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Showing posts with label indian online trends. Show all posts
Showing posts with label indian online trends. Show all posts

February 12, 2012

Indian Online Retail to grow 250% by 2015, to reach $1.42billion

According to a November report by Avendus Capital Pvt. Ltd on the digital consumer industry, e-tailing is set to become a Rs. 53,000 crore market by 2015 from the current Rs. 3,600 crore, but still accounting for just around1.4% of the Rs. 36 trillion retail market in India.

According to  Assocham ,  market size of online retail industry in India is likely to touch Rs. 7,000 crore ( US1.43 billion ) by 2015 due to increasing internet penetration across the country, In the year 2011  ,the  Indian online retail market  was worth  Rs 2,000 crore ($408.16 million)and is growing at an annual rate of 35%,

Last year, close to 500 e-commerce portals were launched in India of which at least a half-a-dozen odd players would have revenues of over Rs. 100 crore in the next fiscal,” said Mukul Singhal, senior associate at SAIF Partners Ltd, a private equity firm which has made early stage investments in and
According to VCCEdge, an online tracker of investment activity, in 2011 VCs and PE investors pumped $500 million into 67 deals, compared with 18 investments in e-commerce sites worth $112 million in 2010In the past six months, a number of Internet-based fashion companies have sprung up, offering affordable ready-to-wear clothes while forging brand identities

The largest Retail subcategories  from Comscore data ( Nov, 2011 )revealed that Coupons was the largest with 7.6 million visitors, an increase of 629 percent from 2010 .
Consumer Electronics ranked next with 7.1 million visitors growing 12 percent from the previous year, while 5.8 million online users visited Comparison Shopping sites, an increase of 25 percent from the previous year.

Some of the start ups focusing on  Apparel and Clothing Online Retail

1)  Freecultr  a " E Retail" start up which sells T-shirts, jeans and shoes (

2)Fashion and You  which are  Multi-brand aggregators like ( and 3)Myntra (, which specialize on online apparel shopping

4)Selling Fashion  clothing for men  women  are
Shersingh  ( and Yepme,,

5)(Zovi ( and  are among the fashion e-tailing sites that have emerged, and each offers a distinct experience.

Menswear in India has been the biggest segment of the apparel market, so it’s no surprise that The Stiff Collar (read Yepme and Zovi launched as men’s-only clothing sites. 

February 4, 2011

May 22, 2010

Top 10 Social Media Analytics

Just read a post at Mashable on the top 10 social media analytics for the b2b marketers . However these websites are not only meant for b2b marketers. but they can be used for any online marketing, including b2c and c2b ..

Without a doubt all the posts at Mashable are absolute gems. Any person wishing to make it big in Online Marketing or digital Branding,I would recommend reading Mashable a part of their daily ritual .This post was written by Christina Warren. Christina is a writer, speaker, podcaster and video host. Before joining Mashable, Christina was the assistant lead blogger at Download Squad and The Unofficial Apple Weblog. She has also written for USA Today and for AOL’s StyleList Blog. You can hear her dulcet tones on an assortment of podcasts at

A technology, popular culture and Internet media junkie, Christina lives in Atlanta with her fiance and their computer collection. A film major in college, Christina is also a contributor to AMC Entertainment's Script-to-Screen blog.

Click here to read the top 10 10 Essential Social Media Analytical Tools for B2B Marketers

April 28, 2010

Social Media Adoption: Top 10 Brands

Social media usage by companies over the last year have skyrocketed.. While most companies understand the power of social media in increasing their brand awareness and reach out to their target users.. A large number of Brands have not yet understood the execution of social media across their industry. However the power of social media has to be top down.. and unless the senior management are not avid users of social media.. your brand can bid goodbye to it as well. However companies that have leveraged social media have one thing in common.. their employees are social media adopters .

So when we think of the top 10 or top 150 socially vibrant brands... We also assume that their internal stakeholders (employees) are also socially connected .

Jeff Bula posted an article today on the top brands that are most socially networked. According to NetProspex Social Index Rankings or NPSI Index ,Companies and Brands that have used and embraced social media across their digital footprint have been ranked and a score had been calculated to rank their social network activity .NetProspex analyzed social media use within a sample of a database of 12 million business contacts.

The score is based on the average number of friends or connections across major social networks (friendliness) and the average number of tweets, number of users following, and number of followers per employee (twitter score).

The score is based on the average number of

* Friends or connections across major social networks (friendliness)
* Average number of tweets,
* Number of users following
* Number of followers per employee (twitter score).

The numbers were taken from across these social networks

1. Facebook
2. Linkedin
3. Twitter
4. MySpace
5. Friendster
6. Flickr
7. LiveJournal
8. hi5
9. Flixster

Rank 1" Microsoft’s emerged with the top raankings with the NetProspex Social Index (NPSI) score of 306 t

Rank 2: eBay with a score of 208

Rank 3: with 202

Rank 4: Walt Disney 181

Rank 5: Google with 172

Rank 6: Electronic Arts with 164

Rank 7: Intuit scoring 163

Rank 8: Raytheon with 157

Rank 9: Best Buy on 155

Rank 10: Apple with 153

I am a bit suprised not to see pepsi or Zapoos or for that matter Ford Motors in the top 10 ..Among the top 10 atleast 4 are tech companies..You can download the Netprospex full pdf file on the social media rankings here

January 26, 2010

India to have 3rd Largers Online Users by 2013

India would become the third largest country in terms of Internet users across the globe, according to a forecast by Forrester. The report takes into account an average growth of 10-20% in online users in India.

The report by Forrester also forecasts the total number of Internet users worldwide would touch 2.2 billion by 2013.However emarketer pegs the Indian Online users by 2013 to be 96 million

Currently the estimates for total online population in India ranges anywhere between 50 million to 80 million users. China currently has 300 million+ online users, it recently overtook US in terms of online user strength.

As per TRAI, India has 8 Crore (80 Million) Online users who uses internet once per month which may be statistically correct

Acording to marketresearchonline ,, when it comes to the ‘single most preferred’ place of access, home (37%) scores over the office (30%) as well as cybercaf√© (15%) noticeably. 'Home' still remains the dominant place of access of internet.

With 89% of regular online Indians searching for product information online, window shopping has become ‘synonymous’ with internet now. Communication, social interactivity and entertainment activities stand out as the other most popular online activities.

The current ‘online shoppers’ base in India as per m2009 October data is 34.5 million, a good 6.5 million bigger than last year’s figure(2008) of 28 million. However, of all these online shoppers, only 22% (or 7.72 million) actually ‘buy’ online. The balance 78% online shoppers only search for products online and then probably buy them offline.

Google is clearly the most popular website among online Indians, with 35% of all online Indians claiming to use this website the most amongst all the websites they use. Yahoo follows at second spot with 28% of all internet users using it the most. Gmail, Orkut and Rediff are the 3rd, 4th, and 5th most used websites in India.

December 5, 2009

Google Launches Limited Clicks for Subscription news

In a fight its most often the smaller guys blinks first,Specially when you know that you control the internet gateway. But in a fight between the gated community and free democratic information that signifies the web,it seems that Google has finally accepted concerns from a Rupert Murdoch Lobby by launching a new service that limits free News content to the users.

Google announced a new policy Wednesday that allows news publishers to limit the amount of subscription content that Internet users can access for free from Google News.

In the existing program called "First Click Free," Google allows participating publishers who offer a subscription-based news service to display the first page of an article that a user accessed through Google News for no charge. If the user then clicks on another link on that page, the user will be taken to a page that requires a registration or subscription.

will also begin to label paid content as "subscription" on its Google News service.

"These are two of the ways we allow publishers to make their subscription content discoverable, and we're going to keep talking with publishers to refine these methods," said Google senior business product manager Josh Cohen in a blog post. "After all, whether you're offering your content for free or selling it, it's crucial that people find it. Google can help with that."

After discussions with publishers, Google updated the program Wednesday to limit the total number of free clicks for pay news services to five per day for each user. Previously, users could access an unlimited number of subscription-based articles from Google News.

The move comes in response to to online newspapers and publishers considering whether to keep articles away from Google's news and Web searches. Rupert Murdoch's News Corp , which offers much of its content on a subscription-only basis, reportedly considered restricting Google from displaying its news articles.

This might have three implications for Publishers that prefers to be within the gated community

1) Users will move away to other sources. News is a commoditized item today and users ultimately would not hesitate to gravitate to other sources that would provide the same information

2) Open source standards of the web that thrives on user generated and user interaction via social media would completely move away from the " So called niche publishers" that treats their content as a holy grail of sorts. If you cannot involve your users with your news.. be prepared to loose your audience for good.You have lost them offline.. now be prepared to loose them online too !

3) Limiting or Restricting users access by creating "walls" around the web is akin to killing the patient ,rather than the diseases.. Instead of trying to treat Google as the sinner,publishers must learn to change the way they report online.. The same mistakes was done by many email providers when they got paid and finally their obituary was written in black and white .One of the Company that believed that users was ready to pay to get their email was 123India which believed that users would prefer to pay,rather than have a cluttered inbox, with banners and pop ups. By thinking this as a first mover advantage, the company foolishly went paid, by promising customized mailbox, a move that made them history ..(the site still exists.. but its in its dealthbed)

The internet was created free, will remain free specially for an item as commoditized as news.. The mandarins that run news papers and magazines can cry hoarse against search engines and lobby against everything free.. However they would be wise to understand that creating "Walls" will further alienate their users who has stopped reading news papers and magazines in the real worlds. By providing another " walled garden" be prepared to loose them online too !

September 27, 2009

Google Launches "FAST FLIP": Now read News Magazine Style"

It seems that Google has finally woken up to the dire straits of " American Newspaper Industry' and launched something that would finally add some cheer to the " rapidly American newspaper and publishers going belly up.

Responding to accusations that Google manages to keeps the bigger share of revenue while providing links to their sites,Google has launched "Fast Flip"in an attempt to befriend the Publishing Industry that looks Google more as a foe rather than a friend.

Fast Flip is a new reading experience that combines the best elements of print and online articles. Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers.

Fast Flip will allow users to read a content newspaper style without being dependent on "internet speeds" while providing contextually relevant ads where revenue will be shared by the Google partners ( In this case the publishers where the content have been sourced)

Some of the partners of "Google Fast Flip" includes three dozen top publishers, including the New York Times, the Atlantic, the Washington Post, Salon, Fast Company, ProPublica and Newsweek. These partners will share the revenue earned from contextually relevant ads.

Additionally Google has reported told the Newspaper Association of America that a new version of its Checkout micropayment platform could help the industry charge for online content.

A Web surfer can quickly jump from one article to the next using large arrows at speeds significantly faster than the time it usually takes to load a Web page.

"As the name suggests, flipping through content is very fast, so you can quickly look through a lot of pages until you find something interesting," Fast Flip developer Krishna Bharat, a Google engineer, said in a blog post on Monday.

Over the last couple of years, Google has found itself alienated among the online newspaper Industry as many newspapers in the US struggled to survive amidst declining offline readership as revenue from free online news websites failed to boost bottomlines.

The upside for readers is that they don't have to click through to view more than a snippet of an article. The beauty for the roughly three dozen major publishers partnering with Flip is that they get to keep a slice of the ad revenue earned on the site. The trade-off is they won't necessarily get the traffic.

Krishna Bharat Ram writing on Google Blog says The publishing industry faces many challenges today, and there is no magic bullet. However, we believe that encouraging readers to read more news is a necessary part of the solution. We think Fast Flip could be one way to help, and we're looking to find other ways to help as well in the near future.

September 22, 2009

Top 10 Tools to Manage Your Brand Online

Managing the reputation of a brand online is no easy task. From Blogs to social bookmarkings, to user generated content and social networks, Its difficult to find out what your users are talking about your brand in the online space in real time. While Google Alerts and Blog search provide elementary data about users talking about your brand,they do not give you much insight on real time commnication that most online brand managers need ,to manage intelligence about their brand.

Readwriteweb recently published the top Online Reputation Management Guide that helps to track the reputation of your brand across the web. Along with readwrite web I have added some of my own list which I have personally found to be good. These tools are a a must for every brand manager to manage their online reputation. Its vital that brand marketers use this intelligence to reach out to online communties . The web has a history of making or mar.with these tools at your disposal managing your brand across the web should certainly be easier.

BACKTYPE.COM:BackType is a real-time, conversational search engine. They index and connect online conversations from across the web in real-time, so you can see what people are saying about topics that interest you.

BRANDS.PEOPLEBROWSER.COM: people browser allows you to search specific brands in real time along with the specific profile of the person talking about your brand online. peoplebrowser is powered by Friendfeed,Twitter and Facebook.

GOOGLE ALERTS: Google alerts gives you a real time update on who is talking about you. However not all ursls are shown wherever your brand is being talking about. The web or blog must be indexed by Google in order to come as alerts.You can customise these alerts on the basis of " as it happens(real time) once a day, once every week, and so on.

TECHNORATI:The blog search engine Technorati is also a good free resource for tracking what's being said in the blogosphere. The service indexes posts as they are published and with any search you do on the site, there is an RSS button that you can use to subscribe to the search

TRACKUR:his new tool scours blogs, news sites, images, and videos for you to track your name, company brands, industry trends, or even news about your competitor.This is aa tool for those that don't have the time to set-up and manage manual monitoring tools--such as Technorati and Google Alerts--but can't afford the fees of full-scale services such as Umbria, etc.There's a 14-day free trials for users to test this out

HOWSOCIALBLE.COM : Howsociable is one of a kind unique tool that helps you to analyse your brand visibilty matrix across the web.By measuring your presence across multiple social networks and other online communities,this toll draws up a ranking of your online visibilty on a dliding scale. However this tool is stil under development and still has some bugs.

SOCIALMENTION: SocialMention is a tool which allows you to track your brand or your competitorsIt can search through blogs, microblogs, bookmarking services ,audio and also tracks images, news ,events ,audio and videos from various sites like Flickr and YouTube. You can also embedd a widget at your blog showing your latest mentions.

MONITORTHIS: MonitorThis allows you to subscribe to 20 different search engine feeds at the same time. Enter a search term and click the 'make monitor.opml' button to get a list of rss feeds

NAYMZ.COM:Naymz is a web profile aggregator and reputation metrics service. Naymz's primary goal is to make sure you are in control of your name on the internet. To do this, it allows you to configure your profile with links to your other online profiles, contact info, endorsements, recent web activity, tags, and more. The service also buys your name as a keyword on Google to make sure people can find you. Naymz is free, but premium features are available for $9.95/month offering things like comprehensive search engine promotion and custom domain.

KEOTAG:Keotag allows you to search for a specific tags across various online communities and search engines like blogger,Twitter,delicious,bloglines,technorati,icerocket.

September 7, 2009

Is Blogging For Cash the same as Bidding for Keywords


Increasingly brands are beginning to realise that it pays to offer Bloggers cash incentives for blogging positive word of mouth across the web. Of late there has been a lot of instances where bing brands have found to have offered incentives to promote their brand on the web and had lot of egg on their faces when this was found out

This debate between ethical and unethical blogging existed for quite some time now and those few who knew paid blogging choose to look on the way way since there was no evidence against big brands, but this spiralled into a major debate when during the Holiday season in 2008, News broke that Kmart had paid some prominent bloggers including Chris Brogan to post about their stores in the run-up to the holidays.Kmart sponsored well known US blogger Chris Brogan, to spend a $500 (£340) gift card it donated in a bid to figure out 'what was cool to buy at Kmart' ..

The retailer subsequently threw open the offer to readers, who were asked to post comments on blogs with their Kmart 'holiday wish list' as well as a pre-composed Kmart tweet to all their respective followers It wasn't just them; Panasonic also paid some bloggers to make videos at the January consumer electronics show.

However after this Pay Off was discovered there were barrage of criticisms accusing Kmart and Chris Brogan by using their influence by unfair means to change perception about the company.

Chris Bogan however justified this by saying that as a publisher he had the right to post anything since in the digital space the line between the "Editorial and Sponsored were clearly not drawn.Brogan argued that the traditional advertiser/editorial dichotomy is not as clearly defined in the digital space. "As a publisher, I have all the jobs of the newspaper. I am both the editorial staff and also the business side of the house," he wrote. His most valid line of defence was the fact that the blog post, like a print advertorial, clearly stated the article was sponsored, though the opinions were the author's own.

Sony is among the brands to have led the charge into the relatively untapped paid-for blogging space. Recognizing the power and influence bloggers wield, it took the unprecedented step in 2006 of inviting three bloggers to the TV shoot of 'Paint' for Sony Bravia in Glasgow, equipping them with cameras and giving them behind-the-scenes access months before the TV ad aired.

This strategy marked a significant milestone that would eventually lead to scores of brands actively seeking participation from the blogosphere, rather than subserviently waiting to be written about. 'Foam City', Sony's 2007 follow-up to the 'Paint' commercial, saw influential bloggers invited to a shoot in Miami and given free rein to blog from the set, resulting in a wave of online publicity that fuelled anticipation ahead of the TV ad's launch.

Brands contributing to the trend include Mercedes, which allowed a mother that blogged on to trial its GLK Model ahead of its launch, and Nokia, whose blogger-related program saw 50 of the most influential tech bloggers given the N95 handset to critique.

According to "Kunal Dutta" of " Between 2007 and 2008, the number of internet users reading blogs at least on a monthly basis ballooned from 25 per cent to 37 per cent". Indeed, today instead of repudiating bloggers, many brands maintain their own blogs or are adapting marketing strategies to tap into conversations already taking place online. In the current economic climate, paying bloggers to write about your brand can also work out cheaper than display advertising, acting as a further incentive for marketers to get involved.

The truth is that as Brands and marketers we all have paid for " commercial gain" whenever we have bid on keywords at Google Adwords. We have paid " for online distribution " whenever we have opted for a paid press release websites and we are continue to paying for " sponsored reviews"

However this debate has to do with the quality of the people who has been paid to "Blog" about a brand.Blogs by themselves are still seen as a neutral territory by users who have over the years learnt to value a bloggers feedback more seriously than a company spokesman or the brands themselves.

People who debate on the other side claims that Digital audiences are built on trust and authenticity, and content that creates advocacy and evokes a reader's passion points come from a deep insight. These insights are created over a long time, as users slowly begins to respect what the blogger says.Bloggers who sell their soul for cash naturally are not seen in a good light by users and the brand suffers.

Walmart felt this and learnt the hard way in 2006 when it set up a blog featuring the musings of a couple who drove across the US, writing positive reviews of its employees and working conditions. It gradually transpired the 'bloggers' were in fact a freelance writer and a member of the US Treasury Department who were being generously compensated for their efforts.

Doing this online requires a far more subtle and long-term approach than paying for reviews in the hope that you'll be noticed."

I would love to know your thoughts on Paid Vs Transparency debate. Do you feel paid blogging is nothing more than a ad on a reputed newspaper.

September 1, 2009

Ebay Ejects Skype for $1.9 billion,to retain minority control

EBay (EBAY), the giant online auctioneer,announced plans to sell its Internet phone service Skype to a group of private investors, including Marc Andreessen, the billionaire co-founder of Netscape.

In a statement, eBay said it will receive $1.9 billion in cash for Skype ,which is expected to earn revenue of $600 million this year -- and retain a 35 percent equity investment in Skype. EBay said the deal values the company at $2.75 billion, and expects to close the deal in the fourth quarter of this year.

EBay's 2005 acquisition of Skype has come to be seen as one of the worst high tech deals in recent history. The giant auctioneer was never able to integrate Skype, an Internet phone service, into its business plan and was ultimately forced to write down the value of Skype by $900 million.Skype reported 405 million users by the end of 2008, a 47 percent increase from 2007.

Techcrunch reports that the private equity firm is apparently Silver Lake Partners, who is likely supplying the bulk of the capital needed to pay the $2 billion price tag.

Skype's CEO Josh Silverman, grew revenue to $551 million last year, a 44 percent increase compared to 2007. and eBay has said it expects the company to top $1 billion in revenue in 2011.

Skype founders Niklas Zennstrom and Janus Friis, were also reportedly in talks with several private equity firms earlier this year to make a bid for the company.

The deal values Skype at $2.75 billion, leaving eBay with a 35% stake in the venture.As part of an eBay revitalization effort, CEO John Donahoe said in April that Skype would be better off as an independent entity.

"Selling Skype now at this great valuation, while retaining an equity stake, makes sense for the company. And it allows us to focus all of our energies on the opportunities in front of PayPal and eBay," Donahoe said in a press release.

July 1, 2009

Joost Business Model at CrossRoads

Joost Reinvents Itself — Again - Bits Blog - "Joost, the online video site, is starting over with a new service and business model, the third in as many years.

On Tuesday, the start-up, which will continue to offer free online television shows and movies, announced that it would shift its energies to providing an online video platform that other media companies can use — essentially licensing its technology to broadcasters and other media companies that want to offer video on their sites.

Matt Zelesko, currently senior vice president of engineering, will take over as chief executive from Mike Volpi, who will remain chairman. Joost will also close its Netherlands office and lay off a large number of employees — as many as 70 of its 90, Advertising Age reported. Kerry Vance, a Joost spokeswoman, said Joost is not commenting on the number of people being laid off.

Joost is yet another example of an ad-supported Web company that has found it too difficult to make money on ads alone as marketing budgets have shrunk. In a post on the company blog, Mr. Volpi blamed the changes on tough economic times. “It’s been increasingly challenging to operate as an independent, ad-supported online video platform,” he wrote. “In order to position ourselves well for the future, we began investigating additional lines of revenue for Joost.”"

Read the full story here

June 14, 2009

India Based Online ad networks

List of Online ad networks in India

Here are some list fo India based Adnetworks that claims to be more tailormade for Indian Advertisers

* Komli / Pubmatic
Blind Network, focuses on International publishers who have Indian audience (as well as Indian publishers)
Funding: $7mn from DFJ and Nexus India.
Type: CPM (primarily) as well Performance based.

* Tyroo
Claims more than 2.5 billion high quality impressions served per month.
Funding: Invesment by Y! India.
Type: CPM.

* dgm India
Subsidiary of Deal Group Media, DGM India is into Affiliate Marketing – mainly CPA, PPC.

* Ozone Media
Ozone Media has over 100 network websites as its partners in a revenue sharing model. The company also claims more than 40 clients including companies across diverse sectors such as HSBC, SBI, Yahoo!, Lenovo, Cleartrip and Citibank.
Funding: $4mn from IDG Ventures

* Networkplay
Funding: Goosefish media ventures and Capital 18
Type: Currently focused on travel and women verticals.

* Paypod
Type: CPC, CPM and CPA.
* IndiAds
Targeted towards the Indian and South Asian online community – delivers 800 million ads per month to Indians and South-Asians living in North America, Europe and Asia.

* Axill (Social Media Exchange)
Part of SMX, a media company and offers flat CPMs as well as revenue sharing.
Type: CPM, CPA

* Integrid
Provides a one-stop shop that delivers integrated media solutions, allowing advertisers a single point for all their media requirements (online/TV/OOH)
Type: CPM

* AdMagnet
Part of Interactive Avenues Marketing Solutions, AdMagnet’s offerings include Media (planning and buying), Campaign Management, Search (SEM and SEO), Web Design & Creatives, and Interactive Marketing.

* AdChakra
Adchakra provides display targeted advertising across branded and quality vertical and regional sites in India and abroad
Type: CPM.

* Tonictag
Helps advertisers reach out to Resident Indian (RI) as well as Non Resident Indian audiences (NRI) worldwide.
Type:CPM, as well as Performance.

* Rupizads
Type: Pay-per-performance, claims inventory of 7.2 billions impressions per month across 28 of highly-popular web properties."