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Showing posts with label mobile usage. Show all posts
Showing posts with label mobile usage. Show all posts

April 1, 2016

1 billion mobile subscribers,with 10 times mobile traffic being added every 6 month

"global mobile trafic growing by 1 billion  in 6 months "

By the end of 2015 half of the world’s population had at least one mobile subscription, totaling over 3.6 billion unique mobile subscribers. By 2020, around three-fifths of the global population will have a mobile subscription with 4.6 billion users with a growth of 4% CAGR with close to one billion new subscribers being added in 6 months

 At the end of 2015 half of the world’s population had at least one mobile subscription, totaling over 3.6 billion unique mobile subscribers. By 2020, around three-fifths of the global population will have a mobile subscription with 4.6 billion users with a growth of 4% CAGR  with close to one billion new subscribers being added in 6 months  

Developed markets are growing more slowly as penetration rates approach levels close to saturation. For example, in Europe and North America, unique subscriber growth was below 1% in 2015. At the other end of the spectrum, Sub-Saharan Africa was still the world’s most under-penetrated region with subscriber growth at nearly 12%. 

GLOBAL MOBILE  PENETRATION:: From 50% in 2015 ,,penetration will  exceed 59% by 2020
3G/4G MOBILE CONNECTIONS : 3G and 4g connections across the world  will exceed 69% in 2020  from 39% in 2015
NUMBER OF SMARTPHONES: Number from Smartphones across the world will reach 5.9billion by 2020 compared to 2.6 billion as of 2015
MOBILE TRAFFIC" set to grow 10 fold by 2019   

GLOBAL SIM CONNECTIONS :.Global SIM Connections  is set to reach 10 billion from 7.3 billion by 2020 Mobile operator revenues will growth from $1.15 trillion to $1.40 trillion, which is a growth of 3.1% CAGR 

March 29, 2016

dynamic serving vs responsive design : customising your design for mobile users

As we explained in the last responsive mobile design post.There are 3 ways to optimize your mobile website.These are 1) Creating a responsive website 3) dynamic serving and 3) Creating a mobile website

In this post we look at " how to use dynamic serving for mobile users and under what circumstances this design is used 

Dynamic serving is a server side development approach that detects which type of device your visitors are using to view your website delivers .Dynamic serving specifically optimize the website content based on the device your users are using and the server responds accordingly .

Like responsive design, the dynamic serving uses one single set of url's for all content regardless of how the content is seen, irrespective of a desktop, PC, laptop or me. However that's when the similarity ends .In dynamic serving the url too remain the same,but the content delivered to mobile device is not always the same as in desktop

This is because dynamic serving is a server side approach that alters the content code (HTML, CSS and php ) based on the device that is asking for it before the content is delivered to the browser.This code allows the server to alter the content of the page without altering the URL of the page


1)When your website needs to include complex mobile friendly functionality such as multi-page form and interactive dashboards.Dynamic serving allows you to serve the best experience based on user circumstances

2)When you see that your website needs to serve 2 different device markets very differently. One example is that iPhone users take a different path to conversion as compared to android users . Dynamic serving is also used when you want your webpages to render differently for your tablet users and smartphone users.

3)When your visitors largely use different keywords to access your website via desktop search and mobile search. Dynamic content allows you to altered the way the " content is rendered on page by page basis

 4)Dynamic serving  is the best solution If you want to optimize specific pages for high volume keywords phrases without changing the desktop language and if you want your desktop visitors and mobile visitors to convert in different ways

February 5, 2016

February 4, 2016

how much of your phone real estate content can users actually see

"how much of your phone real estate content can users actually see "


How much of your mobile ads can actually be noticed by users.How much of advertising can users apprehend in a standard mobile How much is the actual  screen size and how much are the bezel area ?
 Whatever handset you have , the above infographic actually provides the real  percentage of the mobile screen s is actually viewable by users

The LG and Note 3 are the only  handsets that provide more than 72%  screen size
The iPhone 5C,Iphone 4, Iphone 4S, Lumia 1020 ,Lumia 920 provide less than 55% viewable area
The iPhone 3GS  provides the smallest 51.8% viewable  screen area

January 21, 2016

cost per installs across iOS device lowest across north america

"mobile app downloads across north america"

 Mobile app downloads across North America

US and Canada  mobile users  lead in gaming app downloads , while cost per installs across iOS device is lowest in United states

January 16, 2016

5 most frequently used mobile handsets across europe and north america

 "5 most frequently used mobile  handsets across  europe and  north america"

 mobile handset usage by mobile talk time  across Europe and North America

Smartphones from Apple, Samsung and Blackberry are among the most frequently used  mobile handsets in Europe and north Africa. The above chart shows the " mobile phone" usage  by time( hourly users ) across north America and  Europe.
Apple's iPhone 5,iPhone 4S and iPhone 4 topped  total mobile hourly usage, followed by Samsung Galaxy S3, Galaxy S2 and Galaxy S4.

RIM's Blackberry handset models led by BlackBerry 9900  ranked no 3 as the most frequently mobile handset OEM's

January 15, 2016

xiaomi has just set the alarm bells in the mobile industry ringing

chinese smartphone maker Xiaomi has set alarm bells ticking"

 Xiaomi numbers disappointed analysts as  the chinese mobile phone maker " declared that it had missed its target of “80 to 100 million” mobile devices which it was projected to sell by the end of 2015.
According to a post on Sina Weibo (link in Chinese) from co-founder Lin Bin, the hardware company sold 70 million devices last year of falling markets
This comes amidst the slowdown in china as economies around the world, specially the stock markets took a heavy battering as chinese  debt levels  increased sharply, which has resulted in 2 consecutive weeks of bloodbath in global stock markets
That marks an annual increase of about 16%—a sharp slowdown in growth compared to the year before, when it saw sales jump 226%.

January 4, 2016

online retail engagement across mobile devices

'Mobile Devices Dominate Online Retail  Engagement'
Mobile Devices Dominate Online Retail  Engagement :% of time spent with online retail on smartphones and tablets

how to catch your cheating partner red handed

Have you at times wished to catch your cheating partner red handed ?. At times when you felt that  there was a kind of " suspicious behavior" and  you wanted to get access to their phones and go through the call list .. However what if she or he have deleted all the messages and calls ? how do you confront them ?

You need to get access to their  mobile for just 2 mins.By using a mobile spy app  you can confirm your worst fear  and get get access to their

1) Call History
2) Erased call history

4)WhatApp/SMS messages
6)SIM card notification 

It is  actually very easy for you to spy remotely and not get caught.Just follow the below 3 steps

1)Among the most popularly used  remote spying app are 1)  FLEXISPY 2)MOBILE SPY  3)SPYPHONEGOLD These spy apps  help you track all phone calls,  and  find out if your partner is cheating on you. They allow you to remotely record, monitor and track all activities of your partner's mobile phone.

2)To start this you need to register the mobile phone in any of the three sites mentioned above  , most spying apps come with registration fee.

3)Then you need to have access to your partner's phone for 2 mins . Simply say that  you need to call someone and your battery is down

Once done, use their mobile to connect to the spy app website, login to the account and simply download it to your phone.Once installed you can give the phone to your partner

4)Then login to the account of the spying app web website from any part of the world, and you can  spy on them, track all calls, deleted messages, recordings, phone conversation and whatsapp messages to whomever it is meant for anywhere in the planet.

"using mobile apps to catch cheating partner

It is estimated that roughly 30% to 60% of all married individuals will engage in infidelity at some point during their marriage (see Buss & Shackelford for review of this research). And these numbers are probably on the conservative side, if you consider that close to half of all marriages end in divorce

December 12, 2015

with 1.43 billion smartphone shipments in 2015 IDC predicts slowdown across global markets

Global smartphone market is set to slow down,with china smartphone sales cooling off . However growth will come from the Middle East and Africa, with gains of nearly 50 percent, overtaking other emerging economies such as India and Indonesia

IDC: Smartphone Vendor Market Share 2015, 2014, 2013, and 2012 Chart Global smartphone sales growth will cool to single digits for the first time ever amid a slowdown in China, a new market forecast said Thursday. According to  IDCworldwide smartphone shipments to grow 9.8 percent in 2015 to a total of 1.43 billion units. The forecast  expects slower growth in many Asian markets, Latin America and western Europe

IDC  also predicts that  Android is likely to remain dominant this year with a market share of 81.2%  while Apple captures 15.8 percent of the market. It expects Windows Phone to hold just 2.2 percent of the market and other operating systems 0.8 percent. The cooling is expected to continue through 2019, IDC said.

November 17, 2015

global internet penetration vs mobile penetration: 1995 -2015

content here
"chart showing global web penetration vs mobile penetration"

the above charts by Mary Meeker (kleiner perkins )reflects the change in world internet penetration vs its mobile penetration. Currently internet penetration across the world is at 39%, (2.8 billion )out of which 23% users are from US and 19% are from China
Whereas mobile penetration across the world stands at 73%( with 5.2 billion users ) out  of which 60% use feature phones compared to 40% users using smartphone

June 29, 2015

App Store under siege as developers churn out 40,000 apps per month

This chart shows the timeline of  new  mobile app  submission across the Appstore  by developers

Data from  Pocket  shows that  developers are currently submitting more than 1,000 apps per day. In May, a record number of 39,992 apps were submitted for approval by Apple, indicating that developers aren’t running out of ideas of how to make our devices even smarter.

May 28, 2015

middle east mobile penetration exceeds 124% vs 17% in social media

"Middle east digital indicators: 124% mobile penetration vs 17%  in social media "


With an Urbanization percentage of  67% . The middle east is home to 238 million  with 87million active internet users(36%).With 294 million mobile subscribers,the  middle east  mobile penetration stands at a  remarkable 124% . Users who access their social media account from their mobile web does not exceed 35 million, ( 15%)

African digital indicators : 900 million and counting,mobile penetration set to to touch 80%

" infographic on african  digital indicators"
The African mobile markets have been  one of the fastest growing across the world with an exploding mobile  market . One of the reason for this overnight increase in mobile users have  been " the lack of investment in  setting up  technical  infrastructure  for land lines and   wireless networks by these countries .The  African mobile market  has entirely been facilitated by investments in mobile networks  rather than the conventional  land line to mobile transformation.
Around 298 million  Africans  have internet access  with a mere 9% social media users  ( 103m) .Its mobile users exceed 900million with a 79% penetration.
Meanwhile a mere 7% use mobile to log into  their social media accounts 

May 24, 2015

how consumers navigate through the mobile maze : 3 key findings

 Consumer Insights on Mobility :Fewer than 1 in 5 mobile customers are regular users of video, VoIP and app store services

March 24, 2015

Mobile Ad Insights on Finance vertical :engagement time vs demographics

mobile ad engagement metrix
The above data from millennial media shows how the time spent by users on the finance vertical  across devices . .Finance content, it also varies by demographic (Chart F). Adults 18-24 spend the highest amount of time in Finance content on mobile (73%), and adults over 50 spend the least amount of time (30%). While adults over the age of 50 spend the least amount of time on mobile in finance content, this has grown four percentage points over the past six months.

March 15, 2015

MEA mobile usage to touch 525 million this year,becomes 2nd biggest market

" Mobile  Usage across  Top 25 nations in the world"

The world second largest Mobile Market with the highest population after Asia is  Middle East and Africa . This year  mobile usage in MEA nations  to exceed 500 million this, which will be higher than western Europe 

Smartphone use is set to double this year to 112.2 million, up from 67 million last year, while  smartphone penetration is set to grow from 5.1% to 8.3%  

 But the No. 2 region in terms of the number of mobile phone owners is the Middle East and Africa, where 525.8 million people of any age are expected to use a mobile phone at least monthly this year—significantly more than in North America or Western Europe.

source : This is based  on   eMarketer’s latest Global Media Intelligence Report produced in collaboration with Starcom MediaVest Group.

March 13, 2015

How Many Mobile App Downloads happen every year : Projections for 2009 to 2017

Mobile App downloads since 2009  onwards

A garter study on the number of mobile app downloads  since 2009  shows how  the industry has  growth over the years.  Since 2009 mobile app downloads has almost grown by geometric progression .

In 2009, worldwide mobile app downloads amounted to approximately 2.52 billion and are expected to reach 268.69 billion in 2017

February 26, 2015

Digital media Consumption in US to surpass TV viewing for the first time

 infographic of media consumption in US
Americans are most likely to watch less Television and consumer more of digital media this year , and the  media use of American adults will surpass TV use for the first time this year. According to recent eMarketer estimates, Americans aged 18 and older will spend an average of 4 hours and 40 minutes per day on their computers and mobile devices, exceeding TV time by 9 minutes., situated, giving the US government unfettered global access to vast amounts of private information.