Indians are Increasingly turning to the web in search for travel deals .Researching on Travel sites is one of the most frequently used activity in the country.According to comScore Media Metrix report ,the traffic to the Travel category grew to more than 14 million visitors in April 2010 an increase of 50 percent from the previous year, as a growing number of Indians turned to the convenience of the Web in search of travel deals and accommodations.
“Travel sites now attract more than one-third of India’s total Internet population, as more consumers are turning to the Web to fulfill their travel planning and booking needs,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “In the current economic climate, consumers are being more cost-conscious when making travel arrangements. With half of all visitors to the category frequenting two or more travel sites during the month, it’s clear that consumers are taking the time to diligently compare prices prior to completing their transactions. In this competitive environment, online travel agents and suppliers face the challenge of building and maintaining consumer loyalty.”
Travel Sites Reach 37 Percent of Online Population in India
Approximately 14 million people age 15 and older visited Travel sites in India from a home or work location in April, representing 37 percent of the total online population and an increase of 50 percent from the previous year. With rail transit one of the most prevalent means of traveling through the country, Indian Railways ranked as the most-visited Travel site with 7.7 million visitors, up 46 percent versus year ago. Travel-booking site MakeMyTrip ranked second with 2.4 million visitors (up 39 percent) followed by Yatra Online with 1.9 million visitors (up 60 percent). Several sites experienced triple-digit growth including Travelocity (up 134 percent to 812,000 visitors), IndiaRailInfo.com (up 340 percent to 647,000 visitors) and eRail.in (up 160 percent to 464,000 visitors
| Most Visited Travel Sites by Unique Visitors April 2010 vs. April 2009 Total India Age 15+ - Home/Work Location* Source: comScore Media Metrix | |||
| Total Unique Visitors (000) | |||
| Apr-2009 | Apr-2010 | % Change | |
| Total Internet : Total Audience | 33,753 | 38,399 | 14 |
| Travel | 9,398 | 14,062 | 50 |
| Indian Railways | 5,303 | 7,749 | 46 |
| MakeMyTrip | 1,710 | 2,377 | 39 |
| Yatra Online | 1,211 | 1,933 | 60 |
| Expedia Inc | 962 | 1,640 | 70 |
| ClearTrip.com | 689 | 1,194 | 73 |
| TravelAdNetwork | 569 | 872 | 53 |
| Travelocity | 347 | 812 | 134 |
| IndiaRailInfo.com | 147 | 647 | 340 |
| Jet Airways | 468 | 585 | 25 |
| eRail.in | 178 | 464 | 160 |
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
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