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Showing posts with label neilsen. Show all posts
Showing posts with label neilsen. Show all posts

March 13, 2015

Neilsen Estimates Americans spent 11 man hours of electronic media per day

:
Nielsen report on electronic media and US
According to Nielsen's Total Audience Report, Americans aged 18 and older spend more than 11 hours a day watching TV, listening to the radio or using smartphones and other electronic devices.

Most charts on media  usage or media consumption  provides a data that easy to interpret.. but the problem in such kind of data  in today's age of cross platform content broadcasting is that the data overlap can be substantial as  globally we move towards a  fragmented media 


 So while I  am listening to my iPod,  I can catch up on the live  cricket action via  ESPN mobile app . I can catch up on  the movies i missed at HBO last week, on TV  on my smartphone using using Dish TV Mobile App. 

January 13, 2014

With Over 21% share of advertising budgets , FMCG emerges no 1 in Ad Spends

Global ad spends across industry verticals


 The FMCG sector continues to " spend aggressively "  in terms of advertising spends, with over 20%  share of advertising Budget which was 6% YoY increase in the fast moving cosumer goods (FMCG) , which has been the long-standing leader among the other macro sectors, held 21.3 % of ad spend, bolstered by a 5.7 percent year-over-year increase in ad spend."

Meanwhile ,ad spends across  Auto  sector slowed down, with a slowing economy, which resulted in  3.1%   the first six months of 2013, but maintained a  over 9%  share of ad spends


Health care ad spending began to recover in the first half of 2013, as expenditures grew 2.5 percent year-over-year.

January 22, 2013

Maruti Suzuki ranked no 1 as India's Most Savvy Social Media Brand




Nielsen | Maruti Suzuki Tops NM Incite India’s Social Media Brand Equity Ranking Q2 2012: Maruti Suzuki ranks number one in NM Incite India’s Q2 2012 Social Media Brand Equity Ranking (SMBER) list of brands that have been most successful in creating social media brand equity in India. NM Incite India produces the SMBER index brands based on the volume of associated buzz on social media sites and public sentiment surrounding the brand in the online world of India


NM Incite, a Nielsen/McKinsey company, launched the Social Media Brand Equity Ranking (SMBER) Index earlier this year. The index uses a model of analysis to measure and rank brands based on the volume of associated buzz on social media sites and public sentiment surrounding the brand in the social space. It identifies broad patterns of volume, sentiment, frequency and content themes from publicly available social media sources that can include blogs, blog comments, boards, forums, groups, FacebookTwitter and other online services.




The latest Social Media Brand Equity Ranking analyzed a total of 462 brands across 32 categories in India.
Maruti Suzuki has taken the lead owing to its strong performance across social media channels and networks, pushing Samsung Mobile to second place. The brand enjoys strong sentiment and high volumes of conversation on auto forums that include blogs, boards, forums, and social media sites Facebook, Twitter and YouTube.