Showing posts with label internet advertising. Show all posts
Showing posts with label internet advertising. Show all posts
December 7, 2015
June 20, 2014
Q1, 2014 Internet Advertising Revenue in US records highest ever growth at 19%,exceeds $11.6 billion
Internet advertising revenues in the U.S. reached $11.6 billion for the first quarter of 2014, which was an increase of 19% over the same period in 2013, according to the latest IAB Internet Advertising Revenue report
These data comes from the Interactive Advertising Bureau (IAB) and PwC US. This is an historic first-quarter high and a significant increase over last year’s first-quarter revenue level, which was record-setting at $9.6 billion.
January 16, 2014
Yahoo No 2 Fired by No 1 : Marissa Mayer
"
![]() |
Yahoo's Marissa Mayer fires COO more than a year after she wooed him away from Google - "Yahoo's No. 2 executive, Henrique de Castro, has been fired by his boss, Marissa Mayer, a little more than a year after she wooed him away from Google to help her turn around the struggling Internet company.
Marissa had a difficult time with both the Wall street and the Internal Employees, both falling out of options, as she continues to believe that Yahoo is a moving ahead , towards making it a lean, big with the start up culture ( which she had learnt at Google ) by making decisions that are hard to make, but she is determined to take everyone , at the same time,letting people go if it does not meet her expectations
Yahoo, which has lost ground in recent years to competitors like Google and Facebook, announced de Castro's departure in a terse, two-sentence document filed with the Securities and Exchange Commission after the stock market closed Wednesday.In a memo which was clearly" blunt instead of the sugar coating that comes with it says"I made the difficult decision that our COO, Henrique de Castro, should leave the company. I appreciate Henrique's contributions and wish him the best in his future endeavors.Overall, I'm confident that the leadership team, our direction, and these changes will enable even more successful execution,"
Mayers message was terse and blunt , indicating that she will do everything to steer the ship in the right direction. no matter how big or small they are across the corporate hierarchy
Tags:Henrique de casto, Google, technology, Yahoo, Marissa Mayer,Online, Advertising, Internet, Google,
|
December 4, 2013
Most Viral Video Ads: Top 3 Brands with Highest Reach
VOLVO TRUCKS: LIVE TEST
This video ad was set up live to test the dynamic stability and precision its Volvo Dynamic Steering . Its only at the end you realize the fact that this is a ad for a Volvo Truck
The Volvo Truck Video was Filmed in Spain on a closed-off landing field at sunrise in one take.
Directed by Andreas Nilsson
Soundtrack by Enya: Only Time
True Reach: 25,177,787
LOUIS VUITTON :VENICE
Reach 10,889,556
Directed by Andreas Nilsson
Soundtrack by Enya: Only Time
True Reach: 25,177,787
LOUIS VUITTON :VENICE
The full version of Louis Vuitton's L'Invitation au Voyage - Venice featuring David Bowie and Arizona Muse from director Romain Gavras. Join the ball at vuitton.lv/Venice.
Reach 10,889,556
DEGAGE MINISTRIES HOMELESS VETERAN TIMELAPSE
Reach :6,081,558
via: adage/visiblemeasures
via: adage/visiblemeasures
May 1, 2013
Brands Spends 70% of Ad Dollars on Search and Online Display, Mobile spends increase 100%
![]() |
Online Advertising Forrmats :Search, Display and Mobile among top 3 |
Search Marketing remains the leading format, having strong sequential growth through this period
All formats other than Digital Video are down slightly as a percentage of total revenue due to the substantial growth of Mobile.
Mobile revenues showed the strongest growth of any format, representing 9% of total revenues in 2012compared to 5% reported in 2011 and a negligible share as recently as 2009.
April 30, 2013
US Internet Advertising Records 3rd Consecutive double digit growth,
IAB in its recent report on US digital Advertising Revenue spends show that Digital advertising revenues climbed to a milestone high of $36.6 billion in 2012, according to the IAB Internet Advertising Revenue Report for the full-year of 2012. That historic number marks a 15 percent rise over 2011’s full-year number, which itself had been the highest on record, at $31.7 billion.
Revenues from Internet advertising totaled $17.0 billion for the first six months of 2012, with Q1 2012 accounting for approximately $8.3 billion and Q2 2012 totaling approximately $8.7 billion. Revenues for the first six months of 2012 increased 14% over the first six months of 2011.— Mobile advertising in the United States totaled $1.2 billion during HY 2012, up from $636 million in the comparable period 2011.
April 1, 2013
Lessons in Social Media Excellence : Top 10 Most Social Brands
Gautami
![]() |
According to Socialbakers’ CheerMeter there were more than 16,000 tweets associating Nike with the word Olympic between 27 July and 2 August compared to 9,295 for Adidas.
Furthermore. Nike attracted 166,718 new Facebook fans during the Games versus 80,761 for Adidas.
Data from Experian Hitwise shows that Nike achieved a 6% growth in its number of Facebook fans and a 77% boost in engagement on its Facebook page compared to 2% and 59% respectively for Adidas.
The Top 3 are shown below. To see the full List Head Here |
December 4, 2012
2013 Global Advertising Spends to exceed $518 billion, grow 4%
![]() |
Global ad expenditure growth forecast to strengthen over the next three years, rising from 3.3% in 2012 to 4.1% in 2013 and 5.6% in 2015
|
According to recent research by Zenith Optimedia, Global ad expenditure will grow 4.1% in 2013, reaching US$518 billion by the end of the year.By 2015 advertising spends is foretasted to grow 5.6%
Source: ZenithOptimedia
- North America and ‘Advanced Asia’ is predicted to grow 4-5% annually
- Eurozone to shrink 4% in 2013, stabilise in 2014 and grow 2% in 2015
- Northern & Central Europe static in 2013, then to grow 2% a year in 2014 and 201
The Developing markets to contribute 61% of adspend growth between 2012 and 2015, and increase their share of global adspend from 34% to 37%
Major media (newspapers, magazines, television, radio, cinema, outdoor, internet)
October 15, 2012
Marketing to Hispanic Consumers Online : 5 Insights
IAB conducted a custom analysis of syndicated BIGinsight data to look at consumer and media behaviors of Hispanic consumers, as compared to the general US population of Adults 18 and older. The report covers Hispanic Consumers’ purchase intent, media influence, consumer confidence, language preference, top online and mobile activities.