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Showing posts with label online advertisng trends. Show all posts
Showing posts with label online advertisng trends. Show all posts

March 28, 2011

The Biggest US Advertisers by Industry: Top 10 List

Measured Ad Spending by Advertiser
Spending among the ten largest advertisers increased 5.9 percent to $11.91 billion in the first nine months of 2010. 
Procter & Gamble maintained its number one ranking by spending $2,252.7 million, an 18.7 percent increase versus a year ago. However, its third quarter budgets were flat.
AT&T boosted expenditures 15.7 percent to $1,510.7 million. Much of the additional money was directed towards its consumer television service and this segment accounted for nearly one-tenth of the company’s ad dollars. Rival Verizon Communication cut its spending by 13.1 percent, to $1,406.8 million.
Despite a widespread surge in automotive category spending, General Motors was the lone auto advertiser in the Top Ten. GM invested $1,480.5 million, up 20.6 percent from a year ago.
Smaller increases were posted by News Corp. (+8.0 percent, to $984.8 million), General Electric (+5.4 percent, to $793.2 million) and Walt Disney (+4.0 percent to $776.9 million). Results for each of these companies were primarily shaped by their movie studio divisions.

Measured Ad Spending by Category
Expenditures for the ten largest advertising categories rose 7.4 percent in the first nine months of 2010 and totaled $53.55 billion.
Automotive was the leading category in both dollar volume and growth rate as spending accelerated 23.7 percent to $9,151.5 million, reflecting the improved climate for vehicle sales.  Within the category, manufacturers and dealers had comparable rates of increase.
Telecom was the second largest category with nine month expenditures growing a modest 4.7 percent to $6,369.4 million. Slowing rates of spend in the wireless segment were offset by vigorous competition and larger budgets among TV service providers.
Year-to-date spending in Financial Services increased 9.4 percent, to $5,604.6 million, although growth rates slackened in the third quarter.

Direct Response budgets shrank by 6.2 percent, to $4,549.9 million. Pharmaceutical advertising was down 8.5 percent, to $3,160.9 million, on broad reductions across top spending brands.

source : Kantarmedia

August 11, 2009

Publicis Buys Razorfish

The France based Publicis group has bought over Microsoft's Digital advertising agency Razorfish for $530 million.

Publicis will issue 6.5 million in shares to the software giant, worth $232.6 million, at Friday’s closing price, and pay the rest in cash. The two companies also signed a strategic alliance agreement to deepen their ties in digital advertising while Microsoft uses Bing to expand in search.this deal is at less than half the multiple Publicis paid for Digitas and WPP paid for Real Media at the top of the last cycle a couple of years ago.

Microsoft acquired the agency, formerly called Avenue A Razorfish, as part of its $6bn takeover of aQuantive in 2007.Some of the biggest clients which Razorfish has includes big names in brand advertising like Nike,Audi,AT&T and Kraft

The Publicis Group is among the big four global advertising holding companies along with Omnicom, Interpublic and WPP).The company is present across 104 countries. Publicis has strategic alliances with Dentsu, Inc. The company was founded by Marcel Bleustein-Blanchet in 1926 and is headquartered in Paris, France.

Microsoft had originally purchased Razorfish as part of a $6 billion acquisition of aQuantive in 2007,at a time when Microsoft wanted to do something in the display advertising space more so in response to Google's purchase of Double Click. However 2 years and a downturn economy amidst looming recession has apparently changed microsoft's thinking and it believes that Razorfish, did not seem to fit within Microsoft’s refocused strategy and was not a part of its core focus in the years to come.

Meanwhile Ben Parr of Mashable adds that Publicis has agreed to spend hundreds of millions of dollars in advertising on Microsoft’s web properties, most notably Bing .