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Showing posts with label mapping. Show all posts
Showing posts with label mapping. Show all posts

June 10, 2014

Why Content Consumption across desktop and mobile are Inversely proportional

Content Adoption rates by devices
Data from the Millennial Media platforms " Mobile Mix " insights reveals something very interesting.. insights.
Apparently .. marketers have figured out why " Mobile Medium " is going to last a long long time
Consider this .. did you know  that the most watched  content category across  mobile is  the least watched in desktops ?The data in the above chart ..( see the bottom 3 and the top 3 categories ) and the time a desktop user spends on each as compared with the mobile use

While Photos,maps and gaming  stands lowest  in terms  of " engagement time" across desktop, the same 3 categories tops  across " mobile devices, so as  92% Mobile users spent highest time browsing photos, desktop users  spends a   mere 8% of their time on the same activity

Mapping and Gaming category" interaction time among desktop users are  14 and 22% respectively, while mobile users  spent a whopping  86 and 78% on the same activity
Health and News consumption was highest in Desktop, which explains that "Mobile are devices used for casual purposes, and most often than not "a non serious activity", considering its ubiquitous  nature, which is  used on the go.. (where  users can multi task ).

January 10, 2012

Mapping The Social Media Global Clusters:

 Social Media cartographer Eric Fischer has created this map illustrating physical movement and the movement of tweets: green denotes physical movement; purple is @replies from someone in one location to someone in another; white is a combination of the two.
 According to a 2010 study, about 21% of Indonesians are on Twitter, making them the most Twitter-addicted nation. Possible reasons for this might include their large population (nearly 240 million), cheap access to mobile devices and English as a commonly spoken language.

This  is a map of Europe which is shown by  clusters of users using  Flickr  and users  that are tweeting

This  is a map of North America  and the clusters shows  Flickr  users density vs  and Tweeters

Eric Fischer
 has created these great comparisons of geotagged content from Flickr and Twitter. The red dots are locations of Flickr photographs, the blue dots are locations of tweets and the white dots are locations that have been posted to both. From these maps, you can see the different areas where these two networks have been used, giving an idea of how they’ve spread across the world. 

via PSFK