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Showing posts with label media usage. Show all posts
Showing posts with label media usage. Show all posts

June 4, 2015

The screen of our times ! global consumers bid adieu to TV and Print

"The screen of our times ! global consumes bid  adieu to  TV and Print "
2015 will mark the birthday of a new era as it marks the first time that consumers of media globally will spend more time online than watching TV.And to mark this historic shift this chart from economist takes a good long and hard look at our new digital screen3.0 

The TV is history just as newspapers have as magazines fly off our shelves to be replaced by the kindle editions.Welcome to the digital screen.The new media is the screens !! Screens that you can touch, pinch, roll,turn, twist and they are just a click away The lines between television and online content have been blurring for quite some time now .However today the transformation is complete . Consumers watch online content on their “smart” televisions, from their tablets and smartphones as they simultaneously watch and stream television shows on their mobile devices. Screens from which you can share, rate, review and tweet.

Related Posts on the digital screen and the new media 

 1)digital screens and your degrees of separation 
2)The technology behind media evolution 
3)why advertisers are moving to internet TV in droves
4)The second screen and the billion dollar opportunity

April 26, 2015

media consumption led by devices and gadgets in south korea now bigger the TV viewing

In south korea, out of 5.7 hours of  media usage daily,TV and Smartphones usage now are almost equal .TV usage stands at 88 minutes ,followed by  83mins  spend online from a desktop or a laptop .This is closely followed by mobile  usage which stood at 81mins and tablets with 38mins
Interestingly the highest number of mobile ads seen  by south korean users  was via an app,39% as compared to 36% via search engine

October 25, 2013

How Social and Mobile is Reshaping TV Usage

A recent MarketingCharts analysis of Nielsen data found slightly declining rates of traditional TV consumption among youth, with steadier rates among older Americans. But as TV increasingly becomes part of a multi-screen experience, how many viewers are multitasking? New survey results from Deloitte indicate that 81% of Americans almost always or always engage in another activity while watching their home TV, with that figure rising to a high of 88% among 24-29-year-olds.

Meanwhile according to Nielsen  data, it reported that it had found a correlation between Twitter buzz and TV ratings. Significant numbers of consumers around the world are indeed using their mobile devices to discuss TV programs on social networks as they watch them, even if Americans appear to be behind the curve in that regard.

July 26, 2012

March 4, 2012

27% Media Time Consumed by Mobile Devices,as TV takes a back seat

Recent InMobi   quarterly report on mobile media consumption,shows that Mobile Media interaction has zoomed ahead of conventional channels like TV and now its poised to equal online media in terms of time being spent on media consumption

 InMobi surveyed some 20,000 consumers using both feature phones and smartphones across 18 different markets and found that they are, on average, spending 27 percent of their time on the mobile web, while they are only spending 22 percent of their time watching TV. (We’re assuming that’s leisure time, not all time.) PC usage trumps them both, though: they spend 32 percent of their time online.
The findings call this “mobile web” usage, so that means if you factor in other kinds of content — for example videos or music on your handset — there’s a chance that the gap between traditional media like TV and new media like mobile and PC could be even bigger.
InMobi also found that the most-popular categories among mobile web users are social media, entertainment and search. That points to the fact that mobile is seeing very much a dual-track growth in terms of how it is used: it’s for fun, but for practical uses, too

February 13, 2012

American Media Consumption show Generational Divide

Media Consumption - 2011
Created by: MBA Online

A new study by Magid Generational Strategies breaks down who's using what media at what time of day.  This infographic powered by MBA   out theshows the changing consumption  media usage by generation