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Showing posts with label indian online sites. Show all posts
Showing posts with label indian online sites. Show all posts

June 22, 2010

Indian Travel sites Record 50% Growth

Indians are Increasingly turning to the web in search for travel deals .Researching on Travel sites is one of the most frequently used activity in the country.According to comScore Media Metrix report ,the traffic to the Travel category grew to more than 14 million visitors in April 2010 an increase of 50 percent from the previous year, as a growing number of Indians turned to the convenience of the Web in search of travel deals and accommodations.

“Travel sites now attract more than one-third of India’s total Internet population, as more consumers are turning to the Web to fulfill their travel planning and booking needs,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “In the current economic climate, consumers are being more cost-conscious when making travel arrangements. With half of all visitors to the category frequenting two or more travel sites during the month, it’s clear that consumers are taking the time to diligently compare prices prior to completing their transactions. In this competitive environment, online travel agents and suppliers face the challenge of building and maintaining consumer loyalty.”

Travel Sites Reach 37 Percent of Online Population in India

Approximately 14 million people age 15 and older visited Travel sites in India from a home or work location in April, representing 37 percent of the total online population and an increase of 50 percent from the previous year. With rail transit one of the most prevalent means of traveling through the country, Indian Railways ranked as the most-visited Travel site with 7.7 million visitors, up 46 percent versus year ago. Travel-booking site MakeMyTrip ranked second with 2.4 million visitors (up 39 percent) followed by Yatra Online with 1.9 million visitors (up 60 percent). Several sites experienced triple-digit growth including Travelocity (up 134 percent to 812,000 visitors), (up 340 percent to 647,000 visitors) and (up 160 percent to 464,000 visitors

Most Visited Travel Sites by Unique Visitors
April 2010 vs. April 2009
Total India Age 15+ - Home/Work Location*
Source: comScore Media Metrix
Total Unique Visitors (000)
Apr-2009 Apr-2010 % Change
Total Internet : Total Audience 33,753 38,399 14
Travel 9,398 14,062 50
Indian Railways 5,303 7,749 46
MakeMyTrip 1,710 2,377 39
Yatra Online 1,211 1,933 60
Expedia Inc 962 1,640 70 689 1,194 73
TravelAdNetwork 569 872 53
Travelocity 347 812 134 147 647 340
Jet Airways 468 585 25 178 464 160

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.