UK banner advertising set to decline for the next two years

UK banner advertising will see a decline in the next 2 years. 2015 will see UK online banner ad revenues decline to 1112 million USD from 2014's $1118billion. Further 2016-2017 will see digital banner ad revenue fall, further, before it recovers to grow in 2018-2020 $3,649m, moving it up to 5th place

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Q1, 2014 Internet Advertising Revenue in US records highest ever growth at 19%,exceeds $11.6 billion

Internet advertising revenues in the U.S. reached $11.6 billion for the first quarter of 2014,  which was an increase of 19%  over the same period in 2013, according to the latest IAB Internet Advertising Revenue   report

These  data  comes from  the Interactive Advertising Bureau (IAB) and PwC US. This is an historic first-quarter high and a significant increase over last year’s first-quarter revenue level, which was record-setting at $9.6 billion.

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Yahoo No 2 Fired by No 1 : Marissa Mayer

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Yahoo's Marissa Mayer fires COO more than a year after she wooed him away from Google -  "Yahoo's No. 2 executive, Henrique de Castro, has been fired by his boss, Marissa Mayer, a little more than a year after she wooed him away from Google to help her turn around the struggling Internet company.

Marissa had a difficult time with both the Wall street and the Internal Employees, both falling out of options, as she continues to believe that Yahoo is a moving ahead , towards making it a lean, big  with the start up culture ( which she had learnt at Google ) by making decisions that  are hard to make, but she is determined to take everyone , at the same time,letting people go if it does not meet her expectations

Yahoo, which has lost ground in recent years to competitors like Google and Facebook, announced de Castro's departure in a terse, two-sentence document filed with the Securities and Exchange Commission after the stock market closed Wednesday.

In a memo  which was clearly" blunt  instead of the sugar coating that comes with it says 

 "I made the difficult decision that our COO, Henrique de Castro, should leave the company. I appreciate Henrique's contributions and wish him the best in his future endeavors.Overall, I'm confident that the leadership team, our direction, and these changes will enable even more successful execution,"

Mayers message was terse and blunt , indicating that she will do everything to steer the ship in the right direction. no matter how big or small they are across the corporate hierarchy

Tags:Henrique de casto, Google, technology, Yahoo, Marissa Mayer,Online, Advertising, Internet, Google, 

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Most Viral Video Ads: Top 3 Brands with Highest Reach

VOLVO TRUCKS: LIVE TEST

This  video ad was set up live  to test the dynamic stability and precision its Volvo Dynamic Steering . Its only at the end you realize the fact that this is a ad for a Volvo Truck 

  

The Volvo Truck Video was Filmed in Spain on a closed-off landing field at sunrise in one take.

Directed by Andreas Nilsson

Soundtrack by Enya: Only Time

True Reach: 25,177,787



LOUIS VUITTON :VENICE 

The full version of Louis Vuitton's L'Invitation au Voyage - Venice featuring David Bowie and Arizona Muse from director Romain Gavras. Join the ball at vuitton.lv/Venice.

Reach 10,889,556

DEGAGE MINISTRIES HOMELESS VETERAN TIMELAPSE 

Reach :6,081,558


via: adage/visiblemeasures

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Brands Spends 70% of Ad Dollars on Search and Online Display, Mobile spends increase 100%

Online Advertising Forrmats :Search, Display and Mobile  among top 3

Search Marketing remains the leading format, having strong sequential growth through this period

All formats other than Digital Video are down slightly as a percentage of total revenue due to the substantial growth of Mobile. 

Mobile revenues showed the strongest growth of any format, representing 9% of total revenues in 2012compared to 5% reported in 2011 and a negligible share as recently as 2009.

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US Internet Advertising Records 3rd Consecutive double digit growth,

IAB in its recent report on US digital Advertising Revenue spends show that Digital advertising revenues climbed to a milestone high of $36.6 billion in 2012, according to the IAB Internet Advertising Revenue Report for the full-year of 2012. That historic number marks a 15 percent rise over 2011’s full-year number, which itself had been the highest on record, at $31.7 billion.

Revenues from Internet advertising  totaled $17.0 billion for the first six months of 2012,  with Q1 2012 accounting for approximately $8.3 billion and Q2 2012 totaling approximately $8.7 billion. Revenues  for the first six months of 2012 increased 14% over the first six months of 2011. 

— Mobile advertising in the United States totaled $1.2 billion during HY 2012, up from $636 million in the comparable period 2011. 

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Lessons in Social Media Excellence : Top 10 Most Social Brands

Gautami

According to Socialbakers’ CheerMeter there were more than 16,000 tweets associating Nike with the word Olympic between 27 July and 2 August compared to 9,295 for Adidas.

Furthermore. Nike attracted 166,718 new Facebook fans during the Games versus 80,761 for Adidas.

Data from Experian Hitwise shows that Nike achieved a 6% growth in its number of Facebook fans and a 77% boost in engagement on its Facebook page compared to 2% and 59% respectively for Adidas.

The Top 3 are shown below. To see  the full  List Head Here

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2013 Global Advertising Spends to exceed $518 billion, grow 4%

Global ad expenditure growth forecast to strengthen over the next three years, rising from 3.3% in 2012 to 4.1% in 2013 and 5.6% in 2015

According to recent research by Zenith Optimedia, Global ad expenditure will grow 4.1% in 2013, reaching US$518 billion by the end of the year.By 2015 advertising  spends is foretasted to grow 5.6%

Source: ZenithOptimedia

• North America and ‘Advanced Asia’ is predicted to grow 4-5% annually
• Eurozone to shrink 4% in 2013, stabilise in 2014 and grow 2% in 2015
• Northern & Central Europe static in 2013, then to grow 2% a year in 2014 and 201

The Developing markets to contribute 61% of adspend growth between 2012 and 2015, and increase their share of global adspend from 34% to 37%

 Major media (newspapers, magazines, television, radio, cinema, outdoor, internet)

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Marketing to Hispanic Consumers Online : 5 Insights

IAB conducted a custom analysis of syndicated BIGinsight data to look at consumer and media behaviors of Hispanic consumers, as compared to the general US population of Adults 18 and older.  The report covers Hispanic Consumers’ purchase intent, media influence, consumer confidence, language preference, top online and mobile activities.

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