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Showing posts with label microblogging. Show all posts
Showing posts with label microblogging. Show all posts

June 24, 2010

TwitterSpeak: 33% twitter Users Talk about Brands

In a report which might delight advertisers, around 33$ of  twitter users,once a week talk about brands.An April 2010 study by ROI Research commissioned by Performics found that, at least once a week, 33% of active Twitter users share opinions about companies or products, while 32% make recommendations and 30% ask for them.

Marketers have begun to  use  social media  and have tried to foster online user interaction  between their users  via social networking sites,Blogs and other social media. However  a comparison of the study made on what users on Twitter talk( 2009 compared with 2008)   shows little change in consumers’ brand-oriented behavior. 

On Twitter, significant percentages of users who had connected with a brand would recommend, discuss or purchase from the company, but those numbers inched slightly downward over six months. 

On Facebook, users had similarly static opinions on the usefulness of social media to connect with brands. A healthy percentage were interested, but the practice did not become more important between October 2009 and April 2010.