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Showing posts with label instagram. Show all posts
Showing posts with label instagram. Show all posts

March 22, 2013

McDonald's New Mobile Advertising " Share Your Instagram Moments"

When users tap on the mobile ad, it expands and claims that the Big Mac is “the best thing to happen to your mouth since teeth.”From there, users can take a picture of their McDonald’s Big Macs, as well as view a gallery of other photos.
McDonald’s is asking its consumers to connect with the brand on Instagram and take pictures of their favorite meals via a new mobile advertising campaign.
The company is running the campaign through a variety of mobile-optimized sites including Us Magazine, Spin and Billboard
The McDonald’s mobile banner ad reads “Share Your Biggest Instagram Moments” and “#Instafestival Big Mac. Tap to Expand.”
Earlier McDonald’s also ran its sixth iAd campaign, which not only promoted the company’s products, but took advantage of the device’s capabilities to offer a more interactive experience (see story).
Most recently, the fast food giant used a mobile application and rich media advertising to get the word out about its Fish McBites product

March 19, 2013

Facebook To Use # Hastags for Real Time Search

Facebook is testing whether to follow Twitter's lead and allow users to click on a hashtag to pull up all posts about similar topics or events so it can quickly index conversations around trending topics

Facebook Working on Incorporating the Hashtag - Facebook is working on incorporating the hashtag, one of Twitter's Digital Media Modern Invention.

This will allow Facebook to target ads across their social graph,  and help the company to monetize its  Facebook Advertisements and sponsored stories , where users liking a story might be targeted or re targeted to show similar advertisement, and  group them  as a symbol to  store and  and archive conversations

However Facebook is yet to comment on what exactly its planning to do with " Hastag" symbol. This might pit Facebook and Twitter against each other as both fight it out for a pie  of lucrative real time search , as a large amount of data could be structured and classified  with the intent of providing real time personalized search as well as  running contextual advertisement  againts keywords which could power other social networks  as well as   third party real time search providers

Instagram, which Facebook acquired last year, already uses hashtags, allowing users to sort photos by the symbol

December 21, 2012

June 4, 2012

Photo Sharing Via Mobile :Twitpic and Instagram Driving 143 million mobile uploads

Twitpic and Instagram Gaining Steam in EU5:

In March 2012, over 143.2 million mobile users took a photo via their device, displaying an increase of 2 percent over the past three months in EU5 (France, Germany, Italy, Spain and UK). 

A recent Comscore data reveals that  the usage for selected photo sharing services showed Flickr attracted 2.3 million mobile users, an increase of 7 percent between January and March. Among the photo sharing services, TwitPic saw the strongest growth rate of 133 percent to 1.5 million mobile users during the three month average ending March 2012.

Instagram’s mobile audience grew 27 percent, the second fastest among the services analysed, to reach 466,000 mobile users. Interestingly, 95.8 percent of Instagram’s audience also accessed Facebook via their mobile devices but only 0.7 percent of Facebook’s audience also accessed Instagram in EU5.

May 26, 2012

Is Instagram Bigger than New York Times

Facebook recently purchased Instagram for $1 billion. The New York Times, on that same day, had a market capitalization of just over $946 million. Currently  its, public market valuation, the New York Times company is worth about $50 million less than the $1 billion dollars that Facebook just paid for Instagram.
Yes, the New York Times is an organization in transition. Yes, newspapers are struggling. Yes, digital monetization is a work in progress. And yet, the New York Times is a truly global brand, and has proven its longevity, even if it is in choppy waters at the current moment.
 How is it possibly that a 2 year old startup with 12 employees could be valued higher than one of the world's most venerable media companies?  This infographic makes it clear how the Web and Mobile Economy has produced a " start up equal to Nytimes in terms valuation

May 25, 2012

Facebook Camera Apps Launched

Source: via Sumit on Pinterest

Facebook  has recently announced a new application for the iPhone and iPod Touch called Facebook Camera, which is intended to make it easier to take pictures and share them on Facebook.
According to Dirk Stoop,  Facebook product manager for photos,  This application was much faster than the current Facebook app for Apple’s iOS, and that it puts photos at the center of the experience.
Facebook Camera will offer 15 filters, and will also include tools for cropping and straightening photos, much like the photo editing tools within Apple’s photo app. The filters will include cool, light, bright, golden, cream and neon. 
There has been  speculation in the market on why   Facebook  have decided to release a camera application with built-in filters just weeks after announcing plans to buy Instagram, the social photo app. However  according to Facebook  sources, the Camera is aimed at a different audience.  New York times post on : Facebook Camera launch suggests that  though "Instagram "has 40 million users, while Facebook has 900 million. This leaves a large swath of people who are not on Instagram but are actively taking photos and uploading them to Facebook. The filters in Facebook Camera were developed by Facebook and are not borrowed from Instagram.

April 18, 2012

April 12, 2012

April 11, 2012

Instagram 's Rise to Billion $ Valuation,as Facebook Acquires the 2 yr old Start up

 Its seems Instagram is the new " latest  Tech Kid in Town" who has just hit a Goldmine . Its none other that Facebook  which has decided to  pay $1 billion in cash and stock for Instagram, a 2-year-old photo-sharing application developer, in its largest-ever acquisition just months before the No. 1 social media website is expected to go public.  On April 9, 2012, Facebook announced it would acquire the comp and its 13 employees) for approximately $1 billion in cash and stock, with plans to keep it independently managed. 

Instagram was s now growing twice as fast as Flickr. This great Infographic from Followgram shows the journey that Instagram has taken so far. Some of the highlights:

  • There are currently 7 million users worldwide, uploading 1.3m photos each day
  • Over 150 million photos have been uploaded in total, on average 15 per second
  • Instagram has enjoyed 78 million likes on pictures so far!
  • 8/10 of all photos uploaded have had a filter added
However as per true blue Silicon Valley tech trends, where It startup valuations have soared in recent years. It highlights the rising stakes in the social networking market in which services such as Facebook need to constantly excite consumers with new features and mobile.Online photos are supposed to be a core Facebook competence. Paying $1 billion for the popular picture-sharing app may boost the social network in mobile. But paying over the odds for revenue-free rivals is usually the hallmark of anxious, mature firms - not a growth company seeking to go public at a $100 billion valuation. 

e price was  a stunner for both the for an apps-maker without any significant revenue and also , comes as a surprise  and encouragement for the countless burgeoning  US "tech Start ups" who's hopes of turning their Garage Start up to becoming multi billionaires , by virtue of their idea in the mobile to digital ecosystem

April 4, 2012

The Instagram Success Story: Infographic

infographic_instagram_big.jpg (640×3341)

Instagram  started in in San Francisco, when Kevin Systrom and Mike Krieger chose to focus their multi-featured HTML5 check-in project Burbn on mobile photography. 
The product launched in Apple's App Store on October 6, 2010
In September 2011 version 2.0 went live in the App Store.
On April 3, 2012, Instagram for Android was released.

Instagram's Success  Story
By December 2010, Instagram had one million registered users In June 2011 Instagram announced five million users,passing ten million in September the same year.
Instagram announced that 100 million photos had been uploaded to its service as of July 2011. The total reached 150 million in August

Instagram's Funding
On March 5, 2010, Systrom closed a $500,000 seed funding round from Baseline Ventures and Andreessen Horowitz while working on Burbn

Instagram raised $7 million in Series A funding from  Benchmark CapitalJack DorseyChris Sacca (through Capital fund), and Adam D'Angelo

Instagram's Claim To Fame : Awards
 1.  June 2011, Inc. Magazine included co-founders Systrom and Krieger in its 2011 "30 Under 30" list.
 2.  In September 2011, Instagram won "Best Locally Made App" in the SF Weekly Web Awards.
 3.  7x7 Magazine's September 2011 issue featured Systrom and Krieger on the cover of their “The Hot 20 2011” issue.
4.  In December 2011, Apple Inc. named Instagram "App of the Year" for 2011.
5.  In January 2011, Instagram was the runner-up for “Best Mobile App” at the 2010 TechCrunch Crunchies.