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Showing posts with label mobile advertising. Show all posts
Showing posts with label mobile advertising. Show all posts

December 2, 2016

brands to spend the biggest share on on mobile display ads ,mobile search and mobile messaging

"brands to spend the biggest share on  on mobile display ads ,mobile search and mobile messaging "

 

latest data from BIA Kelsey suggests that Mobile is the fastest growing among all location-targeted media that BIA/Kelsey tracks. When panning back to mobile’s overall U.S. ad spend (local and non-local), it’s estimated at $33 billion in 2016, growing to $72 billion by 2020, a 17 percent compound annual growth rate. Zeroing in on the location-targeted portion of that overall mobile ad spend, it will grow from $12 billion in 2016 to $32 billion in 2021, a 21 percent CAGR. That translates to 38 percent of overall mobile ad revenues today, growing to 45 percent by 2020. 

Drivers include mobile users’ commercial intent and advertisers’ evolution to align with that behavior. There are also premiums associated with location-targeted ads — a function of their performance and growing demand. And Madison Avenue is latching on to these realities.. 

In 2014, mobile spending increased 80 percent, and in 2015  by another 59 percent. By 2019, eMarketer predicts that mobile spend will account for just about 70 percent of total digital spend.Domestic digital advertising revenue surged to a record-breaking $59.6 billion for the 2015 calendar year, largely led by Mobile as which climbed to $20.7 billion,according to adage data a whopping 66% upswing from the previous year. But social media shared the spotlight, growing 55% to $10.9 billion, up from the previous year's $7 billion.

Meanwhile as mobile users keeps increasing at a breath taking pace, engagement across mobile devices have also increased.Today an average U.S. adults spend an average of 2 hours and 51 seconds fiddling with their phones every day. To put that in context, a 2015 study by Zenith Optimedia put our total media time at 490 minutes, or more than 8 hours a day—a majority of the time we’re conscious. The rest of that time is partly the reason that, despite mobile’s takeover of digital spend, mobile still accounts for only 17 percent of total ad spend. TV is still the major player when it comes to ad spend, though eMarketer predicts that, too, will change by 2019.


. Clearly mobile advertising powered by Mobile display, mobile search and mobile enterprise messaging is set to dominate the Mobile ecosystem.By 2019, mobile will represent more than a third of total media ad spending in the US. Google is the undisputed king of mobile and will remain so for the foreseeable future. Google will capture 32.0% of the mobile ad market—its closest rival Facebook capturing 22.1% this year

November 22, 2016

emerging trends on programmatic buying in mobile advertising:3 insights



As mobile advertising gathers momentum and set to grow at a breathtaking rate, programmatic media buying, which is expected to be a $20 billion industry by the end of 2016, is showing no signs of slowing down.In this research report by Inmobi take a look at emerging trends on media buying across mobile, via programmatic buying .According to the latest research report However 
Programmatic media buying has truly arrived. 75% of marketers surveyed use programmatic for buying smartphone inventory.24% of enterprises that were surveyed  said they had been incorporating programmatic advertising into their strategies for more than 24 months.
While 17% of them plan to do Mobile RTB buying in 2016. Of those not using programmatic, the biggest barriers for adoption are complexity of the ecosystem (58%), skills shortage (42%) and lack of education (33%).
As of  Oct,2016 74% of marketers are now using programmatic for retargeting users, 62% use it for performance marketing and 61% for branding. .This represents a huge opportunity for the industry to build targeting and measurement solutions that deliver greater effectiveness and efficiency for upper-funnel campaigns.




October 21, 2016

average cost of smartphones across regions : developing vs developed

"Cost of smartphone handset as a percentage  of Gross National Income compared  by developing vs developed nations"

Cost of smartphone handset as a percentage  of Gross National Income compared  by developing vs developed nations


 
The cost of mobile handsets over the years show a  perfect  illustration of demand supply economics in action.Global smartphones cost have come down dramatically over the years.The global average selling price of smartphones reached the highest in the year 2011 when the smartphone growth was at its highest. At that time mobile  devices were sold for an average of 348.6 USD. 
Since then, the average selling price of smartphones has constantly declined, going from 332.5USD .  2012 to 276 USD  in 2015. By 2019, the cost of an average smartphone is forecast to drop to $214
North America has the highest average selling price for smartphones.North American customers paid $531 for a smartphone in 2013. By 2017, the average selling price for smartphones in this region is forecast to increase to $567. Asia Pacific, on the other hand, has the most affordable average selling price $262. dollars in 2013, forecast to decrease to $215 by 2017.


Currently Smartphones in the mid-range price  that is, with a retail price between 150 USD dollars and 550 USD  accounted for 40% of all smartphone shipments across the world.According to statista the mid price range will increase to about 48% of total smartphone shipments by 2019

August 5, 2016

5 things to keep in mind while designing mobile ads

1. Avoid using an image that is long shot or has been shot too close up and use your brand colors in an solid background 2.Avoid using headline that is more than 60 characters, including spaces 3.Use  a call to action like  “click here “send a request ,get it touch. 4. If you’re a ecommerce retailers , then you might  want to showcase a new product, use words like explore our latest additions, 5. If your aim is to” acquire subscribers, your call to action can be “ join our mailing list”  likewise , you can use “ find a store nearest to you".Don't expect mobile users to spend time look for alphabets or  searching for drop down forms
" best practices in designing  mobile ads"


 
Best Practices in Mobile ad design

Best Practices in Call to action :The call to action should be just a one click away . Don’t force uses and take them to a page that is more than 1 or 2 click away Design your banner from left to right, or top to bottom as the highest visibility of a human eyes starts from the left side and scrolls vertically. Ideally your call to action should be at the bottom or lower right corner . Avoid heavy and too dense landing page with too many words.For most mobile users, their attention is more focused on images rather than text. Highlight “what you think is the core product proposition 





Avoid heavy animated and flash.. At times the internet connectivity is not strong enough to support fancy banners and flash. While designing the ad banners, use minimum file size .Instead of making users go round and round clicking on hyperlinks, use “ catalogue of products or connect with us .Avoid making the form fields to large. Users hesitate to fill up large drawn out form fields

February 5, 2016

how widespread will mobile advertising be in 2016 : 3 tips for marketer





"how widespread will mobile advertising be in 2016 : 3 tips for marketer"


" understanding mobile behavior"

By 2016 around 75% US consumers will use a smartphone, while 54% will use tablets.
47% of consumers use mobile on the go, 57% while shopping and 86% at Home

February 4, 2016

3 best models for mobile ad monetization

EMIRATES, DELTA AND  UNITED  are among the worlds most valuable Airlines brand with a combined brand value of over$17.5 billion .The number one airlines brand with a highest brand value is EMIRATES.Emirates  continues to lead the sector with a 21% rise in brand value to US$6.6 billion. Formula 1, the French Open and most importantly football teams from PSG to Real Madrid and Arsenal to AC Milan all display the Emirates logo.


"best models for mobile ad monetisation"

 Mobile Ad monetization models are basically three types :

1) CPM Model ( Cost per thousand impressions )
2)Ad Impressions model : In App Ad Impressions :
3)Freemium models

how much of your phone real estate content can users actually see

"how much of your phone real estate content can users actually see "

MOBILE PHONE AND ACTUALLY VIEWABLE  ADVERTISING  SCREEN SIZE 




How much of your mobile ads can actually be noticed by users.How much of advertising can users apprehend in a standard mobile How much is the actual  screen size and how much are the bezel area ?
 Whatever handset you have , the above infographic actually provides the real  percentage of the mobile screen s is actually viewable by users

The LG and Note 3 are the only  handsets that provide more than 72%  screen size
The iPhone 5C,Iphone 4, Iphone 4S, Lumia 1020 ,Lumia 920 provide less than 55% viewable area
The iPhone 3GS  provides the smallest 51.8% viewable  screen area


January 21, 2016

how mobile beacon is disrupting consumer retail shopping

"mobile beacon's and how it will help retailers"
MOBILE BEACONS 
Mobile Beacons  a new proximity based technology which is designed to drive customer loyalty and in-store sales, is  set to  distrupt online retail in a big way.
Beacons are small, Bluetooth-enabled devices ( cabe placed to a wall or in the sales counter )  which send signals to the customers smartphone  once they are s within 50-100 feet of the device. Mobile beacon's  automatically start triggering personalized coupons, special offers,  personal recommendations and loyalty rewards. Typically, one beacon is needed for every 5,000 square feet of store space.

"How mobile beacon is changing  retail shopping forever"

HOW DOES THE MOBILE BEACON WORK

Mobile beacons are the latest disruption based marketing's latest technology, that is promising to change the way "  marketers  and consumers interact.

Mobile beacons could be uniqely leveraged by brands and marketers across  physical stores  just at the  right moment..  A mobile beacon can be used by retailer to run personal recommendation's based on the " item, product or brand the customer has just seen or purchased . Additionally it can be used to send discounted coupons, membership reward points including loyalty benefits

This layer of " social and personal customization" including  personal recommendations, while shopping  is bound to " provide much relevant in-store shopping experience for  the consumer

Facebook has  recently announcement that it will begin testing mobile beacons as part of its new
Place Tips” Facebook also now offers beacon technology at no cost to retailers who have Facebook pages.

cost per mobile app installs across south american nations





Brazil Costa Rica and Chile are among the nations with highest mobile app downloads, with 81%,9% and 3% receptively .Online gaming and sports  have seen the highest mobile app downloads across Latin America. The highest cost per installs aross iOS devices in Chile is highest  ( 10X) followed by Argentina,(5x) Costa rica and Brazil.. Brazil is the cheapest market in terms of getting mobile app downloads across mobile devices as compared to Argentina ( data : inmobi)

January 16, 2016

mobile spends in europe set to exceed 50% of their digital media spends




"mobile as a part of overall digital spending in europe"

IN EUROPE MOBILE SPENDS ON MARKETING AND PROMOTION SET TO TOUCH THE 50% OF OVERALL DIGITAL MARKETING SPENDS


  • In UK  mobile spends in 2016 is expected to touch 49% of  total digital marketing spends
  • Norway mobile ad spends will contribute 46%
  • France and Denmark mobile will reach 31% in 2016
  • Netherlands, Italy and Germany  will see its mobile spends reach 44% of their total digital budgets
  • Germany mobile ad spends  will see the fastest growth in western europe with 13% increase . In 2015 mobile spends  in Germany contributed 31% of its online ad spends 
  • Both Finland and Sweden will see their  mobile media spends  touch 45%
UK  rank first on Europe as the nation with the highest mobile  ad spends  49%,followed by Norway.Across Western Europe the average mobile ad spends out of total digital media spends is 44% 


comparison of mobile ad revenues among top 10 tech giants

"percentage of mobile ad revenues  by biggest tech companies"

MOBILE REVENUE AS A PERCENTAGE OF OVERALL REVENUE

GOOGLE, FACEBOOK AND TWITTER  are among the  top 3 brands where mobile ad revenues make up for a sizable chunk of its  revenues in the United States
In 2015  Google's share of US mobile ad revenue pie came to 35% , followed by Facebook with 16% and Twitter with 3%
The above chart shows the mobile ad revenues in the US market compared with 2013 to 2015 and 2016 numbers are projections by emarketer.



Black Friday Mobile usage 
Biggest 5 tech acquisitions

December 2, 2015

banner ad revenues in UK by internet user : desktop vs mobile

The below chart shows UK  Banner advertising digital revenues per user from 2014 to projected usage by 2020 

online banner ad revenues in UK per user is $16
In UK digital banner advertising revenue per UK user for desktop  is expected to   grow to  $21 by 2020 compared to banner ads revenues of $19.78 per user in 2015.

However mobile advertising revenues from banner advertising  in UK  is presently $2.6 per user  and expected to grow to $5.46  by 2020
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November 30, 2015

global banner advertising revenues from mobile set to outgrow desktop



" desktop banner ads vs mobile banner ads"


Ad Revenue  led by "Banner Advertising" amounts to USD 17,699 million  2015.  Banner led advertising revenue from the desktop  currently accounts over 65% of the total banner advertising revenues, while the rest comes from mobile advertising.

 In 2016 the gap between desktop banner and mobile banner advertising will decrease as global smartphone penetration  will break all records. By 2017  banner advertising revenues across desktop and mobile  will be identical..

By 2018 Combined desktop and mobile banner ad revenues across the world  is set to grow  to $24885million ( $24.8billion). At this point 2018 and beyond.. mobile banner ad revenues will outpace revenues from  banner advertising across Desktop




November 14, 2015

85% of facebook's revenues comes from mobile advertising



Facebook's Revenues growth powered by its mobile advertising
"Mobile ads spuring Facebook zooming growth"

Between desktop advertising ,mobile advertising and payments, 85% of Facebook's revenue comes from mobile advertising

June 17, 2015

UK digital spends to reach £8.1b, to make up 50% of total ad spending



The UK will this year become the first country in the world where half of all advertising spend goes on digital media. Just over £16.2bn will be spent on all forms of advertising in the UK this year, including TV, newspapers, billboards, radio, online and on mobiles and tablets, according to eMarketer. Digital advertising is expected to grow by 12% this year to £8.1bn, making the UK the first country in which £1 in every £2 will go on digital media.

June 12, 2015

desktop search now smaller than mobile search


" US mobile search grows over desktop"
Mobile advertising  by types : mobile ads, mobile app,  and app instals 

mobile spends on app installs  growing ,as advertisers hope to see themselves embedded across devices

This year, US spending on search and display ads will be higher on mobile devices than on the deskto

This year, US spending on search and display ads will be higher on mobile devices than on the desktop.However these ads are not just being  splashed across mobile sites , but also across mobile apps
  •  In total, US advertisers spend more on advertising in apps than on mobile websites  
  • 72% of mobile ad dollars will be spent to advertise in apps in 2015 
  • Around 10.5%of this ad budget would be  spent on in app installs,


June 9, 2015

apps form 86% of mobile ad impressions in Romania


Romania state of mobile app usage"





In Romania smartphones share of mobile ad  impressions is 79% as  compared to  17% in tablets.Also  Ad impressions across mobile web is merely 14% as impressions across mobile apps stand at 84%

This means more smartphone  users  outnumbers tablet users  by almost 4: 1  and more s users users in Romania interact with their  native  mobile apps  to go online  as compared to  those who visit the mobile web

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June 4, 2015

Mapping the ecosystem of Mobile as a Service Platform::

.
" mobile content networks and infrastructure

"mapping the ecosystem of mobile as a service platform"


The mobile  Infrastructure includes the  mobile ad networks, aggregators, ad servers and  mobile content platforms.Mobile location based services includes  geo  local services at its core  among which Twitter, Giowalla, Foursquare, Paynt, Simplegeo  are some of the bigger players. Mobile commerce enablers includes   gamification shopping app for smartphones and tablets that offers customers rewards for walking into stores . Some other players in this domain include stickybits, snaptel getglue, and shopkick among several others.Finally the Mobile Payment platform   completes the ecosystem

April 3, 2015

mobile app revenue vs mobile advertising revenue

$38 billion revenues from mobile apps, as compared to $12 billion for mobile advertising







Revenues from Mobile Apps has outgrown revenues from mobile advertising .Mobile app revenue in 2013 was $38billion compared to $12billion 

March 24, 2015

Post Campaign Action by mobile users: Finance advertisers vs Others


mobile ad campaign across  Finance vertical
The chart compares the post-click campaign actions used by advertisers in the finance vertical,Among the top 3  user behavior  includes  1)site Search, 2)email subscription driving to mobile web or landing pages, was the most frequently used on the millennial media mobile ad platform