How Pharma Brands are planning to spend across markets: Top 5 trends for research agencies, publishers and adnetworks on the growing healthcare market
December 28, 2015
December 13, 2015
coming soon :instagram with 3D touch features
Instagram is planning to bring the 3D Touch feature of ‘Peek and Pop’, currently exclusive to Apple iPhone 6s series, to Android as well. A report on The Verge had noted that the feature had gone live with a new update on Android, but it was later pulled back by Instagram. -
However there are some limitations on using Instagram , as users can access 3D Touch features only inside the app and not from the homescreen. Also Android users need to long press to access the feature. The lack of pressure-sensitive screens on Android makes the whole experience less exciting compared to latest iPhones. -
However there are some limitations on using Instagram , as users can access 3D Touch features only inside the app and not from the homescreen. Also Android users need to long press to access the feature. The lack of pressure-sensitive screens on Android makes the whole experience less exciting compared to latest iPhones. -
Youtube ,Snapchat replaces Facebook as US teens favorite social destination
A new study by Forrester Research found that just 65 percent of U.S. online users between the ages of 12 and 17 consider Facebook to be cool—ahead of Tumblr (62 percent), Pinterest (58 percent) and Google+ (55 percent), but lagging behind YouTube (80 percent), Snapchat (79 percent), Instagram (78 percent), Vine (72 percent), Twitter (69 percent) and WhatsApp (67 percent).
However, Forrester found that more than 60 percent of respondents use Facebook the most of all social networks, with more than one-third saying they are on it “all the time.”
December 7, 2015
December 5, 2015
December 2, 2015
top 3 pharma giants marketing budgets vs research and development budget
The global pharmaceutical market is expected to reach sales of nearly $1.1 trillion by 2015, marked by slowing growth in developed markets and strong sales in emerging markets.Latest data from the global pharma industry shows digital spends spent amounted to $2.5 billion channels including pharma company websites, social media, web banner advertising in professional online journals and mobile apps.
That works out to be approximately 6% of the total audited marketing expenditure, which includes "traditional, personal promotional channels;" i.e., sales reps.
The chart shows the marketing budgets and Research and development budget for pharma industry top 3 giants. Johnson and Johnson spends the highest on marketing and sales, with over $15billion, while RD spends for the brand accounts of over $8billion.
Both Novartis and Pfizer spends higher on sales and marketing as compared to research and development with $14billion and $12billion respectively, while RD spends by Novartis is $10billion and $7billion
November 13, 2015
Inbound marketing vs outbound marketing :lessons for small and medium business
Inbound vs outbound marketing : What is the best way for marketing for small and medium business