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Showing posts with label media mix. Show all posts
Showing posts with label media mix. Show all posts

March 13, 2015

Neilsen Estimates Americans spent 11 man hours of electronic media per day

Nielsen report on electronic media and US
According to Nielsen's Total Audience Report, Americans aged 18 and older spend more than 11 hours a day watching TV, listening to the radio or using smartphones and other electronic devices.

Most charts on media  usage or media consumption  provides a data that easy to interpret.. but the problem in such kind of data  in today's age of cross platform content broadcasting is that the data overlap can be substantial as  globally we move towards a  fragmented media 

 So while I  am listening to my iPod,  I can catch up on the live  cricket action via  ESPN mobile app . I can catch up on  the movies i missed at HBO last week, on TV  on my smartphone using using Dish TV Mobile App. 

June 10, 2014

Video gaming in UK to overtake desktop and and mobile gaming

For brands who are yet to get their digital strategy in place... you may loose out on the digital revolution that is in the making unless you reinvent, redraw and redefine the digital marketing mix  .
Media and Entertainment industry in UK
 PwC   latest  research paper  "Global Entertainment and Media (E&M) Outlook survey predicted the UK video games sector alone would be worth £4.1 billion by 2018, and the entire E&M market — including film, music and publishing — would grow to in excess of £64bn from its current level of £58.6bn.   is of the view that  implementing  the same digital strategy may not cut it as the digital revolution continues to gather pace.

PwC expects digital console games to overtake the online  gaming market this year and eclipse mobile gaming uptake by 2017.