how does ad budget spends differ by industry

  global advertising spending in the first quarter of 2013 and the first quarter 2014, by industry sector.( statista )

Where does the  highest ad budgets go to ? which industry  takes up the highest ad budgets ? FMCG and media and entertainment  tops global ad spends. The light  and the dark blue compares  the  last two years.

Continue Reading →

3 industries with highest digital spends in Germany

Share of online advertising spendings in the media mix in Germany from 2012 to 2014, by industry

 The above chart shows the top  10 industry verticals where  German Companies spend their online  advertising budgets  for the past years from 2010 to 2014..  

In 2014  the highest spending online spends were across  1) Financial sector with 19% 2)Automobile  with spent  16% on  online advertising ( highest since 2010) 
Meanwhile  digital spending across Telecom, Media  and services  sector dropped considerably .. Services were the worst hit  ( 12% as compared to 22% in 2010) while the food industry  spends remained constant

Europe has the smallest number of  among all the geographical nations 

Continue Reading →

Global Ad spends across EU and N America to decline , Asia pacific to account for 29% global spends

The two charts compare  global  media spending  by worldwide  regions 2013 vs 2017 BY 2017  media spends in  North American regions would form 34% of the total media spends worldwide 

The above chart shows the global media ad spending by Geography.  North American markets  would  continue to lead the world in terms of media ad spending by 2017  followed by Asia Pacific and Western Europe in 2017

While North America  would see a decline of 1.2% by  2017  and account for  34.4%  spends   Western Europe is set to witness a decline of 2% ,which will form 19.3%  global media spends . Contrast that to "Asia Pacific " which is set to grow 2% and  make up 29% global  Ad Spends .

Continue Reading →