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Showing posts with label mobile infographic. Show all posts
Showing posts with label mobile infographic. Show all posts

May 1, 2012

Enterprise Mobile Revolution : Incorporating Mobile in your Marketing-Mix

Smartphones haven’t just transformed how people find your business; they’re also changing what they do inside your four walls - what Walmart CEO Mike Duke calls the "new era of price transparency.”Almost half of all consumers use smartphones for in-store product research and browsing7, and according to InsightExpress, 53% of men and 38% of womin-store to check prices at other stores. Retailers have no choice but to react to this highly disruptive “showrooming,” which turns physical locations into showrooms for products destined to be purchases online or mobile

Ways To  You Upgrade Your Mobile Marketing Strategies

The Mobile Search is Growing by Gigantic Proportions

The mobile audience is at scale: smartphone penetration has reached 45% in the UK, 38% in the U.S. and France, and 23% in Germany. Every day mobile users play 570 years of Angry Birds and watch 600 million videos on YouTube Mobile; in fact, mobile is the primary way that 75% of these users access YouTube content. Yet mobile is the most imbalanced medium when it comes to ad spending versus time spent, at 1% compared to 23%.

source :Google Mobil Playbook