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Showing posts with label mobile search. Show all posts
Showing posts with label mobile search. Show all posts

March 29, 2016

dynamic serving vs responsive design : customising your design for mobile users

As we explained in the last responsive mobile design post.There are 3 ways to optimize your mobile website.These are 1) Creating a responsive website 3) dynamic serving and 3) Creating a mobile website

In this post we look at " how to use dynamic serving for mobile users and under what circumstances this design is used 

Dynamic serving is a server side development approach that detects which type of device your visitors are using to view your website delivers .Dynamic serving specifically optimize the website content based on the device your users are using and the server responds accordingly .

Like responsive design, the dynamic serving uses one single set of url's for all content regardless of how the content is seen, irrespective of a desktop, PC, laptop or me. However that's when the similarity ends .In dynamic serving the url too remain the same,but the content delivered to mobile device is not always the same as in desktop

This is because dynamic serving is a server side approach that alters the content code (HTML, CSS and php ) based on the device that is asking for it before the content is delivered to the browser.This code allows the server to alter the content of the page without altering the URL of the page


1)When your website needs to include complex mobile friendly functionality such as multi-page form and interactive dashboards.Dynamic serving allows you to serve the best experience based on user circumstances

2)When you see that your website needs to serve 2 different device markets very differently. One example is that iPhone users take a different path to conversion as compared to android users . Dynamic serving is also used when you want your webpages to render differently for your tablet users and smartphone users.

3)When your visitors largely use different keywords to access your website via desktop search and mobile search. Dynamic content allows you to altered the way the " content is rendered on page by page basis

 4)Dynamic serving  is the best solution If you want to optimize specific pages for high volume keywords phrases without changing the desktop language and if you want your desktop visitors and mobile visitors to convert in different ways

May 28, 2015

the mobile evolution in search : from WAP to responsive design

the mobile search  evolution : wap to responsive design

 The infographic shows how the mobile web has evolved over the last  5 years. From WAP to mobile web .: A timeline. Since 2004 to 2012 desktop search enjoyed uninterrupted attention and reputation. However  things began to  change at a rapid rate from 2012 onwards. The mobile app economy  heralded and changed the " ecosystem" as  smartphones led by  low prices and  availability  began to explode,
 The adoption of mobile  by enterprise  along with apps ..  gave way to rapid scaling up  of  the mobile ecosystem. In 2015 Google mobile algorithm" finally made it clear that a sites mobile friendliness is a ranking signal. 

April 29, 2015

47% google traffic in north american driven by mobile

why mobile search  will increase your conversion rates

While the Google update for mobile is almost near . I just received an update on a emarketer post which said " nearly half of Fortune 500 websites were not mobile-friendly according to Google’s standards .Post the new  update by google on the importance of mobile site optimization,, Fortune 500 websites have got  hit . while we will be sharing this data in details, a recent research by  ADLIFT  showed the CTR's dropped significantly if you are not present in the first page for google mobile search(CTRs) For example, results for branded keywords fell from 46.4% CTR for position one to 10.8% for position two.Q1 2015

 47% of Google’s North America organic traffic was driven by mobile—up 3 percentage points quarter over quarter and 11 points year over year. Across all engines,mobile  has started to power more users  as  search traffic driven by mobile rose 54% in the first quarter of this year, vs. 14% for overall search visits. -.Over time " mobile will dominate search  to an extent.. that " user  experience will primarily led by " mobile users"

July 30, 2012

Local Search : The Next Big Distruption in Making

According to 
 73% of all online activity is related to local content (Google)
  82% of local searchers follow up with a phone call or show up on your doorstep (TMP/Comscore)
  66% of Americans use local search to find local businesses (Comscore)
54% of Americans have replaced phone books (Yellow Pages & Business Directory) with internet and local search (Comscore)
43% of search engine users are seeking a local merchant with the intent of buying offline
 41% of consumers say they use a location in their search – “Dentist in Chicago