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Showing posts with label internet advertising. Show all posts
Showing posts with label internet advertising. Show all posts

September 20, 2012

Google Topples Facebook as the No 1 Display Advertising Revenues

Google has toppled Facebook as the top earner of revenue from online display advertising - just a year after the social media giant deprived it of pole position. Research from e eMarketer reveals that Google 15.4 per cent of the market., while Facebook is still snapping at Google's heels, with just one percentage point less of revenue than its rival.

From facebook vs google

Google’s  display revenues in 2012  is expected to grow  almost 39%, to $2.31 billion, while Facebook’s will rise 24% to $1.73 billion and Yahoo‘s revenues barely budge to hit $1.39 billion. Overall, display ad revenues will rise almost 22% this year, to about $15 billion. ( source : eMarketer)

Google's dominance, says eMarketer, shows just how strong its advertising network is, especially on its mobile and video platforms.In Feb 2012 EMarketer said it expects Google Inc. to rake in $2.31 billion of revenue from online display ads. 

 Facebook Inc. will hold 14.4 percent of the market this year with $2.16 billion in U.S. revenue.. YouTube is just beginning to reap the spoils of its online video dominance. The report goes on to predict that by 2014 the two firms will have a hefty 37 per cent of the market between them.

September 12, 2012

Display Advertising to be a $20 billion Industry

Display advertising is going through the biggest and most important revolution in its history. In fact, it's been predicted that by 2020, this could be a $200B industry. This growth is driven by an advertiser's ability to do things better in 3 key areas:

9 percent of Google top 1,000  advertisers  are running hampaigns on the Google Display Network and YouTube. And last year, they doubled their spending on display advertising. The volume of transactions on the DoubleClick Ad Exchange has increased by more than 150% year over year. On the mobile front, We recently exceeded 4B daily ad requests on the AdMob network, for the first time ever.

August 29, 2012

Display Advertising Visibility:Laptops vs Desktops vs Tablets

Publishers performed best, with only 24.9% of ads not in-view for at least half a second, followed by networks (42.4%) and platforms/exchanges (46.4%). Of the ads not in-view for at least half a second, the vast majority (~97%) were never in-view.

49.9% of directly placed ads stayed in-view for at least 1 second in H2, according to an August 2012 study from AdSafe Media. Viewability for directly placed ads was better than for networks (41.2%) and platforms/exchanges (40.3%). 

Longer engagement with viewers was much harder to come by: just 21.1% of directly placed ads remained in-view for 15 seconds, dropping to 16.4% for networks and 16.3% for exchanges. In its previous semi-annual report, AdSafe found that more than 38% of display ads were either not in-view at all to their intended user or in-view for less than half a second, the standard time accepted for an ad view. 
The UK received the largest amount of the US’ non-geo-targeted content, at 22.8% in Q4. Canada (17.2%) received the next-largest proportion of these impressions, followed by China (11.1%). Results from comScore’s study indicate that of the campaigns it tracked, an average of 4% of the ad impressions were delivered outside the desired geography, but that individual campaigns ran as high as 15%. 

Laptops and desktops accounted for 97.6% of ad traffic in Q4, while tablets accounted for 1.4% and mobile approximately 1%.

August 19, 2012

Online Advertising Spending in India to grow 54% by 2013

Indian Online Advertising Spending Led by Travel/ Insurance/ telecom and Auto Sectors

United States Online Advertising Spending

Total Digital Advertising Spending : Historical and projected data

According to the Annual Digital Advertising Report published jointly by the Internet and Mobile Association of India and IMRB, the market, currently pegged at Rs 2,851 crore, sees spends skewed towards online classifieds and search.

The above numbers  are consistent with the  India internet :"growth story"  across digital advertising. With a burgeoning online users, india is a vastly under penetrated nation  and the  digital advertising" in India is  likely to explode within the next 2-3 years

A report from the  Annual Digital Advertising. by IMAI ( internet and Mobile Assocaition pegs  the indian online marketing spends is likely to touch  Rs 4,391 crore  by March, 2013. As of March, 2012, the market is pegged at Rs 2,851 crore. It is seen reaching Rs 3,535 crore by the end of the  2013, which is a growth of more than 54%

Among the verticals that lead digital spending include Travel, banking, financial services and insurance sectors . Display ads are the most  used online advertising by these industries 
 followed by telecom and automobiles sectors. 
Education, electronic media and print media spent the least on display ads.Social media spends formed only 3 per cent of the total spends and the lowest in the pie is spent on online video (2 per cent).
By March 2013, spends on online classifieds are seen at Rs 2,686 crore (of the estimated market size of Rs 4,391 crore), search at Rs 723 crore and display ad spends at Rs 838 crore.

February 18, 2012

Procter & Gamble sees 9% sales growth from Facebook

Procter & Gamble recently cited its ability to use Facebook's branded Pages for free as one reason it may have cut its $10 billion ad budget

P&G is the world's biggest advertiser—its budget is $10 billion—and Facebook is eager to prove its ad products are effective. It gave this anecdote about a 9 percent increase in Secret deodorant sales following a P&G Facebook campaign:
Procter & Gamble chose to advertise on Facebook to generate awareness for Secret deodorant’s “Mean Stinks” program and selected a female audience likely to be receptive to the campaign. The ad featured a confessional-style video of a girl admitting that she had bullied others, realizing the damage she had caused, and apologizing. In the 26 weeks after the Mean Stinks campaign launched, Secret experienced a 9% increase in U.S. sales and an increase in engagement with its Facebook Page
Consumer products manufacturer Procter & Gamble Co. is said to be ending its 77-year run as a prominent sponsor and producer of soap operas — a genre the company helped create — in favor of producing more campaigns using social media.
The switch from soap operas to social media is one motivated by its success with previous social media campaigns — such as its Old Spice Guy YouTube promotion — and a desire to capitalize on the more readily available opportunities of reaching women through digital media.
Digital media has “become very integrated with how we operate, it’s become part of the way we do marketing,” marketing chief Marc Pritchard told the Associated Press. “It’s kind of the oldest form of marketing — word of mouth — with the newest form of technology.”
The company is an important advertiser that spends nearly $9 billion per year to advertise its products. The company is finding social media sites such as Twitter, Facebook and YouTube to be more effective channels for reaching women and has spent much of 2011 experimenting with campaigns in these arenas.