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Showing posts with label marketing charts. Show all posts
Showing posts with label marketing charts. Show all posts

July 9, 2015

50% growth expected across US SOLOMO ( social local and mobile ) markets

"US growth across social local and mobile markets"
As more consumers run local searches on mobile, advertisers are increasing spending on local mobile ad campaigns. In April 2015, BIA/Kelsey estimated that US mobile ad spending on local, or location-targeted, placements would rise 56% this year to $6.7 billion, or 37% of all mobile ad dollars. 

In 2015 Marketers are expected to spend 540 billion dollars globally on advertising this year and the stress is on digital marketing . This year has seen 28% of marketers have reduced their advertising budget to fund more digital marketing. 

According to B2B marketers, 14% of their marketing budgets will be devoted to in-person trade shows, conferences and events in 2015. 10% will be dedicated to digital advertising.Mobile search ads will be $12.85 billion in 2015, over 50% of the search market

June 2, 2011

What is Driving QR Code adoption : Top 5 Trends

QR Codes are  today increasingly becoming Mainstream. Among  the factors driving this growth is the  rise of smartphones, which  has given marketers more options to create niche channels – QR codesfor reaching the " Technically Savvy" customers . Simply put, they’re a way to bring people in the physical world (as opposed to people sitting in front of their computers) to your digital content without them even having to go type your URL, find you on Twitter/Facebook, or search for your offerings.

Essentially, QR codes extend the hyperlink beyond the web, and into print, whether that be newspapers, magazines, business cards, clothing, signage, or other creative uses.

A recent study by Nielsen predicted that that 50 per cent of mobile subscribers will be smartphone users by 2011 - that means that there will be around 142.8 million total users by the end of the year.Marketers can add these QR codes to a variety of different media, including in magazine ads, on clothing, at point of sale, on business cards, or any printed literature.

"The benefit is that customers can quickly opt-in to your list without having to remember your website or landing page address - which is why the technology is popular as a URL shortener."
Google's also been encouraging the use of QR codes. Their "Favorite Places" campaign puts QR codes in the windows of local businesses that point to their online listing page. Google's mobile operating system Android has also helped along QR code adoption. Since the Android Market is available only on the small screen, it's common for users to find an app by scanning its code from a Web page or another phone's screen. This t-shirt, which features a QR code promoting an Android-focused Web site, was a SXSW giveaway.




Increasing Smartphone Penetration


  Europe and US : Key  Country Drivers

Mobile Users Vs Barcode adoption


QR code scanning grew significantly in North America in 4Q2010, largely attributable to holiday shopping based on according to Mobio Identity Systems, Inc.’s data accumulated from consumer QR code scans in North America.

The Industry Verticals Driving QR Usage. Roughly 62% of respondents had scanned a QR code two or more times based on Mobio Identity Systems, Inc.’s data.


Measuring Success: 5 Metrics you need to Monitor QR codes 

 Heidi Cohen Blog shares some interesting metrics to monitor how QR Codes   are impacting your marketing goals

  1. Impressions. This is the number of times the QR code is viewed in its original context or surface. This is usually the same as the number of impressions the ad, in which the QR code appears, gets.
  2. Snaps. This is the number of people who snap a shot of the QR code and are linked to the landing page or other content. Make sure the landing page is mobile friendly because users capture this information on a smartphone.
  3.  Snap-through rate. Calculate the percentage of people who take this next action by dividing the number of snaps by the number of impressions.
  4. Actions. This is the number of people who ultimately buy or take the next step. This should be in line with marketing goals.
  5. Conversion rate. Calculate the percentage of people who convert from those who snap-through on your QR code or actions divided by snaps.

Top 10 countries for mobile barcode usage (excluding Japan) Q4/2010

According to 3GVision, these reports are based on the total number of QRcode, Datamatrix and UPC/EAN scans as recorded by the i-nigma system during the period. Due to i-nigma’s worldwide prominence, these results are considered to be an indicator of global mobile barcode activity. Japanese mobile barcode activity, known to be ahead in popularity and usage, was excluded.

  1. United States
  2. Italy
  3. Germany
  4. Hong Kong
  5. France
  6. Canada
  7. United Kingdom
  8. Netherlands
  9. Thailand
  10. South Korea
Source : Heidicohen/Emarketer