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Showing posts with label most powerful brands. Show all posts
Showing posts with label most powerful brands. Show all posts

December 16, 2015

tech brands form 70% of the 100 most valued 2015 brands

The technology and telecom providers categories comprised 44% of total brand value  in the BrandZ™ Top 100 Most Valuable Global Brands 2015 ranking. 10 years ago  the tech companies accounted for 36% of the total brand value


"global top 100 brands across the world : ranking chart"

"tech brands form 70% of the 100 most valued  2015 brands"
Among the top 100 biggest brands this year APPLE, GOOGLE, MICROSOFT and IBM form the top 4 most valuable brand this year in the  BrandZ WPP group ranking. In fact among the top 10  most valued global brands  in 2015 , 7 brands are across the technology or the telecom space. Brands like  VISA, AT&T and VERIZON  rank  5th ,6th and  7th  respectively . They are followed by Coke, McDonald's and Marlboro  which are ranked 8th, 9th and 10th. Among the top 100 brands
The 11th-14th rank is once again taken by technology brands with  Tencent, Facebook, Alibaba and Amazon ranking in that order


WPP reveals the 10 fastest growing brands this year; Alibaba &Facebook tops



This years Millward brown brand report has some surprises and a few expected brand rankings 2015 number one global brand has been Apple.The Brand Value of the Top 10 brands almost tripled, to $1.1 trillion, one-third of the total value of the Global Top 100.Whereas the top 100 brand value now stands at $3.3 trillion, a 14% increase on 2014 and a 126% growth over 2006 .Apple, with its relentless focus on the consumer experience, and the ability to wow its consumers demonstrated this yet again with the iPhone 6, returns to the top spot with a 67 percent increase in brand value.


"WPP reveals the 10 fastest growing brands this year; "
WPP  and Millward brown's  BrandZ™ Top 100 Most Valuable Global Brands ranking, in 2015, .
The biggest riser is Facebook with an increase in value of 99% The  fastest growing brand this yeat ( new entry) is the online retailer Alibaba which debuted in the retail ranking at $66.4 billion, helping to grow the retail category ranking by 24% and overtaking both Amazon and Walmart This years Fastest rising brand report shows that "Five of the 10 Top Riser brands come from technology or telecom providers categories. Other fastest growing brands were Domino's Pizza which won on brand strength and communication.Amazon grew faster with its consistent and  awesome customer care. Other fastest growing brands were  Skoll ,Verizon, Google and Zara were


December 8, 2015

The annual report on the world’s most valuable engineering & construction brands

Amongst the developed nations, the biggest growth is expected in the United States, whereas growth prospects in Europe remain rather bleakWestern European construction market is expected to be 5% smaller in 2025 than it was at its peak in 2007. Swiss ABB is this year’s biggest loser, falling 16% to US$4.5 billion, and the European housing bubble has undercut investors’ incentive to fund housing construction projects.


Larsen & Toubro is the biggest riser this year on the back of significant investment by India’s Modi government in all its core sectors. Its brand value rose by 36% this year to US$3.2 billion
Key  engineering and construction brands, including Holcim and Lafarge have already started leveraging these megatrends by disposing of assets in Europe and investing more in Asia and other growth markets. 2014 saw collective brand values across the sector rise by 4% and enterprise values rise by 10%, with four of the five fastest rising brands being Chinese.



global toy industry most valuable brands :lego, fisher price and barbie among top 3 brands

Lego is not only the most valuable toy brand, but it is the most powerful brand from any sector. It scores highly on a wide variety of measures on Brand Finance’s Brand Strength Index (BSI)


The rest of the toy industry is struggling as slow economic recovery affects sales and electronic toys and iPads increasing dominate children’s attention. The Mattel corporate brand in particular has suffered as its value fell 29% to US$213 million. Mattel’s flagship toy, Barbie, which once held 25% of the US market for dolls and accessories, now enjoys just a 19.6% share. Barbie’s fall in popularity is reflected in its brand value, which has dropped 24% to US$476 million, just over a tenth of Lego’s brand value.Hasbro has had a mixed year, losing 10% of its brand value whilst seeing its brand rating upgraded from AA+ to AAA-. These results reflect its market performance; it has seen total revenue up 7% to US$1.47 billion, but a fall in sales of its most value brand Playskool



December 7, 2015

Indonesia's most valuable and powerful top 10 brands

The most powerful  and valuable brands in Indonesia : top 10








DBS, Singapore airlines and Wilmar among Singapore's most powerful brands








10 most powerful Australian Brands :








December 6, 2015

brands that changed the world: top 100 global brands




Which are the biggest and the most powerful brands that changed the world : Heres a look at the genesis of brands and how they are different
brands that changed the world: top 100 global brands


December 4, 2015

the most coveted and valued made in usa top 25 brands






The movers and shakers of made in USA brand


December 3, 2015

worlds 50 most powerful engineering and construction brands

CSCEC,BOSCH,HONEYWELL are among the top 10 most powerful engineering and construction brands in the world  with a combined brand valuation of over $300million



Caterpillar , Saint Gobain and  ABB are ranked 4th to 6th respectively. John Deer, MCC  Holcim and Otis complete the 7th to 10th position . The above data from brandfinance shows the complete list of  top 100  engineering and construction brands

the most valuable and powerful made in china brands

THE BIGGEST MOST POWERFUL 15 COMPANIES IN CHINA :China is a nation that continues to break global records. It is the world!s largest car market (14 million units sold), has the largest number of Internet users (400 million against the entire US population of 300 million), and its GDP is on the point of overtaking Japan to become the world!s second largest economy after the US. China is now home to among the best global brands.The IPO of Agricultural Bank of China (ABC) in Hong Kong and Shanghai on July 19 this year (and which is reflected in this report) means that China is now home to four of the world's 10 biggest banks by market capitalization. This has happened only five years since the country's first major state-owned lender – Bank of China - went public in recordbreaking IPO launches in Hong Kong and Shanghai.



"the top 15 biggest chinese brands "
China Mobile is the most valuable China brand, valued at US$22.62 billion. According to latest data  the second  most valuable China brand is banking giant ICBC, which has a brand value of US $16.947 billion.The second most valuable sector is Telecommunications with a combined brand value of US$37.436 billion, or 17.5% of the total. Meanwhile Insurance-related brands make up the third most valuable sector among the top 100 brands with a combined brand value of US$16.217 billion. China Life is by far the most valuable brand in this sector, with a brand value of US$11.073 billion.

December 2, 2015

the top 10 global insurance most powerful brands

ALLIANZ, AXA AND GENERALI  tops as the global biggest insurance powerhouses  ranking among the top 3 biggest insurance companies  with a combined brand valuation of over $425 billion .Chinese-based insurance brands have proved just how lucrative their domestic market can be. With the exception of China Life, which saw a 13% decline in brand value, the Chinese brands in the top 20 all boasted brand value growth of between 23 and 42%. Ping An, now valued at US$11.5 billion, became the most valuable Chinese insurance brand a year after it bought the Lloyd’s of London building, its first real estate acquisition outside China.


Industry giants Allianz and AXA heralded the resurgence of Insurance 50 brands and dominated the top 10, ranking 1st and 2nd as the most powerful insurance brand in the world. Allianz and AXA has been, growing by 2.5% and 2.2% respectively.Late 2013 saw Allianz appoint its first UK brand director in an effort to make the brand as well known in Britain as it is across Europe.The main driver of Allianz’s increasing brand value is solid revenue growth which  is expected to rise from $93billion to $107bn (15%) over the next five years.Italian insurance company Generali is ranked no 3  as the most powerful insurance brand followed by Chinese insurance company Pingan.is ranked no 4, No 5 is China life with  a brand value of  103 billion USD. Prudential of UK is the 6th most powerful insurance company with brand value of 7.8 billion USD
Nippon, Zurich ,Metlife and AIG make up the 7th, 8th, 9th and 10th  position and completes the top 10  most powerful insurance companies across the world

top 10 most powerful soft drink and beverage brands

The biggest and most powerful soft drink brands

The Coca-Cola Company and Pepsico remain the top 2 most powerful brands and they form the giants of the soft drinks industry; brands from their portfolios make up 8 of the top 10.  Coca-Cola remains the most valuable soft drinks brand, up 6% to US$35.8billion.Meanwhilethe number 3 most powerful soft drink brand is Red Bull, which continues to do well .The brand’s unique marketing strategy and its dominance in extreme sports has enabled it to stay relevant and exciting. Its brand value has risen 19% to US$7.4bn and it has become the 3rd most powerful brand across all sectors. Nestle and Sprite takes up the 4th and 5th position in the beverage market. ;
data Brand Finance is the world’s leading independent brand valuation and strategy

December 1, 2015

the top 10 most powerful nation as brands

The biggest and most power Global Nation As Brand: US, China and Russia are the most powerful brands


The brand valuation is calculated by using 3 metrics and is presented by brandfinance is based on 1) Enterprise Value – the value of the entire enterprise, made up of multiple branded businesses + 2)Branded Business Value – the value of a single branded business operating under the subject brand 3)Brand Value – the value of the trade marks (and relating marketing IP and ‘goodwill’ attached to it) within the branded business.
"The biggest nations as brands "

UK's most powerful brands by brand value

United Kingdom Top 10 Most Powerful brands by Brand Value: Among UK's top 10 brands are Shell,Vodafone and HSBC are ranked  as the top 3 . Orange, PWC and BT ( British Telecom) is ranked 4th to 6th respectively.


" top 10 UK most powerful brands by brand value"

The world’s most valuable top 10 airlines brands

EMIRATES, DELTA AND  UNITED  are among the worlds most valuable Airlines brand with a combined brand value of over$17.5 billion .The number one airlines brand with a highest brand value is EMIRATES.Emirates  continues to lead the sector with a 21% rise in brand value to US$6.6 billion. Formula 1, the French Open and most importantly football teams from PSG to Real Madrid and Arsenal to AC Milan all display the Emirates logo.


"global airlines most powerful brands in 2015"
With the exception of British Airways, the European brands in the table have seen minimal growth or a decline in their brand values. Iberia has been the worst affected, its brand value has fallen 23% to $951m. Southwest Airlines achieved a 52% growth in brand value Airlines 50 Sector Analysis – Airlines after a strong financial year and American Airlines’ brand value soared 39% to $3,649m, moving it up to 5th place