Mobile In store Research and Consumer Purchase behavior

According to a new research, done in conjunction with Google Shopper Marketing Agency Council and M/A/R/C Research, most mobile shoppers

are using their phones both before heading to the stores and while they are there. This is good news: shoppers who use mobile more, buy more. Here are more key takeaways for marketers.

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Instore Activities of a Smartphone shopper :Infographic

Depending on what type of store a customer is in and what they’re shopping for, they use their phone differently according to research conducted by Nielsen in Spring 2012.  Couponing is tops with grocery store shoppers while reading reviews  is all the rage among smartphone shoppers at electronics stores. This infographic tells the story of how mobile shopping behaviors vary from store to store.

source : Mobile Thinkers

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Smartphones Influence 5.1% of In-Store Sales,Electronics tops smartphone sales

According to latest delloite report, recently in 2012, shows that Smartphone’s influences 5.1 percent of all retail store sales in the United States—which translates to roughly $159 billion in forecasted sales for 2012

 Smartphones are most likely to be used for store-related shopping when the customer is close to or at the point of making a purchase, rather than as a passive shopping device. Over 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store, according to Deloitte’s report, 

Smartphones Influence 5.1% of In-Store Sales: Around 49% of electronic and appliance shoppers use smartphones in-store, and 8.3% of sales in those stores are influenced by smartphones, according to [pdf] new research from Deloitte. 

Electronics and appliance stores see the highest smartphone use and frequency among 11 types of retail stores (including department stores, apparel, grocery stores, etc.), where smartphone use influences 5.1% of sales on average. This influence translates into $159 billion in forecasted sales for 2012. That influence will rise as high as 20.6% in 2016, to reach $689 billion.

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