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Showing posts with label online advertising. Show all posts
Showing posts with label online advertising. Show all posts

January 3, 2018

how google evaded $19 billion in taxes

Alphabet Inc's Google moved $19.2 billion to a Bermuda shell company in 2016, regulatory filings in the Netherlands show -- saving the company billions of dollars in taxes that year. Tech companies like Google Apple and Microsoft have for a long time balked at the 35% corporate tax the current tax code requires them to pay on worldwide profits returned to the U.S and often used complex financial methods to circumvent and avoid paying taxes, Most technology companies have parked as much of their profit as possible in overseas subsidiaries in countries like Bermuda and Ireland, where tax rates are low. Google used two structures, known as a "Double Irish" and a "Dutch Sandwich," to shield the majority of its international profits from taxation

The setup involves shifting revenue from one Irish subsidiary to a Dutch company with no employees, and then on to a Bermuda mailbox owned by another Ireland registered company.The amount of money Google moved through this tax structure in 2016 was 7 percent higher than the year before, according to company filings with the Dutch Chamber of Commerce dated Dec. 22 and which were made available online Tuesday. News of the filings was first reported by the Dutch newspaper Het Financieele Dagblad.

Zion Research Group estimates that U.S. companies in general have $2.8 trillion in profits parked in overseas affiliates.Meanwhile the big tech companies have increased their lobbying efforts on tax policy. The Big 5 tech companies increased their lobbying spending in the third quarter of 2017 (the last reporting period) by a collective 24.3% compared to the same quarter in 2016. Microsoft alone had 81 lobbyists from 16 different firms (and Amazon had 64 lobbyists) working for them to influence Congress specifically on tax issues in the first three quarters of 2017, according to Public Citizennbsp;

According to Wired US companies overall are stashing $1.17 trillion offshore and about half of that ($462 billion) is tech company dough. If they paid 30 percent on those earnings, same as you do, they’d be able to completely fund California K-12 public schools for almost two years.The Big 5 tech companies–Apple, Alphabet, Amazon, Facebook, and Microsoft–currently have a combined $457 billion held in overseas subsidiaries. Apple holds more profits overseas than any other company, with Microsoft closely following.

December 1, 2016

brexit blues fail to stop uk digital media double digit growth rate of 12%

"post brexit digital media growth rate"

"brexit blues fail to stop uk digital media double digit  growth rate of 12%"
United Kingdom Digital Media Ad revenues by Companies


It seems Brexit will be unable to stop the rapid growth of digital media in the United Kingdom.Strong demand for digital advertising in UK’s advertising market is  a reminder to the fact that for the moment at least—the industry is shrugging off concerns about the impact of a potential Brexit.This year, 2016 digital ad spending in the UK is expected to grow by 12.0%. That compares to 31.1% growth in net digital ad revenues at Facebook, 13.9% growth at Google and 13.2% growth at Twitter.UK  total digital adspend grew 16.4% in 2015 to over £8.6bn with the average home now owning 8.3 internet devices.All 3 biggest internet giants Facebook, Twitter and Google are set to outpace digital advertising growth in the UK in 2016, according to research from eMarketer. 

Reports indicate Google will net £3.80 billion ($5.81 billion) in ad revenues—accounting for almost 40% of all digital ad spending in the UK). With Facebook a clear leader in digital advertising, it remains to be seen whether there will be a knock on effect after it was found to be overstating the average view times on its video content from between 60 to 80 per cent for the last two years. Nonetheless, it is predicted that it will net digital ad revenues of £1.19 billion due to alterations made to its mobile video formats, new ads in mobile newsfeeds and a new suite of Instagram ad formats. 

Twitter on the other hand received a significant downgrade, set to grow by about 14 per cent generating around £153.5bn, down from previously predicted growth of 31 per cent although rumours of a new buyer can breathe new life into the network.The amount of time UK adults spend consuming digital content continues to rise with consumers spending an extra 25 minutes a day on digital devices in 2016 compared to last year, according to eMarketer’s latest forecast. This means that in 2016, UK adults are expected to spend 9 hours and 47 minutes consuming media compared with 9 hours and 26 minutes last year—a 3.7% rise.In 2016, digital media consumption will pass a milestone, accounting for just over half (50.07%) of total media consumption in the UK for the first time.

When it comes to eCommerce UK, US and German consumers spend the highest amount per person online worldwide, according to research compiled by Internet World Germany.British shoppers spend the most - an average of £1,050 each year, followed closely by the US with £1,001. German consumers take the third spot, with online shoppers spending £915 on average per year.

Mobile use, particularly smartphone use, is behind much of this growth. Almost two-thirds (62.3%) of UK consumers will use smartphones in 2016, and this is reflected in eMarketer’s mobile time spent estimates. Overall mobile media consumption will reach 2 hours and 40 minutes this year, up from 2 hours and 18 minutes in 2015

November 2, 2016

for 260 million clicks apparel advertisers spent $267 million on paid search

"for 260 million clicks apparel advertisers spent $267 million on paid search "

For 550 million clicks Apparel Advertiser spend over $500 million on paid search ads  in the first 6 months of 2016 ( Kantar Media Paid Searh data)

Apparel Retail advertising saw  53,000 online advertisers competing for  a higher than average CTR which stood at 4.20%( a 20% rise in CTR as compared to Q1). Total paid search clicks in q2 decreased to  260 million as compared to 306 million clicks in q1,2016 . Cost per click in q2 rose to $1.03 as compared to 0.$97 in q1.(kantar Media)

However, total spend by apparel adverertisers was down 10%, dropping from $295 million in Q1 to $267 million in Q2, based on a 24% drop in impressions and a 15% drop in clicks quarter over quarter. The number of advertisers competing in the Apparel category decreased as well, down 13% in Q2.

February 9, 2016

100 Leading National Advertiser and their ad spends

top 200 brands ad spending by category


The nation's 200 biggest advertisers last year reduced measured-media spending by 1.8%, with cuts in every major medium except broadcast network TV and cable TV networks. Of the top 200' leading brands spending on internet display advertising last year tumbled 13.3%
However spending on offline spends increased by  by 6.5% in 2014. To know the industry breakdown of ad spends, see here or below

However nmeasured spending continues to take a bigger slice of budgets, capturing 47.8 percent of 200 biggest brand ad spend.Total 2014 U.S. ad spending for the 200 LNA rose for marketers in 12 of the 15 largest categories. Marketers with the biggest gains: travel (up 14.5 percent), apparel (9.8 percent), entertainment/media (5.2 percent) and pharmaceuticals (5 percent). Spending fell in food (down 4.1 percent), technology (-3.5 percent) and personal care (-2.2 percent). ad and promotion spending last year. T

January 29, 2016

January 26, 2016

50% global digital ad spending is accounted by us and china


US and China accounts for more than 50% of digital ad spending budgets with a total of $73billion  shared between the 2 nations last year. According to emarketer out of  a total of $146billion  digital spending  which is presently shared between   biggest top 5 digital markets of the world, which includes  Japan ,UK, Germany apart from US and China

January 21, 2016

67% users move between devices when they are shopping online

"67% users move between devices when they are shopping online"

Cross Device consumer insights

"67% users move between devices when they are shopping online 

January 16, 2016

list of mergers and acquisitions likely to face antitrust scrunity

"list of biggest 10 mergers to face antitrust proceedings"
The infographic shows the  list of corporations  with their  recent acquisitions.These are among the biggest mergers  that are likely to face  antitrust scrutiny this year. Among one of the biggest  deals last year  was  ABInbev and Sabmiller's 108 billion deal which will   combine worlds 2 largest brewer . Among the other biggest mergers include

  • Dow Chemicals and Dupont
  • Anthem Cigna and Aetna Humana
  • Halliburton and Baker Hughes
  • Walgreens and Rite Aid : the number 1 and no 3  pharmacy  chains set to create the biggest pharma chains
  • Staples and Office Depot 

mobile spends in europe set to exceed 50% of their digital media spends

"mobile as a part of overall digital spending in europe"


  • In UK  mobile spends in 2016 is expected to touch 49% of  total digital marketing spends
  • Norway mobile ad spends will contribute 46%
  • France and Denmark mobile will reach 31% in 2016
  • Netherlands, Italy and Germany  will see its mobile spends reach 44% of their total digital budgets
  • Germany mobile ad spends  will see the fastest growth in western europe with 13% increase . In 2015 mobile spends  in Germany contributed 31% of its online ad spends 
  • Both Finland and Sweden will see their  mobile media spends  touch 45%
UK  rank first on Europe as the nation with the highest mobile  ad spends  49%,followed by Norway.Across Western Europe the average mobile ad spends out of total digital media spends is 44% 

January 10, 2016

digital key market indicators in united kingdom

"UK digital media market indicators"

The chart shows the key indicators of digital media in United Kingdom 

UK is expected to see a revenue in the "Digital Media" market amounts to mUSD 6,571.2 in 2016. The biggest digital market in UK  is  "Digital Games" with a market volume of mUSD 3,150.8 in 2016.

December 7, 2015

overall media spending by ad categories; digital vs tv vs print vs ooh

According to a recent McKinsey report,total global media spending will rise from US $1.6 trillion in 2013 to a projected US $2.1 trillion in 2018, a 6.4 percent increase compounded annually

"digital media vs Television vs print media ads spent'
overall media  media spending by categories; digital vs tv vs print vs ooh
Media categories  covered in the McKinsey overall media spending report 2015-2018"
Media categories  covered in the McKinsey overall media spending report 2015-2018

overall media spends worldwide is  expected to be lead by  digital advertising, broadband, and video games. The digital including mobile will be  the fastest growing segments over the next five years, with projected compound annual increase of   15.1 percent, 9.6 percent, and 9.3 percent, by 2018
By 2016  digital  advertising will exceed $193billion

. TV advertising, out-of-home advertising, and cinema will be the only other media , besides  digital media  to grow by more than 5 percent on a compound annual basis.The print-oriented segments will remain the weakest over the next five years. Consumer magazines will be lower in 2018 than in 2013, while educational publishing, consumer books, and newspaper publishing will grow at compound annual rates of 1.0 percent or less.

December 2, 2015

banner ad revenues in UK by internet user : desktop vs mobile

The below chart shows UK  Banner advertising digital revenues per user from 2014 to projected usage by 2020 

online banner ad revenues in UK per user is $16
In UK digital banner advertising revenue per UK user for desktop  is expected to   grow to  $21 by 2020 compared to banner ads revenues of $19.78 per user in 2015.

However mobile advertising revenues from banner advertising  in UK  is presently $2.6 per user  and expected to grow to $5.46  by 2020

November 8, 2015

Target to close 13 stores in US, just after closing down all 133 stores in canada

Target is ranked No. 16 in the Internet Retailer top 500 Ranking 

The second-largest discount retailer in the United States Target  is set to close down 13 of its stores across the US  due to the locations' poor performance. Eligible employees will be given the  option to move out or be transferred  to another location according to a company spokesperson .

Target had earlier laid off about 2,000 professional employees in a series of workforce reductions. Last January, the company also closed all 133 of its stores in Canada after failing to make enough revenue there.Currently Target as 1,799 U.S. stores.This is in contrast to one of its competitor Amazon which has announced that it will hire an additional 100,000 workers for the holiday season.Meanwhile the upcoming holiday season Target has started to offer customers free shipping during this years( see after the jump or click  below)

Target's Average U.S. Revenue per Square Foot has increased steadily from $280 in 2009 to $303 in 2014.

In time for the Holiday season Target Corp. is offering free shipping and returns on all online orders from Nov. 1 through Christmas Day.  This is the second straight holiday season that Target has offered free shipping on all online orders, though last year the promotion was offered only through Dec. 20. This is also the second time in recent months that Target has offered free shipping on all online orders to entice shoppers.

September 2, 2015

New extended List of all countries which can avail Twitter Self Serve Ads on its Platform"

Here’s the list of previous countries with access to self-serve ads:
Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, Ecuador, France, Germany, Guatemala, Bahasa Indonesia, Ireland, Israel, Italy, Japan, Luxembourg, Mexico, Netherlands, Norway, New Zealand, Panama, Peru, Singapore, South Africa, Spain, Sweden, Switzerland, United Kingdom, United States
Here are the countries and territories added today:

Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Armenia, Aruba, Azerbaijan


Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belize, Benin, Bermuda, Bhutan, Bonaire, Saint Eustatius and Saba, British Indian Ocean Territory, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi


Cambodia, Cameroon, Cape Verde, Cayman Islands, Central African Republic, Chad, Christmas Island, Cocos (Keeling) Islands, Comoros, Cook Islands, Costa Rica, Cote d’Ivoire, Croatia, Curacao, Cyprus, Czech Republic


Democratic Republic of Congo, Dominica, Dominican Republic


Egypt, El Salvador, Eritrea, Estonia, Ethiopia


Falkland Islands, Faroe Islands, Fiji, French Guiana, French Southern Territories


Gabon, Gambia, Georgia, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guernsey, Guinea, Guinea-bissau, Guyana


Haiti, Heard Island and McDonald Islands, Honduras, Hong Kong, Hungary

–I & J–

Iceland, India, Iraq, Isle of Man, Jamaica, Jersey, Jordan

–K & L–

Kazakhstan, Kenya, Kiribati, Laos, Latvia, Lebanon, Liberia, Libya, Liechtenstein, Lithuania


Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mayotte, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Mozambique


Namibia, Nauru, Nepal, New Caledonia, Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands


Pakistan, Palau, Palestine, Papua New Guinea, Paraguay, Philippines, Pitcairn, Poland, Portugal

–Q & R–

Qatar, Republic of the Congo, Reunion, Romania, Rwanda


Saint Barthelemy, Saint Helena, Ascension and Tristan Da Cunha; Saint Kitts and Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, Samoa, San Marino, Sao Tome and Principe, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Solomon Islands, Somalia, South Georgia and the South Sandwich Islands, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland


Tajikistan, Tanzania, Thailand, Timor-Leste, Togo, Tokelau, Tonga, Trinidad and Tobago, Turkey, Turkmenistan, Turks and Caicos, Tuvalu

–U & W–

Uganda, Ukraine, United Arab Emirates (UAE), United States Minor Outlying Islands, Uruguay, Uzbekistan, Vanuatu, Vatican City, Venezuela, Virgin Islands (US), Wallis and Futuna, Western Sahara

–Y & Z–

Yemen, Zambia, Zimbabwe