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Showing posts with label online advertising trends. Show all posts
Showing posts with label online advertising trends. Show all posts

March 26, 2011

Cost Per Lead By Industry

The Ponti ex CPL Benchmark Study
Ponti ex is a marketplace that connects companies to interested consumers (i.e., marketing leads) through a CPLpricing model. Over the past year, Ponti ex has compiled research on how dif erent industry verticals usemarketing leads and how Cost-per-Lead prices vary based on the industry sector and the number of leads collected 

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February 2, 2011

November 28, 2010

US Online Advertising Revenues soars by 17%


U.S. Internet advertising revenues hit $6.4 billion in the third quarter of 2010, representing the highest quarterly result ever for the online advertising industry and a 17% increase from the same period in 2009. The third quarter 2010 revenue estimates were announced today by the Interactive Advertising Bureau (IAB) and PwC US.

“The Internet has transformed consumers’ lives and how they experience entertainment, information and brands,” said Randall Rothenberg, President & CEO, IAB. “Marketers have embraced digital media because that’s where they can engage with their consumers. This vibrant, innovative industry is creating jobs and contributing to the growth of the U.S. economy.”

“Advertisers are shifting more of their brand messaging online, accounting for this welcome surge in a difficult economy,” said David Silverman, a partner at PwC. “This trend reflects the accelerating shift in consumer behavior towards the internet and away from traditional media.”

he IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC. The results are considered the most accurate measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the Internet. The survey includes data concerning online advertising revenues from Web sites, commercial online services, free e-mail providers, and all other companies selling online advertising. The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information.

Past reports are available at: http://www.iab.net/AdRevenueReport

About the PwC Network

PwC firms provide industry-focused assurance, tax and advisory services to enhance value for their clients. More than 161,000 people in 154 countries in firms across the PwC network share their thinking, experience and solutions to develop fresh perspectives and practical advice. See www.pwc.com for more information.

August 5, 2010

Top 5 Online Advertising and Usage Trends in India

Online Display Advertisement 39


  • Indian online Users:As of December April 2010 India currently has around 80 to 85 million internet users and 7.4 million broadband connections.
  • Online Advertising :The Indian online display advertising market is expected to grow about 32% this fiscal to Rs 430-crore, lower than the 38% growth it showed last year, says a study by the Internet and Mobile Association of India and research agency IMRB.
  • Size and Growth rateThe size of e-commerce market in India is worth around Rs 9,500 crore, out of which the pure play online shopping market is worth Rs 1,300 crore. While online shopping globally is growing at around 8-10%, in India the growth rate is upwards of 30%. - Economic Times

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  • Online Advertising Vertical :BFSI, Online publishers and IT/Telecom are the major revenue contributors for the online advertising industry in India.FMCG companies and mobile handset manufacturers were seen to increase online display advertising to target internet users in the 18-24 years age group. FMCG and auto contributed about 9% and 11%, respectively. Online advertising by both auto and IT and telecom sectors grew by 40% and 41%
  • Online News :The number of online news and information consumers in India surged 37 percent in the past year, more than double the rate of growth of the total online audience in India according to comscoreIn October 2009, nearly 16 million people visited an online news site in India, a gain of 37 percent from the previous year.This online news market was largely dominated by local websites.Multi-national brands Yahoo! and New York Times ranked as the most visited destinations in the news category.
  • Demographic Growth Rates :Like most countries Growth of Internet in India is predominantly driven by youth i.e. users in the age group of 18-35 years.Category of ads related to mobile phones and devices are most frequently clicked by active Internet users.
  • Acording to Vizisense.com, an online audience measurement site owned by Komli Media, reveals that the three most preferred online activities for women are: search, e-mail and social networking, in that order.

  • According to Vizisense.com the most searched categories are music, jobs and celebrities, followed by travel and tours, wallpapers, kids, fashion, shopping, greetings, gaming, health and education. Online searches were carried out mainly during 3 -4 pm.The report also says that social networking activity reached its peak mostly around 9 pm.Among the women who surf the internet 58 per cent are from metros.

June 14, 2009

Display advertising Plunges by 14%

Display advertising still battling » Adotas: "Total measured advertising expenditures in the opening quarter of 2009 plunged 14.2 percent versus a year ago, to $30.18 billion, according to TNS Media Intelligence.

This follows a 9.2 percent decline in Q4 2008 as the advertising recession accelerated in the new year. But, according to TNS, Internet display expenditures grew 8.2 percent as telecom, travel and local retail advertisers expanded their online marketing programs.

“The ad market declined significantly in the first quarter, overtaken by a collapsing economy which prompted consumers and marketers alike to shut their wallets and conserve,” Jon Swallen, SVP Research at TNS Media Intelligence, said in a statement. “While there are hopeful signs of general economic indicators bottoming out, the advertising sector still appears to be lagging behind. Available data from second quarter shows ad expenditures tracking on a comparable plane to recent months"

July 27, 2008

Microsoft test marketing " Self Serve Ads" to take on Google "Adsense"

It seems Microsoft is in tearing hurry these days. After the reports of Microsoft trying to take on page rank . Techcrunch reports that Microsoft has also started to test market one of its self serve advertising product.

The self serving marketplace is dominated by Google adsense and Yahoo Publisher network. For the uninitiated self serve advertising allows any publisher to run ads on their web properties without a need to a formal partnership program or a need of having a advertisement sales executive support.

The pilot project on which Microsoft is working is similar to Google AdSense is a very exclusive and limited beta program that lets third-party publishers add Microsoft's contextual ads next to their content.

Techcrunch
reports that the pilot test marketing began on 21st July.

It remains to be seen how Microsoft tends to wean away adsense publishers which has been the undisputed ruler of self serving marketplace where web websites along with nondescript blogs compete with each other for the share of advertisement pie..

No word on how Microsoft will get more money to these sites than what is offered by Google today but they are not requiring exclusivity: “You may also use Microsoft ads on the same sites and pages as Google ads as long as you do not have a specific exclusivity agreement with them.

Putting ads on third parties is a controversial product, since advertisers expect the kinds of click throughs and conversions that they get from search. Earlier this week Google was sued for fraud because ads placed on parked pages weren’t producing results.

Microsoft has recently struck a few deals regarding contextual advertising, the latest one being with Rodale, the owner of various health, wellness, and fitness web properties.