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Showing posts with label maruti. Show all posts
Showing posts with label maruti. Show all posts

January 22, 2013

Maruti Suzuki ranked no 1 as India's Most Savvy Social Media Brand




Nielsen | Maruti Suzuki Tops NM Incite India’s Social Media Brand Equity Ranking Q2 2012: Maruti Suzuki ranks number one in NM Incite India’s Q2 2012 Social Media Brand Equity Ranking (SMBER) list of brands that have been most successful in creating social media brand equity in India. NM Incite India produces the SMBER index brands based on the volume of associated buzz on social media sites and public sentiment surrounding the brand in the online world of India


NM Incite, a Nielsen/McKinsey company, launched the Social Media Brand Equity Ranking (SMBER) Index earlier this year. The index uses a model of analysis to measure and rank brands based on the volume of associated buzz on social media sites and public sentiment surrounding the brand in the social space. It identifies broad patterns of volume, sentiment, frequency and content themes from publicly available social media sources that can include blogs, blog comments, boards, forums, groups, FacebookTwitter and other online services.




The latest Social Media Brand Equity Ranking analyzed a total of 462 brands across 32 categories in India.
Maruti Suzuki has taken the lead owing to its strong performance across social media channels and networks, pushing Samsung Mobile to second place. The brand enjoys strong sentiment and high volumes of conversation on auto forums that include blogs, boards, forums, and social media sites Facebook, Twitter and YouTube.