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Showing posts with label local search. Show all posts
Showing posts with label local search. Show all posts

January 3, 2018

google local now showing third party listings

"google  local integrates third party listings"
Google local integrating third party listings 

According to searchenginewatch Google has been spotted integrating reviews from third party sources in the Knowledge Graph cards for Google My Business listings. Third party reviews from sites like TripAdvisor have been showing up in Knowledge Graph cards for hotels and resorts. These are included along with reviews left directly on Google.

However this update is different from the other update this year which saw Google aggregating reviews from third party sites within the “Reviews” tab. Third party reviews are now appearing after clicking on “View all reviews,” which is somewhere they weren’t appearing previously.The third party reviews include full text as well as the source where they were originally published.However if the full text of a third party review doesn’t match, then there will be a link to read in full at the original source. In addition, reviews can also be filtered by source by clicking on the “All reviews” drop down menu. Choices include Google, Expedia, Booking.com, Agoda, and Hotels.com.

Google has also made a number of notable updates to its Schema guidelines with respect to how local businesses can markup the reviews they receive. Google has also disallowed a few practices that were once considered normal for local searches.

 For example, businesses used to be able to add markup to reviews received from third-party sites, but that is now no longer the case. According to latest schema update , it’s OK to include third-party reviews on your website, as long as they are not marked up with Schema. From now on, Google wants to see Schema markup only on reviews “that have been directly produced by your site.” If the exact same review has been syndicated elsewhere, marking it up with Schema will now be a violation of Google’s guidelines.Among some of the things you need to keep in mind when you are optimising local searches are 

1)Aggregators or content providers must have no commercial agreements paid or otherwise with businesses to provide reviews. 
2)Snippets must not be written or provided by the business or content provider unless they are genuine, independent, and unpaid editorial reviews.
3)Do not include reviews that are duplicate or similar reviews across many businesses or from different sources. Only include reviews that have been directly produced by your site, not reviews from third- party sites or syndicated reviews.




December 1, 2016

how to create local landing pages: top 3 tips for ranking well on search engines

"how to create local landing pages: top 3 tips for ranking well on search engines"

3 tips for creating local landing pages which are  optimized for search engines: Local search is big business.In the US alone there are 3.2 million print yellow pages “advertisers” in the U.S. today generating just under $15 billion in annual revenues.According to a recent search estimates 1 in 3 searches are about a place.BIA/Kelsey forecasts overall U.S. local advertising revenues to reach $148.8B in 2017.There are right ways and wrong ways to create local landing pages to rank well in search engines. However not all of them are " technically the right way to rank on Google

One wrong method is to create content by a bunch of city names with a zip code in a text block and hoping to rank for those terms. The second wrong method is to generate a hundred of copies of web page and then use a find and replace method to substitute a different city name on each landing page. That approach will create thin,mostly duplicated content that is less likely to bring serious and targeted traffic and finally lack of content might attract a penalty from google's panda algorithm and damage your site's ranking to a large extent.

These type of find and replace method does not convince search engines that " You are trying to rank seriously for these given keywords so what is the right method for creating local landing pages that will bring you quality traffic.Here are some best practices for creating landing pages for ranking well in location search

In your title of the landing page including body and text and keywords ensure that you mention the locality of the region which you are planning to target.Make sure each page has the name of the city and your service which you are offering to consumers. Also use H1 and H2 tags in the body text.


Include conversational modifiers:This means when users search for location they mostly use words like "Nearby /Proximity/in between and Neighborhood".These words signal interest in the location specific search queries results which are, now becoming more routine thanks to voice enabled search across smartphones.Sprinkling in conversational modifiers near your keywords might make sense.For example users may search " car repair centers between Paulo Alto and Sacramento. In your landing page talk about things related to the neighborhood. Instead of using merely the name of the location use the names of famous landmarks near the place ,a well known coffee shop or nearby Starbucks cafe, or a local KFC restaurant, so that users might be able to locate the place easily in case they dont know the exact address.Also if your establishing a business in Los Angeles on a given page, you can add Hollywood or southern California in the text making it unique

Think creatively about creating content which are different from other local landing pages. For example, you can create local customer testimonials, with videos or text images of what local customers have to say about your services Talk about local events which your business have tied up with, co produced, co branded or any local events which you have sponsored, or images of past events where you had participated in. Publish one page of City Guides which gives a snapshot of the place ,its history, climate, key landmarks,events, culture,local guides and other places of interest users might like to visit.




January 29, 2016

January 24, 2016

with over 30% growth, social and mobile to drive local ad spends in 2016,

local media spends since 2010 to 2016

The  chart shows mobile  ad spends by format

LOCAL ADVERTISING SPENDS





 Local  US advertising media spends in 2016,will see a big rise chiefly powered by the digital media. Here are the  4 biggest marketing channels that will create the biggest impact in terms of revenues


Location-targeted mobile ad spending will grow from $8.4 billion in 2015 to $11.3 billion in 2016

Mobile video revenues will grow from $0.4 billion in 2015 to $0.7 billion in 2016

Social local media revenues will grow from $2.4 billion in 2015 to $3.3 billion in 2016

Local search revenues will grow from $7.8 billion in 2015 to $8.2 billion in 2016

Total local display revenues will grow from $4.4 billion in 2015 to $4.6 billion in 2016



US Local spending my medium.


"local ad spending set to witness dramatic rise.."

Break of of Local ad revenues by media format


April 29, 2014

Local Media Ad revenues to touch$158.6 billion in 2018, Digital to rise 33%


In its newly released U.S. Local Media Forecast (2013-2018), BIA/Kelsey forecasts local media advertising revenues to climb from $133.2 billion in 2013 to $158.6 billion in 2018, representing a compound annual growth rate (CAGR) of 3.6 percent. 

Digital ad  revenues from local advertising


Digital media continues to increase its share of total local media revenues, growing from $31.7 billion (23 percent) in 2014 to $52.7 billion (33.2 percent) in 2018. The forecast reports that revenue from traditional media, in aggregate, to slightly increase from $105.3 billion in 2013 to $105.9 billion in 2018 (CAGR: 0.1 percent). .

September 14, 2012

US Paid Search Grow 19%,in 2012, Mobile Search to see huge traction


The (SEM) industry  in  North American  is expected to  reach $23B by the end of 2012, which is an 19% increase from  $19.3B in 2011, 
according to Econsultancy Report released in September 2012 This valuation includes spending on paid search marketing and search engine optimization (natural search), and on search engine marketing technology. It excludes social media marketing spending (but does include pay-per-click or PPC ads on social networks).







Nearly 900 search marketers responded to this year’s survey, which was conducted online between March 12 and May 15, 2012. Survey takers represent 36 countries, with about 64 percent being in the US.
Among the key drivers changing the SEM industry includes


1)Changes to the Google algorithm  was  the single most cited  reason  why SEO and Brands were concerned   87% call the updates of the last 12-18 months “significant or highly significant.”This refers to Google’s Panda and Penguin algorithm update in  February 2011 and has undergone numerous updates since, as well as to the Penguin update that happened in late April. It hasn’t had nearly as many updates as Panda, but Google has warned about “jolts” still to come.)


2)The  mobile internet is being touted as the next big thing and Mobile Search is expected to gain huge traction  still keeping search marketers up at night, with 88% describing it as “significant or highly significant” up from 79% in 2011.

3)Integration and attribution :While  paid search was among the  the largest part of many digital budgets, marketers wanted to understand how this affects users and its overall impact, its interactions with other marketing channels and its effect on the whole customer journey.
 
4)Google's Adwords advertising still rules advertisings share of mind as  Facebook PPC shows signs of stagnating  in 2010/2011 seem to be reevaluating. The 2012 survey shows a drop in those reporting they regularly mount PPC campaigns on the social giant, down from 74% to 56%.


5)A whopping 86% of respondents predict 
digital budget growth, up from 77% in 2011, with 37% calling that growth “significant.

July 30, 2012

Local Search : The Next Big Distruption in Making




According to getFound.com 
 73% of all online activity is related to local content (Google)
  82% of local searchers follow up with a phone call or show up on your doorstep (TMP/Comscore)
  66% of Americans use local search to find local businesses (Comscore)
54% of Americans have replaced phone books (Yellow Pages & Business Directory) with internet and local search (Comscore)
43% of search engine users are seeking a local merchant with the intent of buying offline
 41% of consumers say they use a location in their search – “Dentist in Chicago