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Showing posts with label online. Show all posts
Showing posts with label online. Show all posts

November 21, 2016

pharma brands marketing spends by channels and region

How Pharma Brands are planning to spend across markets: Top 5 trends for research agencies, publishers and adnetworks on the growing healthcare market






consumption of global media share:tv vs tablet vs desktop vs smartphone

consumption of global media share::tv vs tablet vs desktop vs smartphone

consumption of global media share::tv vs tablet vs desktop vs smartphone 

 
According to recent data from InMobile on global media consumption,Mobile takes up a significant share of media time across markets and has surpassed time spent online in many markets.globally 26% of media share comes from Mobile( SMS or Voice calls).22% comes from online usage from desktop or laptop.22% media usage comes from TV.9% comes from tablet and 12% from radio and 8% from print media 


India and Japan leads mobile media usage with 28%, while . 34% Chinese users goes online usage via laptop or desktop while 25% users from singapore do likewise .

marketing budgets of leading tech industry brands

"marketing and sales budgets of technology's leading company brands"

 
So how much does the world biggest brands on marketing ? The rule of the thumb generally is that " companies spend around 8 to 10% of their revenues on marketing. While that might  seem like a generalization. Most companies marketing spends is a factor of  what they earn. 
However most Enterprise marketers say engagement is their most important goal (82%), followed by sales (81%), and lead generation (79%).
For example Microsoft spends an approximate  18% of their total revenue on marketing spends across digital, print, TV, offline, POP and other media.technology companies. Microsoft has seen a 12% increase YoY on their market budgets.

Intel's average spending on marketing  is 15% a compared to Apple's 7% and Google's 12%. The majority of  tech companies ' budgets has been on digital. Microsoft has spent more than $47 million for Xbox One ads on television this year, according to data from iSpot.tv, which is 50% more than Sony’s $30 million.Microsoft’s has spread its ads across 37 different networks and nearly 1,000 unique shows. Sony’s campaigns have spread to 25 networks and more than 500 shows. Top networks include Fox, NBC, and ESPN. 

 Apple however increased its advertising spends dramatically by 50% to a record $1.8 billion last year in 2015 according to its annual report.The $600 million increase, for the year ending Sept. 26, was six times larger than the $100 million rise seen a year earlier to $1.2 billion in the year to September 2014 and $1.1 billion in the 12 months before that.Apple’s ad spend has tripled since 2010 when it was $691 million, rising to $933 million in 2011 and $1 billion in 2012.However ad spends constitute less that 1% of Apple's record profits of $53.4 billion on turnover of $233.7 billion,

Meanwhile Amazon has been spending a record high on its marketing.From November 2014 to November 2015, the company raked in more than $71 billion in online sales, which is more than Walmart, Apple, Macy’s, The Home Depot, Best Buy, Costco, Target, Gap Inc., Williams-Sonoma, Sears and Kohl’s sold. Combined. Meanwhile according to statista Intel has spend around 7.93billion USD on advertising in the year 2015.






November 10, 2016

$1 billion online sales in just 5 minutes on chinese singles day

"Singles day eshopping festival in china set to generate record revenues"

"world's biggest online ecommerce sales  in china during Singles' Day shopping festival"

The world’s biggest  online ecommerce sale began at midnight Beijing time on November 10th,2016. when Chinese e-commerce giant Alibaba launched its Singles' Day shopping festival. But perhaps more importantly, this year a number of American brand is  making their debut. Including Levis and Smucker's. Smucker  is using the event to introduce China's more than 1.3 billion consumers to the joys of peanut butter and jelly. Alibaba's online marketplace sale began at 11:00 a.m. EDT. Alibaba reported that it  posted $1 billion in sales within the first five minutes .Going by the trend, Chines singles day online commerce sales will probably exceed $20billion in 2016.In the first hour, order volume reached a record-breaking 175,000 orders per second, according to Clavis Insight. Total sales in the first two hours passed $5 billion, with 84% of sales coming from mobile devices.
Top sellers so far this year included the iPhone 7, Beats headphones and Dyson branded products.Alibaba has being a part of  chinese singles day online shopping sale  on Nov. 11 for seven years nows ince 2009. Last year Alibaba (BABA) booked sales of $14.3 billion on Singles' Day.


 This year, it's estimated the company could sell as much as $20 billion worth of goods, a 40% year-over-year increase over last year, according to New York-based research firm Fung Global Retail & Technology. Close to 100,000 brands, put of which11,000 of them from outside China, will be selling orders on the site, said Alibaba.This year Alibaba is also offering shoppers the chance to make virtual, 360-degree shopping trips to foreign stores that include Macy’s, Costco and Target using a special virtual reality shopping program called Buy+.

August 19, 2016

cisco set to fire 7% of its workforce ,as enterprise customers moves to remote data centres


Cisco Systems is set to layoff 5,500 employees as the hardware giant has started to face the heat , as its  corporate customers are starting to rely on cloud and remote data centers for their computing needs instead of online networks maintained on their own premises.Cisco is trying to rapidly adapt to technology changes that have reduced demand for its main products.The implication of this would be that 7% of of Cisco's roughly 74,000 workers will lose their jobs.
Cisco is now focusing more on equipment tailored for large data centers and pouring more resources into software and security. The new emphasis is being orchestrated by CEO Chuck Robbins, who replaced the Cisco's long-time leader, John Chambers, nearly 13 months ago.


Cisco itself has previously laid off 6,000 workers in 2014 after letting go 4,000 employees in 2013.

August 4, 2016

3 instances when you should not be using a .com as a top level domain

  WHEN NOT TO USE.COM AS YOUR TL DOMAIN :Most of web urls have a .com as a TLD, however in some certain circumstances its better to avoid using a .com as a TLD We take a look into a few special cases when we use TLD other than .com

1) When you own the brand .com already and wish to redirect it to a .tv, .org,.biz possibly for marketing, branding and geographic reasons , to venturing into areas across corporate social activity as a CSR initiative. Additionally, any socially relevant service or addressing the bottom of the pyramid either through a corporate initiative or tying up with a NGO.
2.You can use .gov,.mil,.Edu domains if you belong to the similar category ( for the appropriate organizations and associations )


3) When you are serving a specific geography or a market and are completely focussed on “the local market” without the any intention of venturing into other markets for a long time to come. In such cases country extensions are a great way to get good search ranking. ( co.uk, co.in..br,.fr ,.de ) 4) When your organization is non profit and you are into a social cause, like NGO, charity, helping war veterans, collecting donations for social cause. Under these circumstances you can use a .org. extension


The world wide web 's made of of 92% .com domain as the TLD. Though the top level domain hardy matters in terms of search, however the url is an important  part of online branding as well as social media .

February 8, 2016

How to display different content to search engines and visitors





A variety of strategies are used to segment content delivery. The idea is to serve content that are not meant for search engines in a un spiderable format( placing text in images flash files and plugins)

However dont use these formats for the purpose for cloaking, rather you should use them for if they bring substantial benefit to users If you want to show the search engines , you dont want visitors to see ,you can use CSS formatting( preferably not display:none) as the engines might have filters to track this
 However keep in mind that  search engines are very way of webmasters to use such tactics. Use  cloaking only if it brings substantial user benefits



 Tactics to show  different content for search engines and users  Robot.txt files : This file is located at the root level of your domain( www.domain.com/robots.txt) which you can use to 1)Prevent crawlers form accessing non public from parts of your website 2) Block search engines from accessing index scripts,utilities or other types of code, 3) Auto discovery of XML sitemaps.

The robot.txt must reside in it root directory and should be in small case. Any other format is not valid for search engines

 Syntax of robot,txt file : The basic syntax of robot.txt is fairly simple. You specific a robot name such as google bot and specify an action. Some of the major actions you can specify are

Disallow : use this to specify google bot not crawl your certain parts of your website
NoIndex : Use this page for telling the bots not to iindex your site in its SERPs. ( this might be used when you wish to hide duplicate content pages in your site)



heres an example of "robot.txt file"

User agent : Googlebot Disallow: 
User agent :msn bot #Block all robot  tmp and logs directories ( the has symbol# )may be used for comments within a robot.txt file where everything after the # on that line be ignored 

One additional problem webmasters run into , is   when they have ssl installed so that pages may served v iaHTTP and HTTPS .
However the search engine will not interpret this as robot.txt file at http://www.domain.com/robot.txt as a guiding their crawl behavior on http:www.domain.com/txt.
For this you need to create additional robots.txt file at yourdomain.com/txt. so if you want toallow crawling of all pages served from your https server you would need to implement the following FOR HTTP user agent: * disallow FOR HTTPS user agent:* disallow: