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Showing posts with label media planning. Show all posts
Showing posts with label media planning. Show all posts

March 13, 2015

Breakup of Italy's Advertising Spending by Media in 2015

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TV, Internet and Newspapers among top 3 media advertisers

The bulk of media advertising spends in Italy continues to be the TV, Internet and Newspapers  with TV topping the list . TV advertising in Italy makes the largest pie of media ad spends with $3.4 billion being spent on the medium in 2015.

However the last few years has seen TV ad spends in Italy  decline  by  an average of 12%, except 2014 when it declined by 3%.

Next comes internet and newspapers where  media ad spends are projected to reach $1.2 billion and 698 million this year in Italy

However the last 4 years has seen significant cuts in media spends across both television  and print ,while TV spends declined every year since 2011.( In 212 and 2013 it has seen the biggest declines of 15% and 13% respectively) 

In 2015 media advertising spends on Newspapers in Italy is set to reach $698 million 

Meanwhile Italy's ad spends across the internet has been showing brisk growth (which after growing by 122% in 2011 recorded 5% growth since the last few years) 
In 2015 Italy is likely to see 6.8% growth in media spends across the digital channel , as it set to surpass $1.2 billion.

February 20, 2014

Linkedin Registers its Highest Jump in Traffic from Netherlands , with 16% growth in January 2014



 The Dutch users  mainly access the world wide web via  PC and Mobile web

In January 2014, there were 13.3 million desktop and laptop internet users, and 11.2 million unique online video viewers in the Netherlands. 

 Linkedin registered the fastest growth on unique visitors of the Top 20 ranking, with a 16 percent increase since December 2013.

April 17, 2011

Mobile Ad Spending Vs Other Media Forecast

At the moment, most mobile advertising takes the form of text messages. But telecoms firms are
also beginning to deliver ads to handsets alongside video clips, web pages, and music and game
downloads, through mobiles that are nifty enough to permit such things. Informal forecasts that
annual expenditure will reach $11.4 billion by 2011. According to Cellstart, analysts predict the market will be as big as $20 billion by then.