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Showing posts with label local. Show all posts
Showing posts with label local. Show all posts

January 24, 2016

local advertising this year to be led by 30% digital media spends

The above chart  displays  the percentage break of of 2016 local ad spend across entire media spectrum 

BIA/Kelsey’s U.S. Local Advertising Forecast 2016 reveals  a big shift to mobile, social and video thereby powering online/digital to a 29.1% share of total local ad revenues by 2016(data)

 Digital advertising revenues   will grow to $42.6 billion in 2016,as compared to  $38 billion in 2015

Across  industry   BIA/Kelsey projects total  total local advertising revenues in the U.S. to reach $146.6 billion in 2016, up from $141.3 billion this year, representing a growth rate of 3.75 percent.

May 16, 2015

January 12, 2015

SMB's to spent $37billion on Traditional Marketing,$12 billion on Digital

digital media to form 30% of total marketing spends

SMB Spending on Local Media to Exceed $50 Billion in 2015

 Local advertising media spending by (SMBs) will reach $50.4 billion in 2015, representing 35.8% on total local media spending according to Research firm BIA/Kelsey  

.SMBs will allocate $37.7 billion of their local media spend to traditional media and $12.4 billion to digital.The Reason for the shift  in digital which now makes 30% of the media spends  indicates that " local marketing is increasingly powered by local searches and local ad spends .. while national spends involve more media allocation  to traditional media like TV, Magazines and Newspapers 

May 29, 2012

Mobile vs Social Media: Making of Revolution in the Restaurant Industry

How Social Media is Revolutionsing the Restaurant Industry | Business 2 Community:While serving quality food has always been critical to a restaurant’s success, that effect is much more pronounced with the proliferation of socialmedia.

A bad experience can be shared through social media much quicker than it can circulate through a community by word of mouth.that most people in a restaurant will now have a high powered camera on their phone and people are getting snap happy every time they go out. Log on to the likes of Instagram and you will instantly see a huge range of food dishes from all the people you follow. 


On the positive side, that also means a restaurant can build a positive reputation at a much faster pace. So what are the social tools available today which a restaurants can use

1) Facebook Brand Page
2) Booking a table via Twitter
3) Checking in via Foursquare/ Nearme/Gowala/ Facebook Places.
4) Mobile Apps for  appointment setting/ menu deciding, rating and sharing
5)Mobile Payments ( via Google Wallet,  by NFC phones
6) Post Feedback review   page on Twitter/Facebook
7) Incentivize   users coming via  social/ Mobile  " channels"  by  a discounted coupon, arranging meet ups " for specific locations .. with a buffer and free drinks thrown in . or having a "  three month" food coupons"which users can redeem, only via the social web

 Mobile Apps too have become very important for" the restuarant industy, as many mobile apps enable users to rate, share and upload pictures via " Foursquare, Facebook Places or Twitter, and relay their location   which goes viral quickly in  real time , and  this might also lead to a new customer acquisition,  assuming sme of their friend lists.. wishes to  check in at the same place. One of the Apps which specifically does this is  Foodspotting
 ( I do not work in any Restaurant  and niether a spokesperson for any brand .. the views and the brands which are mentioned are for reference only. In case you wish to  share how brands and marketers are using social media , Pls tweet me @ aerosmith071/ or you can add me at Facebook at  or mail me at

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