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Showing posts with label myspace traffic. Show all posts
Showing posts with label myspace traffic. Show all posts

March 29, 2011

What MySpace Dwindling Traffic Numbers Means












Monthly traffic stats don’t necessarily show the overall direction of web companies, but we’re seeing a pattern when it comes to Facebook and its most serious competitors, MySpace and Twitter.

Certainly, new efforts by the latter two sites could change things in the coming months — like MySpace’s music features, or Twitter’s new lists and retweet features. For October, though, the big three data firms, Compete, comScore and Quantcast, are all in agreement, and the pattern is the same one we’ve seen in recent months. The pattern shows very consistently that traffic to MySpace has been declining.

Very clearly Myspace has a lot to do to arrest its declining traffic. When users stop coming to your site it generally means  many things, however the most of the  two important  things often mean ... your competitors have done something  which is taking users to them , or you have screwed up your site.. in a big away .. and if this trend is happening for a long time , for big companies  it generally again mean two things , you sell out . or you shut down ... No guesses for what Myspace is going to do ..

Myspace Sell off To to Vevo , Fuels Brands To exit

Following ComScore’s dismal reports on Myspace losing 10 million users over a month, it is now being reported that advertisers are reluctant to use MySpace just as News Corp holds talks with Vevo over the possibility of disposing of the site.

After kicking off a strategic review looking to sell or spin off the declining social networking website last month, News Corp initially approached Vevo about acquiring Myspace, according to US media reports. Reuters  also reports that the deal being discussed would see Vevo taking over Myspace, with News Corp taking a stake in a new venture. But at the same time, it reports sources saying the deal’s chances of going through are “very slim”.

Traffic to Myspace last month plunged 44% from a year earlier to 37.7 million unique U.S. visitors, its lowest monthly total since February 2006, according to comScore Inc.

And no wonder – along with the falling traffic numbers, today the Wall Street Journal (also owned by News Corp) is reporting that advertisers are abandoning the site, particularly the long term deals that tend to be the most profitable for media owners.


March 23, 2011

September 8, 2007

Social Networking grows in 2007

Comscore released the results of a study on the expansion of social networking across the globe, revealing that several major social networking sites have experienced dramatic growth during the past year.



Social networking behemoth MySpace.com attracted more than 114 million global visitors age 15 and older in June 2007, representing a 72-percent increase versus year ago. Facebook.com experienced even stronger growth during that same time frame, jumping 270 percent to 52.2 million visitors. Bebo.com (up 172 percent to 18.2 million visitors) and Tagged.com (up 774 percent to 13.2 million visitors) also increased by orders of magnitude.

“During the past year, social networking has really taken off globally,” said Bob Ivins, executive vice president of international markets. “Literally hundreds of millions of people around the world are visiting social networking sites each month and many are doing so on a daily basis. It would appear that social networking is not a fad but rather an activity that is being woven into the very fabric of the global Internet.”


MySpace, Facebook Strong in North America; Bebo Grabs Hold in Europe

While attracting global users, specific social networks have a tendency to skew in popularity in different regions. For example, both MySpace.com (62 percent) and Facebook.com (68 percent) attract approximately two-thirds of their respective audiences from North America. That said, each has already amassed a large international visitor base and both appear poised to continue their global expansion.

Bebo.com has a particularly strong grasp on Europe, attracting nearly 63 percent of its visitors from that region, while Orkut is firmly entrenched in Latin America (49 percent) and Asia-Pacific (43 percent). Friendster also attracts a significant proportion of its visitors (89 percent) from the Asia-Pacific region. Both Hi5.com and Tagged.com exhibit more balance in their respective visitor bases, drawing at least 8 percent from each of the five worldwide regions.

Techcrunch recently came out with numbers showing how Orkut lags behind with facebook in terms of numbers in the United States .Orkut has 425 million monthly page views compared to 15 billion for Facebook in the US





But if we see the overall worldwide Comscore numbers - Facebook doubles to 31 billion monthly page views, but Orkut jumps all the way up to 38 billion (we’ve also included some of the other big social networks for comparison in this chart)


The important lesson here is that the "social networking sites" are more regional and cultural specific" No social networks actually dominate the global marketplace. Social networking is more dependent on the local markets, the local demographics and how website customizes its services for local audience.

It would be interesting to see if any social networks can become a global giant and appeals to audiences worldwide . I would not surprised if we actually can see MySpace launching an Indian or a Japanese version soon along with local languages . Orkut has started rolling out its service in many Indian languages like Tamil,Marathi and Bengali . For an entry into a country like India , This is a safe way for Google to be a part of the India growth story .Going Local .. is the key to cracking developing countries where social networking is still at a nascent stage.