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Showing posts with label online branding. Show all posts
Showing posts with label online branding. Show all posts

July 2, 2015

most frequently bought FMCG brands in UK

" top 10 most frequented  FMCG brands brought in UK"

top 10 most frequently bought  Fast moving consumer  brands goods in UK

Warburtons, Heinz, Hovis,McVities and Kingsmill take the top 5 most purchased FMCG brands in United Kingdom

August 31, 2014

Brand Advertising Spends : Paid vs Owned and Earned Media


According to the latest Transparency Market Research published new "Mobile Content Market - Global And U.S. Industry Analysis, Size, Share, Trends And Forecasts 2011 - 2017" market research report show the overall value of the mobile content market as well as the value of the mobile games market in 2011

March 7, 2014

The Science behind the Liking of a Brand on Facebook


THE SCIENCE OF LIKING A BRAND ON FACEBOOK

What are those Reasons for which Consumers Like a Brand ... Hate a Brand or are just indifferent to a Brand .. Particularly  on Facebook ?  The Top 5 Reasons  why users feel connected or disconnected   to a brand are  1)source  of the referrals , who referred the brand to them .. friends, colleagues or the brand themselves ? See the entire chart  on " what kind of brands have the most following on Facebook  above
                                                          

September 1, 2013

Gap Taps into Crowdsourcing by its new Campaign, Buys Up All of Tumblr's Mobile Ads for a Day


Gap  Has done which No One has Done iy Before : Buys up All of Tumblr's Mobile Ads for a Day: "

While  Brands and Companies has  adopted  Mobile technology at a breathtaking pace ...Gap has done which  no other  Brands have done so far .Using Mobile advertising to target its users ..Gap wants to create a "pop culture moment" for its fall Back to Blue campaign, and it's turning to Tumblr to create it

Last month Gap took an unprecedented move  and set a new benchmark  in Mobile Crowd sourcing as it announced and    issued a call on Tumblr for creators to share, through an original piece of content, what "blue" means to them — blue being, of course, the color of Gap's logo and of its signature product, the blue jean."

Last month on 29th August the four submissions  were distributed through a mobile ad takeover on Tumblr on Aug. 29. On that day, Gap  purchase every single mobile ad Tumblr runs, the first brand to do so. Tumblr began running mobile ads in late April. The company says its mobile userbase is growing rapidly, and is expected to overtake desktop traffic by early 2014, founder and CEO David Karp has said previously.


April 22, 2013

April 1, 2013

Lessons in Social Media Excellence : Top 10 Most Social Brands

Gautami


According to Socialbakers’ CheerMeter there were more than 16,000 tweets associating Nike with the word Olympic between 27 July and 2 August compared to 9,295 for Adidas.
Furthermore. Nike attracted 166,718 new Facebook fans during the Games versus 80,761 for Adidas.
Data from Experian Hitwise shows that Nike achieved a 6% growth in its number of Facebook fans and a 77% boost in engagement on its Facebook page compared to 2% and 59% respectively for Adidas.

The Top 3 are shown below. To see  the full  List Head Here

January 28, 2013

Edelman launches Trust Barometer for Online Brands



The 2013 Edelman Trust Barometer is the firm’s 13th annual trust and credibility survey. The survey was produced by research firm Edelman Berland and consisted of 20-minute online interviews conducted October 16, 2012 – November 29, 2012. The 2013 Edelman Trust Barometer online survey sampled 26,000 general population respondents with an oversample of 5,800 informed publics ages 25-64 across 26 countries

November 20, 2012

September 30, 2012

Why Twitter has failed to reach Digital Mainstream






The latest research from the Pew research  shows that only just 11% of people has seen news on Twitter, versus 47% for Facebook, Google+, and other social sites

About one-in-ten Americans (13%) ever use Twitter or read Twitter messages. By comparison, more than half (54%) ever use other social networking sites, such as Facebook, Google Plus or LinkedIn.

As a result, far fewer people get news on Twitter than on other social networking sites. Just 11% ever see news on Twitter, while 3% got news there yesterday. Nearly half of adults (47%) ever get news on Facebook and other social networking sites and 19% got news on one or more of those sites  a year ago

Digital Technology and Demographic shift : The Rise of Seniors




The


Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they use the Internet, participating in a variety of activities such as social networking, playing games, and buying products, according to report by Forrester Research.
Among surveyed online seniors (age 65+):
91% use email.
59% have purchased products online in the previous three months.
49% have a Facebook account.


According to Forbes ,. In 2010 there were more than 40 million people age 65 or older who were living in the United States, and this number is expected to grow to more than 88 million – representing 20 percent of the population – by 2050.
 

August 10, 2012

August 7, 2012

Social Media Marketing : Most Common Mistakes not Uncommon to find


Social Media Mistakes : Most of us in the eagerness to market and post our stories on social web forget some basic tips . Here is a summary of some of them


Social should be social. Seems to be pretty simple but its amazing how many organizations dont get this..  adding content about your company's revenue, bottomline or tripe bottomline ( sustaibility) Quarterly Revenue guidance or stock price movements are not SOCIAL. THEY ARE FINANCIAL AND CORPORATE NEWS

Social Marketing  is common sense which is uncommon to be found >. OK .. Social media is not a rocket science, its commet sense marketing, that  helps a brand to get accepted across consumers, customers, stakeholders, and among your target audience  which becomes richer   as it passes through every layer
 Some  Social Media Myths Debunked

1)Numbers on Infographics = Real Statistics: Infographics are not real stats ( ok some of them are) Its a search engine ranking  factor. I know this is controversial statement, but i am convinced that it adds no real value

2)Content =  Generating Content for Social Media
3)F
ollowers and Audiences : Understanding the difference

4)Engagement and Click Thro rates : Why both are not the same
5)Listening and why it is more important tha Content Generation

6)Management Buy in : Social Media is Social,  you cant go further beyond a point if the senior management does not have a stake

7) Social Media Policy :Have a social media Policy for Employees:  Among the most important,  tips . Most often we forget that our  own employees are  future evangelist  and can be a great influncer if your social media policy makes sense without too much of gibberish.. that ordinary folks can follow

August 6, 2012

2012 Top 10 Global Brands Announced :Google Dethrones Apple



Google Dethrones Apple as 'Top Global Brand': The Google Marketing machine has done it again.  Google's Buzz over new and improved products has helped Google surpass Apple in Impact Media Value, making it the Top Global Brand according to General Sentiment’s Global Brands Report for Q2 2012.

Google scored $756.6 million in brand value, compared to former leader Apple’s $594.3 million. Microsoft took the bronze with $356.4 million in brand value.

Global Brand value is calculated by  assigning all Brands a dollar value to the amount of buzz over a company in online news and social media, regardless of sentiment.

Other companies in the top 10 were Amazon.com, Hewlett-Packard, Samsung, Sony, Disney, FedEx and Yahoo. According to the report:
“At the end of June, Google I/O 2012prompted a ton of media coverage. During I/O’s three days, the company unveiled Android 4.1 Jelly Bean, the Nexus 7 tablet and the Nexus Q (an orb-shaped media streaming device) and introduced improvements to existing products. Google also used skydivers to introduce the $1,500 Google Glass prototyp



This is not surprising, considering Google virtually owns 70% of the web in terms of its reach   and this includes
1) Organic Search 
2) Paid Search
3) Social Web ( orkut/Youtube/Blogger)
4)Double Click Advertising Network
5)Youtube
5)Google Adsense partners with many other properties, Google can indeed  drive its Buzz all the way via its  gigantic distribution channel 

August 1, 2012