Mobile App Payout : Developers and Choice of Mobile OS

Are revenues per app decreasing? | asymco: Apple has been releasing data about payments to developers with increasing frequency. Last week’s $5 billion announcement was the fifth such update and came after about one quarter since the last.

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iPhone is the top smartphone device in monetization performance .The iPhone leads the smartphone OS pack with an average eCPM of $2.85.According to data available for Q2,2012 from Opera, shows iOS is  closely followed by Android devices (at $2.10). The rest of the mobile phone field is significantly behind.

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Global Mobile Data vs Mobile App Marke: Comparison chart

The overall global subscriptions base is expected to exceed 5 billion by the end of 2012
(figure 1) with over 27% of them being data subscribers (messaging not included)
meaning that they are either actively downloading content and apps and/or actively
browsing the web.( source : Chetan Sharma Consulting)

Mobile devices have become more powerful with up to 1-2 GHz processors. Second the wireless networks are delivering consistently high bandwidths and better user experiences with 3G+ deployment. Finally, the creativity of developers has blossomed with access to native APIs, richness of the platforms, ease of development, and the favorable revenue sharing

The corresponding revenue figures for 2009 were over $4.1 billion growing 62% CAGR

to $17.5 billion by 2012 (figure 6). While Asia had the highest percentage of the

download share, North America had the highest share of the apps revenue accounting

for over 50% of the total revenue.

source : Chetan Sharma Consulting

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