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Showing posts with label location services. Show all posts
Showing posts with label location services. Show all posts

May 9, 2012

How Retail Brands are marketing the SOMOLO Shoppers


The SOLOMO shoppers are  those users  who " social networked via Mobile and used Location devices to research and  shop. The above infographic shows how " SOLOMO shoppers play a huge role as technology  adapters and play a huge role in influencing their social circle.




May 14, 2011

7% Mobile Users used Location Services in US

Nearly 1 in 5 Smartphone Owners Access Check-In Services Via their Mobile Device according to comScore  Research Study.

comScore reported that 12.6 million users in the U.S. used a check-in service during the 3 months ending March 2011. This is, they say, 7.1% of the U.S. mobile phone population. This is in line with the Pew Internet study published last November that reported 7% of adults who go online with their mobile phone use a location-based service.

The study found that 16.7 million U.S. mobile subscribers used location-based “check-in” services on their phones in March 2011, representing 7.1 percent of the entire mobile population. 12.7 million check-in users did so on a smartphone, representing 17.6 percent of the smartphone population. The study also found that check-in service users showed a high propensity for mobile media usage, including accessing retail sites and shopping guides, and displayed other characteristics of early adopters, including a stronger likelihood of owning a tablet device and accessing tech news, when compared to the average smartphone user. 
 

 

 


Who are the Users:The study finds that check-in users tend to be young with 18 to 24 year olds (26%) and 25 to 34 year olds (32.5%) making up more than half of all users. They tend to be students (23.3%) and have full-time jobs (46.4%).

OS Platform Used For Checking In :Android users account for the largest share of check-in users with 36.6% versus iPhone users at 33.7%. BlackBerry came in third at 22% with Palm, Sybmian and Windows all account for less than 5% (see chart). Of total mobile users who check-in (16.7 million), about three out of four do so with a smartphone.

The group shows the classic early adopter warning signs. They access tech news via mobile device (40.3%) and 28.2% own a media tablet, both significantly higher than the average mobile user. 

According to Mark Donovan, comScore senior vice president of mobile. “The ability to interact with consumers on this micro-local level through special offers, deals and other incentives provides brands with the real-time opportunity to engage consumers through their mobile device.”

According to  ComScore 12.6 million smartphone owners used check-in services like Foursquare, Gowalla or Facebook Places. ComScore says that the check-in fervor is driven primarily by open by early adopters, who have "a high propensity for mobile media usage, including accessing retail sites and shopping guides, and displayed other characteristics of early adopters, including a stronger likelihood of owning a tablet device and accessing tech news, when compared to the average smartphone user."

April 24, 2011

eBay buys mobile location Company "Where"

Online auction house eBay has agreed to acquire m-commerce and mobile advertising firm Where for an undisclosed sum. Based in Boston, US, Where runs a location-based mobile ad network, which should give eBay greater presence on a local level.

Where is an important player  in the mobile location services space, delivering local-area advertising to mobile customers. Where combines its local mobile discovery application with Where Ads to provide “personalised, hyper-local advertising, offers, and deals to millions of mobile consumers

eBay’s acquisition is in line with its push to abandon its shrinking auction user base and align itself with the retailers whose prices it had formerly undermined.The acquisition gives eBay a user base of 120,000 Where business customers, the company said. On its site, Where claims a user base of four million, and says its advertisements reach 50 million viewers.

An integration of eBay-owned PayPal with the Where mobile application is on the cards, allowing consumers to find, shop and pay for great local deals anytime, anywhere and help retailers reach local buyers in real-time.

April 23, 2011

Android Phones Also Tracks Your Location

Its not only the iphone but Smartphones running Google's Android software  also collect data about the user's movements in almost exactly the same way as the iPhone, according to an examination of files they contain. 

The discovery, made by a Swedish researcher and published in   Guardian comes as the Democratic senator Al Franken has written to Apple's chief executive Steve Jobs demanding to know why iPhones keep a secret file recording the location of their users as they move around, as the Guardian revealed this week. No wonder  "Location Services " has become the number priority among the  top US tech  Giants. Companies like Google, Groupon,Apple including Facebook have realized that   location  services based on "local  data mining" will be a multi billion dollar business in the times 

Magnus Eriksson, a Swedish programmer, has shown that Android phones do the same, though for a shorter period. Android devices keep a record of the locations and unique IDs of the last 50 mobile masts that it has communicated with, and the last 200 Wi-Fi networks that it has "seen". These are overwritten, oldest first, when the relevant list is full. It is not yet known whether the lists are sent to Google. That differs from Apple, where the data is stored for up to a year.

April 22, 2011

US Mobile Spends to Grow 500%, to reach $5 Billion in 2015






U.S. marketers are expected to buy more than $1 billion in mobile advertising next year, with strong growth continuing through at least 2014. Figures include many different types of ads, including banners, video, rich media, search, and message-based advertising. (Chart in millions of dollars and annual percent change) Data: eMarketer (Credit: Mark McKie )

 US mobile ad spend will surpass $6.5 billion in 2012, according to a new eMarketer report, "Mobile Advertising: After the Growing Pains,"

In similar forecasts report released by Forrester Research predicts that marketers will finally allocate sufficient funds into mobile, with an estimated $1 billion in spend for mobile display and search advertising by 2011 year-end. This surge in Mobile advertising will be mostly powered by increased  Smartphone adoption 

Google's bet on mobile display through AdMob and its growing suite of rich-media units, will soon unseat text messaging as the primary mobile-ad medium. Mobile search and display ads are expected to pass messaging in 2012. Upticks in mobile search and display also coincides with growing smartphone penetration; Nielsen says there will be more internet-enabled phones than basic-feature phones in the U.S. at some point next year. Search and display also rely on faster and more pervasive mobile-internet connectivity. 
Within mobile spending, video is the fastest growing ad medium, albeit from a tiny base, and will continue to be through 2014. The definition of mobile began to change in 2010 with the proliferation of tablet devices such Apple’s iPad, Samsung’s Galaxy Tab and BlackBerry’s PlayBook. 

Forrester Mobile Trends 2011,” also predicts mobile will combine with social and local services through programs like Facebook Places to gain significant traction over standalone location-based services. However, it says that ad revenue from such services will be cut short because of privacy concerns.

The report, written by Forrester analysts Thomas Husson and Julie Ask, also predicts companies planning to reach large audiences via mobile apps will continue to face a fragmented market with a wide variety of mobile devices, operating systems and screen sizes.
  • NFC, augmented reality and Quick Response, or QR, two-dimensional bar codes will finally reach their tipping points
  • 2011 will be the year of “the dumb smartphone user.” Because of deep discounts, smartphones will be available to the masses.
  • Apps versus WebThe never-ending debate on whether applications are better than the mobile Web will continue in 2011.