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Showing posts with label marketing spends. Show all posts
Showing posts with label marketing spends. Show all posts

October 2, 2013

UK FMCG Brands change their Digital Advertising ROI Metrics

A  recent study from Google shows that 64% of U.K. shoppers spent significant time engaged in this behavior before making major purchases (vs. 50% in 2008).  So how are the FMCG brands changing their ROI metric.. Impressions and Clicks no doubt gives a general idea about the engagement .

However it does not tell us anything on " the  internal analysis We think a major reason for this is that it's a convenient way for users to shop around for the best deal possible

September 25, 2012

14% marketing spends for Consumer Packaged Goods(FMCG) now spent online

More that a third of purchases in some FMCG categories are influenced by mobile or online content with baby and child care products topping the list.

That strongly suggests that all those mummy bloggers and Mumnsnet mothers play close attention to digital chatter and have real digital power for brands looking to influence the right people.

According to brandrepublic More than a third again also access grocery shops’ social media sites and almost 80% expect FMCG and consumer package goods brands to have an active Twitter feed.And when it comes to Facebook, Sunday is apparently the best day for digital engagement.

February 5, 2012

North American Advertising Spends by Industry: Top 5 Trends

According to Nielsen Global Advertising Spends, in North America Television, spends  received 6.1 percent more ad spend in the third quarter than Q3 2010, but Press—which felt a contraction in spending both in Newspapers (-9.4% vs Q3 2010) and Magazines (-5.3%).

Though the decline in Newspapers’ ad spend continued a trend that has been happening for the past quartersMagazines’ ad spend decline reversed the period of\ growth this media type experienced last quarter. 8 of 11 macro sectors posted increases in ad spend during the third quarter, though FMCG, one of the sectors commanding a large share of spend at 14.9 percent, posted a decline of -2.8 percent.