributed to sustained improvements over the past few quarters.
The ability to buy specific audiences is enabling a greater number of display ads to be delivered on target, display formats are improving at a rapid rate, and the quality of creative is getting better every day. As publishers prove the value of online display ad campaigns, digital should continue to carve out a bigger piece of the advertising pie."

Facebook ranks as top display ad publisher in Q3 2010

Popular social networking site Facebook.com led all online publishers in Q3 2010 with 297 billion display ad impressions, representing 23.1% market share. Facebook's market share has increased 13.9 percentage points from 9.2% in Q3 2009. Yahoo! Sites ranked second during the most recent quarter with 140 billion impressions (11.0%), followed by Microsoft Sites with 64 billion impressions (5.0%) and Fox Interactive Media with 48 billion impressions (3.8%).

Top 10 U.S. Online Display Ad* Publishers Q3 2010 Total U.S. - Home/Work/University Locations Source: comScore Ad Metrix
Total Display Ad Impressions (MM)Share of Display Ad Impressions
Total Internet1,284,315100.0%
Facebook.com297,04623.1%
Yahoo! Sites140,94911.0%
Microsoft Sites64,0095.0%
Fox Interactive Media48,2523.8%
Google Sites35,0432.7%
AOL, Inc.32,3302.5%
Turner Network21,2681.7%
Glam Media13,2741.0%
eBay8,4210.7%
ESPN8,2610.6%
*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (<>

AT&T ranks as top display advertiser in Q3 2010

AT&T ranked as the top online display advertiser in Q3 with 21.1 billion impressions, accounting for 1.6% of display ads. Scottrade ranked second with 14.9 billion impressions (1.2%), followed by Verizon with 14.6 billion impressions (1.1%).

Top 10 US Online Display Advertisers Q3 2010 Total US - Home/Work/University Locations Source: comScore Ad Metrix
Total Display Ad Impressions (MM)Share of Display Ad Impressions
Total Internet1,284,315100.0%
AT&T Inc.21,1441.6%
Scottrade, Inc.14,9461.2%
Verizon Communications Inc.14,5611.1%
Experian Interactive14,3051.1%
Progressive Corporation9,5830.7%
Netflix, Inc.9,5640.7%
Apollo Group, Inc.9,4940.7%
IAC - InterActiveCorp9,2300.7%
eBay, Inc.8,9210.7%
Walt Disney Company8,4260.7%


Additional findings from Q3 2010 include:
  • The top advertisers in Q3 by estimated online display spending market share were: Scottrade (1.9%), AT&T (1.7%), Experian (1.2%), Verizon (1.1%) and Progressive (1.0%). Rounding out the top ten were: Netflix (1.0%), GM (0.8%), Walt Disney (0.8%), Toyota (0.7%), and Procter & Gamble (0.6%).
  • The average US Internet user was delivered more than 6,000 display ads over the course of the quarter.
  • 109 different advertisers delivered at least 1 billion display ad impressions during the quarter, up from 76 last year.

August 5, 2010

Top 5 Online Advertising and Usage Trends in India

Online Display Advertisement 39


  • Indian online Users:As of December April 2010 India currently has around 80 to 85 million internet users and 7.4 million broadband connections.
  • Online Advertising :The Indian online display advertising market is expected to grow about 32% this fiscal to Rs 430-crore, lower than the 38% growth it showed last year, says a study by the Internet and Mobile Association of India and research agency IMRB.
  • Size and Growth rateThe size of e-commerce market in India is worth around Rs 9,500 crore, out of which the pure play online shopping market is worth Rs 1,300 crore. While online shopping globally is growing at around 8-10%, in India the growth rate is upwards of 30%. - Economic Times

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  • Online Advertising Vertical :BFSI, Online publishers and IT/Telecom are the major revenue contributors for the online advertising industry in India.FMCG companies and mobile handset manufacturers were seen to increase online display advertising to target internet users in the 18-24 years age group. FMCG and auto contributed about 9% and 11%, respectively. Online advertising by both auto and IT and telecom sectors grew by 40% and 41%
  • Online News :The number of online news and information consumers in India surged 37 percent in the past year, more than double the rate of growth of the total online audience in India according to comscoreIn October 2009, nearly 16 million people visited an online news site in India, a gain of 37 percent from the previous year.This online news market was largely dominated by local websites.Multi-national brands Yahoo! and New York Times ranked as the most visited destinations in the news category.
  • Demographic Growth Rates :Like most countries Growth of Internet in India is predominantly driven by youth i.e. users in the age group of 18-35 years.Category of ads related to mobile phones and devices are most frequently clicked by active Internet users.
  • Acording to Vizisense.com, an online audience measurement site owned by Komli Media, reveals that the three most preferred online activities for women are: search, e-mail and social networking, in that order.

  • According to Vizisense.com the most searched categories are music, jobs and celebrities, followed by travel and tours, wallpapers, kids, fashion, shopping, greetings, gaming, health and education. Online searches were carried out mainly during 3 -4 pm.The report also says that social networking activity reached its peak mostly around 9 pm.Among the women who surf the internet 58 per cent are from metros.