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Showing posts with label newspapers. Show all posts
Showing posts with label newspapers. Show all posts

June 8, 2015

newspaper ad revenues dips 6% ,$92 billion derived from digital and print

" state of newspaper and print revenues"




 Newspaper ad revenues dropped by 6% last year, marking the 7th consecutive year of declines after a 7.3% fall last year, per new figures from the Newspaper Association of America (NAA)
Globally, revenues from newspaper circulation exceeded advertising revenues last year for the first time this century  if reports fom the World Association of Newspapers and News Publishers (WAN-IFRA)  are to be beleived.

Of the estimated US $179 billion in circulation and advertising revenue generated last year, $92 billion derived from print and digital circulation compared with $87 billion for advertising.

source : marketingcharts

April 8, 2012

Newspaper advertising writing its Obituary in US,UK












Newspaper advertising: Getting worse | The Economist: "N THE Pew Research Centre’s annual “State of the News Media” report, which came out yesterday, there is an intriguing statistic: last year, American newspapers lost $10 of print advertising revenue for every $1 they gained in online ad revenue. The year before, the ratio was just $7 to $1.
The data, from the Newspaper Association of America, show that print revenues fell by $2,026m in 2010 and $2,103m in 2011. The online sort rose by $299m in 2010 but only $207m in 2011. Meanwhile US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow  to an additional 23.3% to $39.5 billion this year—pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer

 eMarketer predicted that in 2011 Facebook, Google, Yahoo!, Microsoft and AOL combined would have 47% of the market for online display advertising, the kind for which they compete most directly with newspaper sites. By 2014, it reckons, their share will have grown to 54% (see the chart on the right). Tangentially, 2012 is the year when eMarketer thinks online advertising will overtake print advertising as a whole. Print advertising spending is expected to fall to $33.8 billion in 2012 from $36 billion in 2011.


'via Blog this'

March 3, 2012

UK Newspaper's Mobile Traffic exceeds online


Last month the ABC launched new metrics allowing publishers to measure app traffic.The data supplements ComScore's regular Media Metrix report, which covers the number of unique users websites attract from home and work computers and is based on a survey panel and site-centric tagging.
Not all newspaper publishers have signed up for the new data, which is gathered via tags on their content and covers mobile and tablet browsers and apps as well as computers in shared locations such as libraries, schools and cafes.
New data from ComScore has revealed the Daily Mirror is attracting a greater proportion of readers on mobile devices and shared computers than Mail Online which includes mirror.co.uk and mirrorfootball.co.uk, has 4.1 million unique visitors by the home and work data and 4.46 million if the mobile devices and shared computers are also included. ( source :brandrepublic )

The Mail Online has 10.52 million unique visitors by the regular measure and 10.96 million with the additional data.
The incremental reach varies from 8.3% in the Mirror's case to 4.2% for the Mail.
According to ComScore the accuracy of the data depends on the level of coverage publishers are at with tagging their mobile content.





April 12, 2011