Showing posts with label online spending. Show all posts
Showing posts with label online spending. Show all posts
June 10, 2015
June 5, 2015
3 industries with highest digital spends in Germany
The above chart shows the top 10 industry verticals where German Companies spend their online advertising budgets for the past years from 2010 to 2014..
In 2014 the highest spending online spends were across 1) Financial sector with 19% 2)Automobile with spent 16% on online advertising ( highest since 2010)
Meanwhile digital spending across Telecom, Media and services sector dropped considerably .. Services were the worst hit ( 12% as compared to 22% in 2010) while the food industry spends remained constant
Europe has the smallest number of among all the geographical nations In 2014 the highest spending online spends were across 1) Financial sector with 19% 2)Automobile with spent 16% on online advertising ( highest since 2010)
Meanwhile digital spending across Telecom, Media and services sector dropped considerably .. Services were the worst hit ( 12% as compared to 22% in 2010) while the food industry spends remained constant
March 15, 2015
Global Ad spends across EU and N America to decline , Asia pacific to account for 29% global spends
The two charts compare global media spending by worldwide regions 2013 vs 2017 BY 2017 media spends in North American regions would form 34% of the total media spends worldwide
The above chart shows the global media ad spending by Geography. North American markets would continue to lead the world in terms of media ad spending by 2017 followed by Asia Pacific and Western Europe in 2017
While North America would see a decline of 1.2% by 2017 and account for 34.4% spends Western Europe is set to witness a decline of 2% ,which will form 19.3% global media spends . Contrast that to "Asia Pacific " which is set to grow 2% and make up 29% global Ad Spends .