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Showing posts with label media trends. Show all posts
Showing posts with label media trends. Show all posts

February 23, 2014

August 9, 2012

Global Tablet Ownership Now stands at 12%,



Most US tablet owners have already paid for downloaded music (62%) and books (58%) to use on their device. Approximately half have paid for movies (51%).

Among European countries, Italians are the most willing to pay for media content for their tablet. News is the top content category among the European tablet owners surveyed: 44 per cent of tablet owners in Italy, 19 per cent of tablet owners in the UK, and 15 per cent of tablet owners in Germany say they have paid for tablet news content.

The rapid of adoption of tablets in the US and Europe portends well for other parts of the world. Globally, tablet ownership stands at just 12 per cent, suggesting tremendous growth opportunities for the devices in the years ahead

source : Nielsen Report 

June 16, 2012

Top 10 Brand Spends on Mobile zooms 287%

Millennial Media published its newestS.M.A.R.T. report – a monthly digital publication that delivers insights on key trends in mobile advertising based on the company’s own expansive campaign and platform data. According to the new report, five distinct spending verticals (sports, news, travel, CPG/FMCG, and health) grew by more than 100% year-over-year.


“In Q1 2012,” the company announced, “five verticals experienced triple digit growth. ‘Sports’ has not been on the Top 10 Global Brand Advertising Vertical ranking to date, yet experienced growth of 287% year-over-year.”








Finance was the leading global brand advertising vertical on the Millennial Media platform in 2011, and overall spend in the sector grew 300 percent year-over-year. The report breaks down spending in the Finance industry into sub-categories, and found that Insurance advertisers led the vertical in 2011, with over 40 percent of the total spend.Leading sub- According to the new report, five distinct spending verticals (sports, news, travel, CPG/FMCG, and health) grew by more than 100% year-over-year.

'via Blog this'

March 18, 2012

January 21, 2012

November 26, 2011

July 19, 2011

April 26, 2011

Top 10 Countries for LinkedIn.com and Twitter

 
Hyves Leads Facebook in Dutch Social Networking Market, Facebook is ranked second

One of the countries that has been showing exceptional growth in Social Networking is  the Netherlands, This category continues to advance, growing 18 percent to 11.5 million visitors in March 2011 (representing 96 percent of the online population). 

However its Not Facebook that is number one in Netherlands but a local social networking site called  Hyves.com , which  continues to hold the top position among social networking sites in the market with more than 7.6 million visitors in March, Followed by  Facebook which grew by  76 percent in the past year to nearly 6.6 million visitors.

Twitter.com and LinkedIn.com rank third and fourth, respectively, with more than 3 million visitors and each growing approximately 70 percent in the past year.












 
Netherlands Traffic Data For LinkedIn
 Netherlands Ranks #1 in Linkedin and Twitter Penetration
 
The Netherlands also has an exceptionally high representation among social networking sites Twitter.com and Linkedin.com, ranking #1 among all countries in Internet penetration for these sites Twitter and Linkedin has a 26% penetration in Netherlands which is the highest among all countries.  For  Linkedin  Ireland and US   are the second  and third biggest countries in terms of  penetration.


    

In each case, more than one in four Dutch Internet users visits these sites during the course of the month. While the top ten countries in Linkedin penetration are either English-speaking or in Western Europe, the top countries for Twitter touch virtually every corner of the globe.

October 11, 2009

Now Tweet in French, Italian, German, and Spanish.


For all of those who were not able to let the world know about their thoughts in 14o characters.. Its time to do some rejoicing. twitter will now be available in French, Italian, German, and Spanish.

Accordint o the Twitter Blog "These languages are commonly referred to using the acronym FIGS and are often the starting point for services like Twitter when its time for more language support. Later, we hope to offer Twitter in several other languages. No matter how sophisticated technology gets, we're reminded daily that it's about people and that's something we've taken to heart regarding translating Twitter.T


Biz Stone twitter founder writes in his blog that he is looking out for some volunteers to make this a reality. The translations to Twitter platform developers will be easy to offer multiple language support .

This comes at a time when Twitter is increasingly looking out ways how it can monetize its business model. Whether twitting in multiple languages is a way for for trying to work out some business model is early to comment.However some industry analysts were skeptical of twitter trying to take up this cause a bit prematurely .. Andy Beal of marketing Pilgrim is not quite taken up by twitter translation cause.

I can see this type of request if this was a shoestring operation that was working on cash flow to make this kind of service a reality but Twitter is neither anymore. It’s hard to feel sorry for the poor Twitter employees who are painted as understaffed but dedicated to making the world a better place through translating Twitter “as soon as we can”. Honestly, the rest of the world is running low on ‘twatience’ with the ‘little company that could 140 characters at a time” shtick.

Biz, with a billion dollar valuation and a bank account that is somewhere in the neighborhood of $100 million richer, the rest of the world is not going to buy the poor little Twitter story any more. If this is really going to happen you need to hire the team to get it done and then roll it out to the waiting world. Part of the price of becoming as big and well funded as Twitter is that the slack offered is considerably less. In fact, it has likely moved from being a very generous amount to now being just enough rope to hang yourself.

September 7, 2009

Is Blogging For Cash the same as Bidding for Keywords

forrester

Increasingly brands are beginning to realise that it pays to offer Bloggers cash incentives for blogging positive word of mouth across the web. Of late there has been a lot of instances where bing brands have found to have offered incentives to promote their brand on the web and had lot of egg on their faces when this was found out

This debate between ethical and unethical blogging existed for quite some time now and those few who knew paid blogging choose to look on the way way since there was no evidence against big brands, but this spiralled into a major debate when during the Holiday season in 2008, News broke that Kmart had paid some prominent bloggers including Chris Brogan to post about their stores in the run-up to the holidays.Kmart sponsored well known US blogger Chris Brogan, to spend a $500 (£340) gift card it donated in a bid to figure out 'what was cool to buy at Kmart' ..

The retailer subsequently threw open the offer to readers, who were asked to post comments on blogs with their Kmart 'holiday wish list' as well as a pre-composed Kmart tweet to all their respective followers It wasn't just them; Panasonic also paid some bloggers to make videos at the January consumer electronics show.

However after this Pay Off was discovered there were barrage of criticisms accusing Kmart and Chris Brogan by using their influence by unfair means to change perception about the company.

Chris Bogan however justified this by saying that as a publisher he had the right to post anything since in the digital space the line between the "Editorial and Sponsored were clearly not drawn.Brogan argued that the traditional advertiser/editorial dichotomy is not as clearly defined in the digital space. "As a publisher, I have all the jobs of the newspaper. I am both the editorial staff and also the business side of the house," he wrote. His most valid line of defence was the fact that the blog post, like a print advertorial, clearly stated the article was sponsored, though the opinions were the author's own.

Sony is among the brands to have led the charge into the relatively untapped paid-for blogging space. Recognizing the power and influence bloggers wield, it took the unprecedented step in 2006 of inviting three bloggers to the TV shoot of 'Paint' for Sony Bravia in Glasgow, equipping them with cameras and giving them behind-the-scenes access months before the TV ad aired.

This strategy marked a significant milestone that would eventually lead to scores of brands actively seeking participation from the blogosphere, rather than subserviently waiting to be written about. 'Foam City', Sony's 2007 follow-up to the 'Paint' commercial, saw influential bloggers invited to a shoot in Miami and given free rein to blog from the set, resulting in a wave of online publicity that fuelled anticipation ahead of the TV ad's launch.

Brands contributing to the trend include Mercedes, which allowed a mother that blogged on momadvice.com to trial its GLK Model ahead of its launch, and Nokia, whose blogger-related program saw 50 of the most influential tech bloggers given the N95 handset to critique.

According to "Kunal Dutta" of revolutionmagazine.com " Between 2007 and 2008, the number of internet users reading blogs at least on a monthly basis ballooned from 25 per cent to 37 per cent". Indeed, today instead of repudiating bloggers, many brands maintain their own blogs or are adapting marketing strategies to tap into conversations already taking place online. In the current economic climate, paying bloggers to write about your brand can also work out cheaper than display advertising, acting as a further incentive for marketers to get involved.

The truth is that as Brands and marketers we all have paid for " commercial gain" whenever we have bid on keywords at Google Adwords. We have paid " for online distribution " whenever we have opted for a paid press release websites and we are continue to paying for " sponsored reviews"

However this debate has to do with the quality of the people who has been paid to "Blog" about a brand.Blogs by themselves are still seen as a neutral territory by users who have over the years learnt to value a bloggers feedback more seriously than a company spokesman or the brands themselves.

People who debate on the other side claims that Digital audiences are built on trust and authenticity, and content that creates advocacy and evokes a reader's passion points come from a deep insight. These insights are created over a long time, as users slowly begins to respect what the blogger says.Bloggers who sell their soul for cash naturally are not seen in a good light by users and the brand suffers.

Walmart felt this and learnt the hard way in 2006 when it set up a blog featuring the musings of a couple who drove across the US, writing positive reviews of its employees and working conditions. It gradually transpired the 'bloggers' were in fact a freelance writer and a member of the US Treasury Department who were being generously compensated for their efforts.

Doing this online requires a far more subtle and long-term approach than paying for reviews in the hope that you'll be noticed."

I would love to know your thoughts on Paid Vs Transparency debate. Do you feel paid blogging is nothing more than a ad on a reputed newspaper.